Paid Media
Full-Funnel B2B Advertising
Ads that run in isolation waste money. We build paid campaigns that feed your outbound engine - ad viewers become enriched leads, then personalized sequences.
Get StartedHow Paid Feeds the System
Every spoke strengthens the others. Here's how this service connects.
ICP firmographics and signals define ad targeting
Top-performing organic posts become Thought Leader Ads
Ad viewers and clickers get enriched and added to personalized sequences
Attribution data flows to CRM for closed-loop reporting
Most B2B ad spend is wasted on single-touch campaigns.
Ads run in isolation
No coordination with outbound means you're paying for attention that never converts to pipeline.
Single-touch only, no retargeting
Someone sees your ad once, then disappears. No follow-up, no nurture.
No attribution to revenue
You know CPM and CTR but can't trace ad spend to closed deals.
Paid media that integrates with your entire GTM motion.
- Platform selection matrix and budget allocation strategy
- LinkedIn Ads campaign architecture (TLAs, Sponsored Content)
- 3-layer funnel structure (TOF/MOF/BOF)
- ICP account list targeting setup
- Creative strategy with A/B/C testing protocol
- Retargeting audience layering (website, email, engagers)
- Ad-to-outbound handoff workflow (Clay enrichment)
- Attribution and measurement dashboard
- Monthly optimization and scaling playbook
Timeline
2-4 weeks setup, then ongoing optimization
Every engagement includes weekly check-ins and a dedicated Slack channel for real-time communication.
Platform Selection
| Platform | CPM Range | Best For |
|---|---|---|
| $30-80 | B2B targeting, account lists, TLAs | |
| Google Search | $20-60 | High-intent keywords, bottom-funnel |
| Meta/Facebook | $10-25 | Scale, retargeting, lookalikes |
Budget Allocation Framework
30-40%
TOF (Awareness)
Brand, education, reach
30-40%
MOF (Consideration)
Content, case studies, comparison
20-30%
BOF (Conversion)
Demo request, direct response
10-20%
Retargeting
Website visitors, engagers
Thought Leader Ads (TLAs)
Promote organic posts from a founder's profile, not the company page. 2-3x engagement vs company posts, feels authentic.
- Post organically, wait 24-48h for organic traction
- Top performers (50+ likes) become TLA candidates
- Target ICP account list, competitor followers, retargeting
- Export engagers to Clay for enrichment → outbound
TLA Targeting Layers
ICP Account List
Your core target companies
Competitor Followers
Steal their audience
Retargeting
Website visitors, email opens
Lookalike
Expand to similar profiles
Frequently Asked Questions about B2B paid media and Thought Leader Ads
Thought Leader Ads are a LinkedIn ad format that promotes an individual person's organic post (usually a founder or executive) as a sponsored ad, rather than a branded company post. They work because they carry the credibility and voice of a real person, which typically earns higher engagement and lower cost than standard company ads. RevAlign uses Thought Leader Ads to amplify a founder's best-performing content to a targeted ICP list, then feeds the same audience into retargeting and outbound.
A full-funnel B2B advertising strategy for startups uses different ad types at each stage: Thought Leader Ads and content promotion to build awareness, retargeting to re-engage website and ad visitors, and audience lists that feed directly into outbound. Instead of spending on cold conversion ads that early-stage budgets cannot sustain, the goal is to generate and warm demand that other channels close. RevAlign runs paid as one spoke of the allbound flywheel, so ad viewers and clickers become enriched, warm outbound targets rather than disappearing after the click.
Ready to make ads compound?
Stop paying for attention you never convert. Build paid that feeds your pipeline.