Best Sales Call Analytics Software for 2024

Best Sales Call Analytics Software for 2024

Updated June 26, 20263,030 words8 tools compared

Sales call analytics software has become essential for teams that want to understand what's actually happening during customer conversations. Rather than relying on gut feelings about your sales process, modern call analytics platforms provide concrete data: which objections come up most often, which reps close deals faster, and exactly where conversations derail.

For B2B SaaS companies and sales-driven organizations, the right call analytics tool can reduce rep ramp-up time, identify coaching opportunities, and surface patterns that drive revenue. But with dozens of platforms offering overlapping features—from basic call recording to AI-powered conversation intelligence—choosing the right one matters.

This guide reviews the top sales call analytics software available today, comparing pricing, features, and real-world use cases. Whether you need enterprise-grade conversation intelligence or a simpler recording solution, you'll find specific recommendations based on your team size and budget.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
HubSpot Sales HubGrowing B2B teams$50/mo4.5/5Native call recording with CRM integration
SalesforceEnterprise organizations$25/user/mo4.4/5Advanced AI insights and workflow automation
Zoho CRMBudget-conscious teams$18/user/mo4.3/5Call recording with transcription included
GongHigh-growth SaaS companiesCustom pricing4.6/5Real-time conversation intelligence
ChorusComplex B2B salesCustom pricing4.5/5Enterprise conversation analytics
InsightlySmall to mid-market$29/mo4.1/5Lightweight call tracking
AffinityRelationship-focused salesCustom pricing4.4/5Relationship intelligence and insights
CopperGoogle Workspace users$25/user/mo4.2/5Gmail and Google Calendar native integration

Scroll horizontally to see all columns

Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

HubSpot Sales Hub

Top Pick

Best For: B2B SaaS companies with 5-50 salespeople who want call analytics without a separate platform

HubSpot Sales Hub combines call recording, transcription, and conversation analysis directly within a CRM platform that most B2B teams already use. The tool automatically captures calls, creates transcripts, and flags key moments—all without switching between applications. For growing teams without massive budgets, this integrated approach eliminates the need for separate call analytics software.

Pricing: Starts at $50/month for Professional tier (unlimited call recording). Enterprise pricing available for larger teams.

Key Features

  • Automatic call recording and AI-powered transcription
  • Real-time call coaching with suggested talking points
  • Deal stage tracking with conversation insights
  • Call summary and key moments highlighting
  • Integration with HubSpot CRM, Gmail, and Outlook

Pros

  • +No separate login required—everything lives in HubSpot
  • +Transcriptions appear within deal records automatically
  • +AI flags action items and identifies decision criteria during calls
  • +Straightforward pricing tied to CRM seat count

Cons

  • -Call analytics features less advanced than dedicated platforms like Gong
  • -AI insights less granular than conversation intelligence specialists
  • -Requires HubSpot commitment for full functionality

Verdict

HubSpot Sales Hub is the right choice if you're already in the HubSpot ecosystem and want call recording without additional complexity or cost. You're trading some analytical depth for integration convenience—a smart tradeoff for teams under 50 people. If you need enterprise-grade conversation intelligence, look at dedicated platforms instead.

#2

Gong

Best For: Series A/B SaaS companies with 15+ salespeople who prioritize data-driven coaching and rep development

Gong is the industry standard for conversation intelligence at high-growth SaaS companies. The platform uses AI to analyze every call, identifying what's working (and what isn't) across your entire team. Gong doesn't just record calls—it extracts insights about deal progression, objection handling, and rep performance with specificity that most competitors can't match. This depth comes at a premium cost, but it pays for itself through improved win rates.

Pricing: Custom pricing starting around $3,000-5,000/month depending on team size and usage. No fixed per-user cost.

Key Features

  • AI analysis of every call recording (detects speech patterns, talk ratio, objection types)
  • Real-time alerts when deals show risk signals
  • Automatic call transcription with speaker identification
  • Win/loss analysis comparing successful vs. lost deals
  • Custom object tracking and deal intelligence

Pros

  • +Most accurate objection and buying signal detection available
  • +Real-time alerts enable in-the-moment coaching
  • +Win/loss analysis surfaces actionable patterns across dozens of calls
  • +Seamless integration with Salesforce, HubSpot, and most CRMs

Cons

  • -Highest cost among all call analytics solutions
  • -Steep learning curve—requires dedicated admin to set up custom objects
  • -Can feel overwhelming for small teams (sub-10 reps)

Verdict

Gong is worth the investment if call quality directly impacts your revenue and you have the team size to act on insights. For early-stage companies (pre-Series A), the cost typically doesn't justify the value. But for growth-stage SaaS (Series A+), Gong's ROI usually exceeds its premium pricing within 3-4 quarters.

