Best HubSpot Integrations for SMB: 7 Top CRM Connections

Best HubSpot Integrations for SMB: 7 Top CRM Connections

Updated May 11, 20261,136 words7 tools compared

Small and medium businesses using HubSpot often hit a ceiling when trying to scale their sales and marketing operations. While HubSpot provides excellent foundational CRM capabilities, many SMBs find they need specialized integrations to handle complex sales processes, advanced automation, or industry-specific workflows that go beyond HubSpot's native features.

The challenge lies in choosing the right integrations that complement HubSpot without creating data silos or workflow complications. The wrong choice can lead to duplicate data entry, poor lead tracking, and missed revenue opportunities. However, the right HubSpot integrations can transform your sales process, automate tedious tasks, and provide deeper insights into your customer journey.

This comprehensive guide examines the top HubSpot integrations specifically designed for SMBs. We've analyzed pricing, ease of integration, feature sets, and real-world performance to help you make an informed decision that aligns with your business goals and budget constraints.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
PipedriveSMB Sales Teams$14.90/user/mo4.2/5Visual Sales Pipeline
FreshsalesGrowing SMBsFree4.1/5AI-Powered Lead Scoring
AttioTech StartupsFree4.3/5Flexible Data Modeling
FolkRelationship-Focused TeamsFree4.0/5Social CRM Features
CloseInside Sales Teams$49/user/mo4.2/5Built-in Communication
SalesforceEnterprise SMBs$25/user/mo4.0/5Advanced Automation
HubSpot NativeAll-in-One UsersFree4.4/5Integrated Ecosystem

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Pipedrive

Top Pick

Best For: SMB sales teams that need visual pipeline management and straightforward deal tracking

Pipedrive stands out as the most SMB-friendly HubSpot integration, designed specifically by salespeople for salespeople. Its visual pipeline management system makes complex sales processes intuitive, while its affordable pricing structure scales naturally with growing teams. The integration with HubSpot allows businesses to maintain their marketing automation while upgrading their sales process management capabilities.

Pricing: Starting at $14.90/user/month with 14-day free trial, Professional at $24.90/user/month, Advanced at $44.90/user/month

Key Features

  • Visual drag-and-drop pipeline management
  • Activity-based selling methodology
  • Email integration with templates
  • Mobile app with offline capabilities
  • Advanced reporting and forecasting

Pros

  • +Extremely user-friendly interface that requires minimal training
  • +Strong mobile app for sales teams on the go
  • +Excellent email integration and tracking capabilities

Cons

  • -Limited marketing automation compared to HubSpot native features
  • -Basic reporting in lower-tier plans

Verdict

Pipedrive is ideal for SMBs that want to enhance their sales process without abandoning HubSpot's marketing capabilities. The combination provides a powerful, cost-effective solution for growing businesses.

#2

Freshsales

Best For: Growing SMBs that want AI-enhanced sales processes and lead scoring capabilities

Freshsales brings AI-powered intelligence to HubSpot workflows, making it particularly valuable for SMBs looking to automate lead qualification and scoring. The platform's freemium model allows businesses to start without upfront costs, while its AI features help smaller teams punch above their weight by automating routine tasks and providing predictive insights about deal closure probability.

Pricing: Free plan available, Growth at $15/user/month, Pro at $39/user/month, Enterprise at $69/user/month

Key Features

  • AI-powered lead scoring and deal insights
  • Built-in phone and email capabilities
  • Workflow automation
  • Territory management
  • Advanced analytics and reporting

Pros

  • +Strong AI capabilities that help prioritize leads effectively
  • +Generous free plan that works well for small teams
  • +Excellent integration capabilities with HubSpot's marketing tools

Cons

  • -AI features require time to train and may not be immediately accurate
  • -Some advanced features locked behind higher pricing tiers

Verdict

Freshsales is perfect for SMBs that want to leverage AI without the complexity of enterprise solutions. The integration enhances HubSpot's capabilities while maintaining ease of use.

