People.ai has established itself as a leading revenue intelligence platform, but it's far from the only option in the market. If you're evaluating sales tools, comparing alternatives, or looking for features that better match your team's workflow, you'll find numerous competitors offering different approaches to activity capture, deal insights, and pipeline management.
This guide reviews nine proven People.ai alternatives, from enterprise-grade revenue orchestration platforms to lightweight sales enablement tools. We'll break down pricing, key features, and ideal use cases so you can make an informed decision based on your team size, budget, and specific pain points. Whether you need conversation intelligence, deal forecasting, or real-time sales coaching, one of these solutions likely fits your needs better than the others.
Quick Comparison
Product
Best For
Starting Price
Rating
Key Feature
Clari
Enterprise forecasting and pipeline management
Custom pricing
4.5/5
Revenue orchestration with deal insights
Gong
Enterprise revenue intelligence across GTM teams
Custom pricing
4.6/5
Multimodal conversation and email analysis
Chorus
Sales teams focused on conversation intelligence
Custom pricing
4.4/5
Call recording and transcription with AI coaching
Dooly
Sales teams needing real-time deal tracking
Starting at $50/mo
4.3/5
Collaborative deal boards and win rate tracking
Scratchpad
Mid-market teams seeking lightweight CRM integration
Starting at $30/mo
4.2/5
Frictionless activity capture without CRM burden
Weflow
Sales ops teams managing pipeline and forecasting
Custom pricing
4.4/5
Visual pipeline management and forecast accuracy
BoostUp
Sales teams wanting AI-powered deal guidance
Custom pricing
4.1/5
AI deal analysis and next-best-action recommendations
Aviso
Enterprise sales with predictive forecasting needs
Custom pricing
4.5/5
Predictive deal scoring and forecast accuracy
People.ai
Organizations prioritizing activity intelligence
Custom pricing
4.4/5
Comprehensive activity capture and insights
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Detailed Reviews
In-depth analysis of each platform to help you make the right choice.
#1
Clari
Top Pick
Best For: Enterprise companies with complex sales cycles and multiple revenue streams requiring coordinated forecasting
Clari positions itself as a Revenue Orchestration Platform designed specifically for enterprise complexity. Rather than focusing solely on activity capture or conversation intelligence, Clari aims to manage the entire revenue process through what they call 'Revenue Context'—a unified view of deals, signals, and outcomes. This makes it particularly strong for organizations with multiple revenue streams, lengthy sales cycles, and teams that need coordinated forecasting across departments.
Pricing: Custom enterprise pricing; contact sales required. Typically $10,000-50,000+ annually depending on team size and features
Key Features
Revenue context and deal intelligence
Multi-wave forecasting accuracy
Pipeline orchestration across teams
Integration with Salesforce and other CRMs
Custom workflow automation
Pros
+Exceptionally strong at enterprise forecasting accuracy
+Helps coordinate revenue efforts across sales, marketing, and customer success
+Powerful deal risk identification before deals slip
+Deep Salesforce integration reduces manual data entry
Cons
-Significant onboarding time and effort required
-Pricing at enterprise levels may exceed mid-market budgets
-Steep learning curve for non-technical team members
-Requires strong CRM discipline to deliver value
Verdict
Clari excels for enterprise teams managing 6-figure+ deal flows with complex sales motions. If your organization needs coordinated revenue forecasting across multiple departments and can commit to proper implementation, Clari's orchestration capabilities justify the investment. For smaller teams or shorter sales cycles, the complexity and cost may outweigh the benefits.
#2
Gong
Best For: Enterprise GTM organizations that want unified revenue intelligence across sales, customer success, and marketing
Gong has built a comprehensive revenue intelligence platform that goes beyond conversation analysis into what they call a 'Revenue AI OS.' The platform captures signals from calls, emails, and other customer interactions, then applies specialized AI agents to help GTM teams execute better. Gong's strength lies in its multimodal approach—analyzing not just what was said, but patterns across all customer interactions. This makes it valuable for sales teams, customer success, and marketing organizations operating in the same system.
Pricing: Custom pricing starting around $15,000+ annually. Enterprise deployments often range from $30,000-100,000+ annually
Key Features
Multimodal signal processing from calls and emails
Purpose-built AI agents for different GTM functions
Deal intelligence and win/loss analysis
Competitive intelligence detection
Cross-team visibility and insights
Pros
+Powerful conversation intelligence with excellent transcription accuracy
+Strong at identifying competitive threats and customer sentiment shifts
+Works across sales, customer success, and marketing teams
+Excellent mobile app for field teams
+Good integrations with major CRMs
Cons
-Pricing at higher end of market makes it challenging for mid-market
-Can require significant change management to drive adoption
-Implementation complexity rivals other enterprise platforms
-Audio quality issues can impact transcription accuracy
Verdict
Gong is ideal for large organizations that want to operationalize insights from customer conversations across multiple departments. If your team needs multimodal intelligence and has the budget to support enterprise deployment, Gong delivers strong ROI. Mid-market teams on tighter budgets should evaluate lighter alternatives like Dooly or Scratchpad.
#3
Chorus
Best For: Sales teams prioritizing conversation quality and rep coaching over broad cross-functional intelligence
Chorus focuses specifically on conversation intelligence for sales teams, providing recording, transcription, and AI-powered coaching capabilities. Where Chorus differentiates is in its emphasis on practical coaching—identifying specific moments in calls where deals could be pushed forward, helping reps improve their techniques, and creating a library of winning conversations. This makes Chorus particularly valuable for sales teams that treat rep development and call quality as core competitive advantages.