#3

Salesforce

Best For: Enterprise organizations (200+ salespeople) already standardized on Salesforce

Salesforce brings AI-powered sales coaching through Einstein Call Insights, its conversation intelligence feature built into the world's largest CRM. While Salesforce's core CRM dominates enterprise, its call analytics represent a natural extension for companies already invested in the platform. The real value emerges from combining call data with Salesforce's broader customer data, forecasting, and workflow automation.

Pricing: Starting at $25/user/month for Sales Cloud. Call analytics included at higher tiers.

Key Features

  • Einstein Call Insights with automatic speech-to-text
  • Call summaries linked to opportunity records
  • Sentiment analysis and emotional intelligence metrics
  • Integration with Slack, Teams, and Salesforce workflows
  • Forecasting enhanced by call metadata

Pros

  • +Single platform for all customer data and sales activity
  • +Einstein AI learns from your specific deals over time
  • +Robust security and compliance (critical for enterprise)
  • +Extensive integration ecosystem

Cons

  • -Call analytics less sophisticated than Gong or Chorus
  • -Implementation complexity requires Salesforce admin overhead
  • -Per-user pricing becomes expensive with large teams

Verdict

Salesforce makes sense if you're a large enterprise already committed to the platform and want call analytics without adding another vendor. The integration value is real, but don't choose Salesforce primarily for call analytics—there are better options focused exclusively on this use case.

#4

Zoho CRM

Best For: Small to mid-market teams (10-30 reps) with limited budgets who need recording and transcription

Zoho CRM includes native call recording and AI transcription at a fraction of Gong's price point, making it an attractive option for budget-conscious teams. The platform handles the basics well: recording calls, generating transcripts, and surfacing key moments. While it lacks the advanced conversation intelligence that distinguishes Gong or Chorus, for teams with 10-30 salespeople, Zoho delivers functional analytics without excessive complexity.

Pricing: Starting at $18/user/month (Professional tier). Call recording included in all paid plans.

Key Features

  • Unlimited call recording and AI-generated transcription
  • Call duration and participant tracking
  • Keyword-based call search and tagging
  • Integration with Zoho desk, books, and other Zoho products
  • Basic conversation analytics for deal stage tracking

Pros

  • +Most affordable call analytics solution for the features offered
  • +Transcription quality is surprisingly good for the price
  • +Simple interface with minimal setup required
  • +All-in-one platform if already using Zoho ecosystem

Cons

  • -Analytics depth is basic compared to dedicated platforms
  • -AI insights less refined than Gong (fewer custom metrics)
  • -Smaller ecosystem of third-party integrations

Verdict

Zoho CRM is the pragmatic choice for teams that need call recording and transcription but aren't ready to invest $3,000+/month in advanced analytics. You'll get 70% of Gong's functionality at 20% of the cost, which is a strong tradeoff for growing teams.

#5

Chorus

Best For: Enterprise B2B companies with long sales cycles and multiple stakeholders per deal

Chorus (now Slack) is built for the complexity of enterprise B2B sales with multiple deal stakeholders, long sales cycles, and high deal values. Like Gong, it uses AI to analyze conversations at scale, but emphasizes relationship intelligence and cross-functional visibility. If you operate in markets where relationships matter as much as individual rep skill—think complex enterprise deals—Chorus surfaces insights about decision-maker sentiment and buyer consensus that competitors miss.

Pricing: Custom enterprise pricing (typically $5,000-8,000/month range). Contact for exact quote.

Key Features

  • Relationship mapping across buying committees
  • Sentiment and influence scoring for each participant
  • Automatic deal risk scoring based on conversation quality
  • Cross-functional visibility (reps, managers, executives)
  • Integration with Slack, Salesforce, and collaboration tools

Pros

  • +Best relationship intelligence for complex deals
  • +Identifies who truly holds decision-making power
  • +Automatically surfaces deals at risk before they slip away
  • +Executive visibility into pipeline health

Cons

  • -Enterprise-only pricing (not suitable for early-stage)
  • -Steep implementation timeline (3-4 months typical)
  • -Requires buy-in across sales, marketing, and exec teams

Verdict

Chorus is the right platform if your deals require navigating multiple stakeholders and your average deal value exceeds $100K. The relationship intelligence justifies premium pricing when bad deal visibility costs you millions in revenue.