#3

Attio

Best For: Tech startups and SMBs with unique data requirements or complex customer relationships

Attio revolutionizes how SMBs think about CRM flexibility by allowing complete customization of data structures and workflows. This makes it particularly powerful when integrated with HubSpot, as businesses can create custom fields, relationships, and processes that exactly match their unique sales methodology. The modern interface and powerful API make it a favorite among tech-savvy SMBs.

Pricing: Free plan for up to 3 users, Plus at $29/user/month, Pro at $59/user/month, Enterprise at $119/user/month

Key Features

  • Flexible data modeling and custom objects
  • Real-time collaboration features
  • Advanced filtering and segmentation
  • API-first architecture
  • Multiplayer editing capabilities

Pros

  • +Unmatched flexibility in customizing CRM structure
  • +Modern, intuitive interface that teams actually enjoy using
  • +Strong API that integrates well with HubSpot's ecosystem

Cons

  • -May be overkill for businesses with simple sales processes
  • -Requires more setup time compared to traditional CRMs

Verdict

Attio excels for SMBs that have outgrown traditional CRM limitations and need a flexible system that can adapt to their specific workflows while maintaining HubSpot integration.

#4

Folk

Best For: Service-based SMBs and consultancies that prioritize relationship building over transactional sales

Folk focuses on relationship building rather than just transaction management, making it ideal for SMBs in relationship-driven industries. The integration with HubSpot allows businesses to maintain their marketing automation while adding social CRM capabilities that track relationship context, social media interactions, and personal details that matter in B2B relationship building.

Pricing: Free plan available, Standard at $20/user/month, Premium at $40/user/month with advanced features

Key Features

  • Social media integration and contact enrichment
  • Relationship mapping and contact insights
  • AI-powered contact suggestions
  • Team collaboration on contact records
  • Chrome extension for easy contact capture

Pros

  • +Excellent at maintaining relationship context and social connections
  • +Simple setup process that doesn't require technical expertise
  • +Strong contact enrichment features that save manual data entry

Cons

  • -Limited advanced sales process management features
  • -Fewer automation options compared to traditional CRMs

Verdict

Folk works best for SMBs where relationships matter more than complex sales processes. Combined with HubSpot, it creates a powerful relationship-driven sales and marketing system.

#5

Close

Best For: SMB inside sales teams that make high volumes of calls and need integrated communication tools

Close specializes in inside sales with built-in communication tools that eliminate the need for separate phone systems or email tools. When integrated with HubSpot, SMBs get the best of both worlds: HubSpot's marketing automation and Close's superior communication and sales execution capabilities. The platform is designed specifically for high-volume, phone-based sales environments.

Pricing: Startup at $49/user/month, Professional at $89/user/month, Business at $139/user/month with advanced features

Key Features

  • Built-in VoIP calling system
  • Email sequences and automation
  • SMS messaging capabilities
  • Call recording and analytics
  • Power dialer for high-volume calling

Pros

  • +All-in-one communication platform eliminates need for multiple tools
  • +Excellent call quality and reliability for phone-based sales
  • +Strong email automation that complements HubSpot's marketing features

Cons

  • -Higher pricing compared to other options on this list
  • -May have features overlap with HubSpot's native calling capabilities

Verdict

Close is worth the premium for SMBs that rely heavily on phone sales. The integration provides superior communication tools while maintaining HubSpot's marketing strengths.

#6

Salesforce

Best For: Larger SMBs with complex sales processes or those planning rapid scaling to enterprise level

While traditionally enterprise-focused, Salesforce offers SMBs access to the most advanced CRM capabilities available. The HubSpot integration allows businesses to maintain their marketing automation while upgrading to enterprise-grade sales processes, automation, and analytics. This combination works particularly well for SMBs planning rapid scaling or operating in complex industries.

