Mastra
Developer Tools
Built signal-based outbound from scratch, generating qualified meetings within 6 weeks.
12%
reply rate
85%
email coverage
15+
meetings/month
6 weeks
to first meeting
The Challenge
Mastra is a developer tools company targeting technical founders and engineering leaders. They had a great product but struggled with go-to-market:
- No systematic way to identify in-market prospects - Generic cold outreach getting ignored - No CRM infrastructure to track pipeline - Founder spending 10+ hours/week on manual prospecting
The Solution
We implemented a complete signal-based outbound system:
**Research Foundation:** - Defined 3-tier ICP with firmographic and technographic signals - Mapped buying triggers (funding, hiring, tech adoption) - Built competitive positioning against alternatives
**Infrastructure:** - HubSpot implementation with proper lifecycle stages - Clay waterfall for 85%+ email coverage - Lead scoring based on signal strength
**Outbound Engine:** - Secondary domains + warmup protocol - Signal-based sequences (different for funding vs hiring vs tech signals) - LinkedIn integration for high-value targets
The Results
Within 6 weeks of launch:
- 12% reply rate on cold outbound (3x industry average) - 85%+ email coverage on target accounts - 15+ qualified meetings booked per month - Clean CRM with full pipeline visibility