#6

Insightly

Best For: Small teams (5-15 salespeople) who want a simple CRM with call tracking built in

Insightly is a lightweight CRM with integrated call tracking and recording capabilities designed for small teams that need simplicity over sophistication. Unlike platforms that treat call analytics as an advanced feature requiring admin expertise, Insightly puts call management front-and-center in the interface. The approach works well for teams under 15 salespeople who want to see what's happening in calls without drowning in data.

Pricing: Starting at $29/month for Plus plan. Call recording included. Higher plans available.

Key Features

  • Click-to-call recording directly from contact records
  • Basic call transcription
  • Call history and duration tracking
  • Integration with Gmail and Outlook
  • Mobile app with call access

Pros

  • +Easiest setup among CRM options—calls work immediately
  • +Transparent, straightforward pricing
  • +Good mobile experience for field teams
  • +Minimalist interface (no learning curve)

Cons

  • -Call analytics are surface-level (no AI insights)
  • -Limited customization for unique sales processes
  • -Smaller feature set compared to HubSpot or Zoho

Verdict

Choose Insightly if you have fewer than 15 salespeople and want call recording without complexity. You're not getting advanced analytics, but you will get working, functional call management at low cost. This is sufficient for many early-stage teams.

#7

Affinity

Best For: Enterprise sales teams and VC firms focused on relationship intelligence and deal collaboration

Affinity brings a unique angle to call analytics through relationship intelligence and data aggregation. Rather than focusing exclusively on analyzing what happens during calls, Affinity contextualizes calls within broader relationship data—combining call insights with company information, interaction history, and relationship maps. This approach appeals to relationship-driven sales teams and venture firms where understanding the full context behind a relationship matters as much as individual conversation quality.

Pricing: Custom enterprise pricing. Typically $3,000-10,000/month depending on features.

Key Features

  • Call recording and transcription with relationship context
  • Relationship intelligence and mapping
  • Deal collaboration features for multiple stakeholders
  • Data aggregation from public sources and internal systems
  • Integration with Gmail, Salesforce, and Calendar systems

Pros

  • +Unique relationship intelligence not available in pure call analytics platforms
  • +Excellent for venture/partnership-driven sales models
  • +Strong data aggregation capabilities
  • +Intuitive interface for non-technical users

Cons

  • -Call analytics less advanced than Gong or Chorus
  • -Requires commitment to relationship intelligence features to justify cost
  • -Best suited to specific sales models (relationship/partnership-heavy)

Verdict

Affinity is ideal if relationship intelligence and deal collaboration matter as much as call quality to your business. For traditional transactional B2B sales, the premium pricing isn't justified—choose Gong instead.

#8

Copper

Best For: Small to mid-market teams (10-25 reps) fully committed to Google Workspace

Copper is a lightweight CRM built specifically for Google Workspace users (Gmail, Google Calendar, Google Drive). Call recording and analytics are available as part of the platform, with tight integration into email and calendar workflows. If your team already operates entirely within Google Workspace and you need basic call tracking without switching environments, Copper provides functional call analytics at a reasonable price point.

Pricing: Starting at $25/user/month. Call recording included in all plans.

Key Features

  • Automatic contact and activity sync from Gmail
  • Call recording and basic transcription
  • Activity timeline synced with email and calendar
  • Google Drive integration for file management
  • Mobile app for iOS and Android

Pros

  • +Native Google Workspace integration (no tab switching)
  • +Automatic email and calendar syncing
  • +Simple, clean interface
  • +Reasonable per-user pricing

Cons

  • -Call analytics less sophisticated than dedicated platforms
  • -Limited customization for complex sales processes
  • -Smaller ecosystem of integrations (works best with Google products)

Verdict

Copper is the right choice if your team operates entirely in Google Workspace and you want CRM with basic call tracking. Don't choose it if you need advanced analytics or use other platforms like Salesforce or HubSpot.