Pricing: Essentials at $25/user/month, Professional at $80/user/month, Enterprise at $165/user/month, Unlimited at $330/user/month

Key Features

  • Advanced workflow automation
  • Comprehensive reporting and analytics
  • Extensive third-party app ecosystem
  • Territory and quota management
  • Advanced forecasting capabilities

Pros

  • +Most comprehensive feature set available for complex business needs
  • +Extensive customization options for unique business processes
  • +Large ecosystem of third-party integrations and add-ons

Cons

  • -Steep learning curve that requires significant training investment
  • -Higher cost structure may be prohibitive for smaller SMBs

Verdict

Salesforce integration makes sense for SMBs with complex needs or rapid growth plans. The combination with HubSpot provides enterprise capabilities while maintaining marketing automation efficiency.

#7

HubSpot Native CRM

Best For: SMBs that prefer integrated solutions and don't require specialized sales process features

HubSpot's native CRM capabilities continue to improve and may be sufficient for many SMBs without requiring additional integrations. The platform offers integrated marketing, sales, and service tools that work together without data sync issues. For businesses that value simplicity and integrated workflows over specialized features, staying within the HubSpot ecosystem provides the most straightforward path to growth.

Pricing: Free CRM, Starter at $45/month, Professional at $800/month, Enterprise at $3,200/month for full sales features

Key Features

  • Integrated marketing and sales automation
  • Contact and company management
  • Deal pipeline management
  • Email marketing integration
  • Reporting and analytics dashboard

Pros

  • +No integration complexity or data sync issues
  • +Unified reporting across marketing and sales activities
  • +Single vendor relationship simplifies support and billing

Cons

  • -May lack specialized features found in dedicated sales tools
  • -Can become expensive as feature requirements grow

Verdict

HubSpot's native CRM works well for SMBs that prioritize simplicity and integration over specialized features. Consider external integrations only when specific limitations become clear barriers to growth.

Frequently Asked Questions about best hubspot integrations for smb

SMBs should prioritize integration complexity, data sync reliability, and total cost of ownership when selecting HubSpot integrations. Consider your team's technical expertise, as some integrations require ongoing maintenance. Evaluate whether the integration enhances HubSpot's capabilities without creating duplicate functionality. Most importantly, ensure the integration scales with your business growth and doesn't create data silos that complicate reporting and customer insights.

HubSpot integrations can impact data security by creating additional data transfer points and storage locations. Ensure any integrated platform maintains SOC 2 compliance and GDPR compliance if applicable. Review data processing agreements and understand where customer data is stored and processed. Implement proper user access controls across all integrated platforms and regularly audit data sync processes to prevent data leaks or unauthorized access to sensitive customer information.

While technically possible, integrating multiple CRMs with HubSpot often creates data conflicts, duplicate records, and workflow confusion. Instead, choose one primary CRM integration that complements HubSpot's marketing capabilities. If you need multiple tools, consider specialized integrations for specific functions like calling, email sequencing, or analytics rather than full CRM platforms. This approach maintains data integrity while adding needed functionality to your sales and marketing stack.

Hidden costs include setup and training time, ongoing maintenance, potential data migration fees, and increased complexity in reporting. Many integrations require developer time for initial setup and ongoing troubleshooting. Consider the cost of training your team on multiple platforms and the potential productivity loss during transition periods. Some integrations may also require upgrading HubSpot plans to access necessary API limits or advanced features required for smooth data synchronization.

Conclusion

Selecting the right HubSpot integration for your SMB requires balancing functionality, cost, and complexity. The tools reviewed here each serve different business needs, from Pipedrive's user-friendly sales management to Salesforce's enterprise-grade capabilities. The key is identifying your specific pain points with HubSpot's native features and choosing an integration that addresses those gaps without overcomplicating your workflow.

For most SMBs, starting with simpler integrations like Pipedrive or Freshsales provides immediate value without overwhelming your team. As your business grows and processes become more complex, you can consider more advanced options like Attio or Salesforce. Remember that the best integration is one your team will actually use consistently.

Before making a final decision, take advantage of free trials and freemium plans to test how each integration works with your existing HubSpot setup. Pay particular attention to data sync reliability, user adoption, and the impact on your reporting capabilities. The right choice will enhance your sales process while maintaining the marketing automation advantages that brought you to HubSpot in the first place.

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