Content Engine
LinkedIn Content That Builds Pipeline
Most founder LinkedIn is either too corporate or too random. We capture your voice, build a system, and turn engagement into warm outbound triggers.
Get StartedHow Content Feeds the System
Every spoke strengthens the others. Here's how this service connects.
PVP wedges and persona pain points become content pillars
Winning email angles and common objections inform post topics
Top-performing posts become Thought Leader Ads
Content engagement triggers warm outbound sequences
Content without strategy is just noise.
Content feels corporate or generic
Your LinkedIn sounds like marketing wrote it by committee. No personality, no edge.
No consistent posting momentum
You post when you remember, momentum dies, reach tanks.
Content isn't connected to pipeline
Posts get likes but you can't trace them to meetings or revenue.
A complete content engine from voice capture to attribution.
- Executive voice capture session and brand guide
- 3-5 content pillar strategy based on PVP research
- Weekly content calendar (3-5 posts/week)
- Post templates by format (AIDA, PAS, Story-Lesson)
- Branded graphics and Figma templates
- Golden Hour engagement workflow
- Content-to-outbound attribution tracking
- Monthly performance reviews with optimization
Timeline
2 weeks setup, then 30 min/week for exec approval
Every engagement includes weekly check-ins and a dedicated Slack channel for real-time communication.
Format Reach Multipliers
Different formats get different reach. We optimize for what works.
2.5-3.5x
Carousel
Step-by-step guides, frameworks
2-3x
PDF/Document
Checklists, playbooks, reports
1.5-2x
Image + Text
Quick takes, opinions, lessons
1x
Text Only
Stories, commentary
The Voice Capture Process
Voice Interview
45-minute session capturing your stories, opinions, and communication style. We record and transcribe.
Brand Guide Creation
We extract your tone, vocabulary, and positioning. This becomes the filter for all content.
Content System
Weekly batch creation, async approval, scheduled posting. You approve in 30 min/week.
What Good Looks Like
Engagement Targets
- Impressions5-20x follower count
- Engagement rate2-5%
- Viral threshold50x+ impressions
Pipeline Impact
- Inbound connections20-50/week
- DMs from content5-10/week
- Warm outbound triggersEngagement → Sequence
Ready to build your content engine?
Stop posting randomly. Start building a system that turns engagement into pipeline.