Frequently Asked Questions about sales call analytics software

Call recording captures the audio and often generates a transcript—the foundation of any call analytics system. Call analytics goes further by using AI to extract meaning from those recordings: identifying objections, tracking decision criteria, measuring talk ratio, assessing buyer sentiment, and flagging deal risk signals. Basic platforms (like Zoho or Insightly) offer recording and transcription. Advanced platforms (Gong, Chorus) add AI-powered analytics that surface patterns across dozens or hundreds of calls. For most teams, basic recording is useful for training and compliance, but analytics are what drive behavioral change and revenue improvement. Choose based on whether you need simple documentation (recording) or want to change how reps sell (analytics).

If you have fewer than 10 salespeople, basic call recording (available from HubSpot, Zoho, or Insightly) is usually sufficient. You can manually review calls and identify patterns yourself. Advanced analytics platforms like Gong start delivering ROI when you have 15+ reps and need to systematize coaching across the team. Before Series A, the time investment in setting up and using these platforms often exceeds the revenue impact. After reaching product-market fit and bringing on your first sales manager, that calculation changes—structured call analytics become essential for scaling rep quality. If you're pre-product-market fit, use free or included recording features first. Move to paid analytics platforms once you have repeatable pipeline and multiple reps to manage.

Pricing varies widely based on platform sophistication and team size. Basic call recording (Zoho, Insightly) costs $18-30/month per user. Mid-market CRM options with call analytics (HubSpot, Copper) run $25-50/month per user. Dedicated conversation intelligence platforms (Gong, Chorus) charge custom pricing starting around $3,000-5,000/month for teams of 10-20 reps. Enterprise platforms (Salesforce) start at $25/user/month but call analytics features emerge at higher tiers. For most B2B SaaS teams, budget $150-300/month for starter solutions and $3,000-8,000/month for enterprise-grade analytics. The ROI calculation depends on whether your average deal value justifies the investment. If your average deal exceeds $50K, premium analytics typically pay for themselves through improved close rates and reduced ramp time.

Integration quality depends on which CRM you use. HubSpot Sales Hub, Zoho CRM, Insightly, and Copper have call analytics built directly into their platforms—the tightest possible integration. Gong and Chorus integrate well with Salesforce and HubSpot but require setup and aren't embedded in the CRM interface. Affinity is best for HubSpot and Gmail users. If you use Salesforce as your primary CRM, Salesforce's Einstein Call Insights provides native integration, though Gong offers deeper analytics. The best approach: choose your CRM first, then select call analytics based on integration strength with that platform. Many teams make the mistake of choosing call analytics first, then forcing a CRM integration that never works smoothly. By aligning these decisions, you eliminate complexity and ensure your sales team actually uses the tools daily.

Call recording regulations vary significantly by jurisdiction. In the U.S., most states follow one-party consent (you can record if one participant consents), but some require two-party consent where all participants must explicitly agree. Outside the U.S., regulations are typically stricter—Europe's GDPR requires explicit consent and data protection measures. Before implementing any platform, confirm your call analytics software complies with your jurisdiction's recording laws. Ensure the vendor offers data encryption, secure storage, and access controls. For enterprise deals, prioritize platforms with SOC 2 Type II certification and audit trails. Most major platforms (Gong, Chorus, Salesforce, HubSpot) meet enterprise security standards, but smaller vendors sometimes cut corners. If you operate internationally, verify compliance with GDPR and other regional regulations. Your legal team should review any platform's terms before deployment to confirm you're not inadvertently violating recording consent laws.

Conclusion

Choosing the right sales call analytics software depends on your team size, budget, and how deeply you want to analyze conversations. For teams under 15 salespeople with limited budgets, HubSpot Sales Hub or Zoho CRM provide sufficient call recording and basic analytics without unnecessary complexity or expense. If you're willing to invest more and want sophisticated AI insights that drive real coaching and behavioral change, Gong is the industry standard and justifies its premium pricing for Series A+ companies.

Enterprise organizations should evaluate Salesforce (if already committed to the platform), Chorus (for relationship-heavy complex deals), or Gong (for overall sophistication). Smaller teams focused on Google Workspace integration should consider Copper, while relationship-driven sales models benefit from Affinity's unique intelligence layer.

Implementation matters as much as platform selection. Work with RevAlign.io or similar implementation partners if you need help integrating call analytics into your existing sales operations and coaching workflows. The software itself is only valuable when your team actually uses it to change behavior. Start with basic recording and transcription, then graduate to more advanced analytics as you scale. This phased approach prevents you from over-investing in features you won't use and ensures adoption across your sales team.

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