Thrive
HR Tech
Full flywheel implementation connecting content, paid, and outbound into one system.
3x
pipeline in 90 days
4x
content-to-outbound conversion
40%
pipeline touched content
2 hrs/wk
exec time
The Challenge
Thrive is an HR tech company targeting CHROs and People leaders at growth-stage companies. They had multiple GTM motions running in silos:
- Content team posting without tracking engagement - Paid ads running without connecting to outbound - Outbound team cold-calling without signal data - No way to measure channel attribution
The Solution
We implemented the full Allbound Flywheel:
**Research:** - PVP analysis identifying 5 key buying signals - ICP scoring model for account prioritization
**Content Engine:** - Voice capture for CEO LinkedIn - 3x/week posting rhythm - Engagement tracking for outbound triggers
**Paid Media:** - TLA campaigns on top-performing content - Retargeting stack for website visitors - Ad viewer export to Clay
**Outbound:** - Warm sequences triggered by engagement - Cold sequences with signal personalization
**Infrastructure:** - Full attribution model (first + multi-touch) - Unified reporting dashboard
The Results
The integrated flywheel delivered compounding results:
- 3x pipeline in 90 days - Content engagement → outbound conversion rate up 4x - Clear attribution: 40% of pipeline touched content first - Sustainable system running with 2 hours/week exec time