Pricing: Custom pricing; typical mid-market deals range from $10,000-30,000+ annually depending on team size
Key Features
Call recording and AI transcription
Real-time conversation intelligence
Sales coaching recommendations
Winning conversation library and playbooks
Integration with leading CRMs
Pros
+Exceptional focus on rep development and coaching workflows
+Clear identification of deal-moving moments in conversations
+Strong playbook creation from winning calls
+Good mobile experience for field teams
+Helpful real-time guidance during calls
Cons
-Less emphasis on forecasting and pipeline visibility than competitors
-Enterprise-only pricing model limits SMB adoption
-Requires proper call recording infrastructure
-Can feel heavyweight for teams wanting lightweight activity capture
Verdict
Chorus makes sense for sales-focused organizations that want to treat call quality as a core metric and leverage recordings to develop reps. If your primary need is coaching and improving rep performance, Chorus delivers focused value. For organizations needing broader pipeline intelligence or forecasting, consider Gong or Clari instead.
#4
Dooly
Best For: Mid-market sales teams wanting collaborative deal management without heavyweight CRM complexity
Dooly takes a lightweight approach to deal management and activity tracking, positioning itself as a friction-free alternative to traditional CRM-heavy workflows. The platform focuses on real-time deal boards, win rate tracking, and collaborative deal management without requiring extensive data entry. Dooly works as a layer on top of Salesforce, allowing teams to manage deals visually without duplicating Salesforce work. This makes it particularly appealing to sales teams frustrated by CRM overhead.
Pricing: Starts at $50/user/month when paid annually; typically $600-1,200/month for small to mid-sized teams
Key Features
Visual deal boards and pipeline management
Real-time win rate and forecast tracking
Collaborative deal updates with minimal data entry
Salesforce integration without duplication
Mobile app for on-the-go updates
Pros
+Minimal onboarding—teams get value within days
+Significantly reduces time spent in CRM
+Strong at increasing forecast accuracy through real-time visibility
+Affordable compared to enterprise alternatives
+Great user interface encourages adoption
Cons
-Lacks conversation intelligence or activity capture automation
-No built-in call recording or email analysis
-Limited forecasting sophistication compared to enterprise tools
-Depends on Salesforce integration (or other CRM) to function
Verdict
Dooly is excellent for growing teams that want immediate pipeline visibility without enterprise complexity and pricing. If your team struggles with CRM adoption and you need faster deal tracking, Dooly delivers quick wins. However, if you need AI-powered insights from customer interactions, you'll need to pair Dooly with conversation intelligence tools.
#5
Scratchpad
Best For: Growing teams frustrated with CRM friction and needing lightweight activity capture without enterprise features
Scratchpad attacks a specific problem: CRM friction. The platform enables frictionless activity capture and deal management by letting reps update deals without navigating Salesforce. Scratchpad sits between reps and the CRM, capturing activities, deal changes, and notes efficiently. The platform is particularly useful for teams where rep adoption has been challenging or where Salesforce feels slow and bureaucratic. Scratchpad keeps teams moving without the perception of overhead.
Pricing: Starts at $30/user/month when billed annually; approximately $360-900/month for typical teams
Key Features
Frictionless deal updates without CRM navigation
Activity capture and logging without manual work
Mobile-first interface for field teams
Salesforce synchronization
Deal health scoring
Pros
+Lowest friction activity capture on market
+Fast implementation with immediate user adoption
+Excellent mobile experience drives field rep engagement
+Affordable pricing point makes ROI clear
+Reduces CRM admin burden significantly
Cons
-No conversation intelligence or AI insights
-Limited forecasting capabilities compared to enterprise tools
-Smaller feature set overall—focused on activity only
-Less robust integrations than competitors
Verdict
Scratchpad solves the specific problem of CRM friction exceptionally well. If your team's biggest challenge is getting reps to update Salesforce consistently, Scratchpad delivers measurable value quickly. For teams needing deeper intelligence or forecasting, combine Scratchpad with a conversation intelligence tool. The combination provides affordable activity capture plus insights.
#6
Weflow
Best For: Sales operations teams and revenue leaders needing visual pipeline management and forecast accuracy tools
Weflow specializes in visual pipeline management and forecast accuracy, designed for sales operations teams and sales leaders who need to understand where deals stand in real-time. The platform emphasizes visual representation of the pipeline, making it easy to see bottlenecks, slippage, and forecast health at a glance. Weflow integrates tightly with Salesforce and focuses on making data visible and actionable without requiring users to become analysts.
Pricing: Custom pricing; typical mid-market deployments range from $5,000-15,000+ annually
Key Features
Visual pipeline and funnel management
Forecast accuracy tracking and improvement
Deal flow visibility and bottleneck identification
Salesforce integration with direct sync
Custom workflow configuration
Pros
+Exceptional visual representation of pipeline health
+Strong at identifying forecast improvements through data
+Particularly valuable for sales operations roles
+Good integration with Salesforce without CRM replacement
+Clear ROI through forecast accuracy improvements
Cons
-Limited adoption among individual reps—primarily ops/leadership tool
-No activity capture or call intelligence
-Requires data discipline in Salesforce to be effective
-Less action-oriented than competitor alternatives
Verdict
Weflow is ideal for sales operations teams and revenue leaders who need to manage pipeline visibility and forecast accuracy across larger organizations. If your primary stakeholder is the sales operations or revenue operations function, Weflow delivers strong value. For individual rep adoption or activity automation, look to Dooly or Scratchpad instead.
#7
BoostUp
Best For: Sales teams seeking AI-powered deal guidance and next-best-action recommendations for individual deals
BoostUp brings AI-powered deal guidance to sales teams, analyzing deals in real time and providing next-best-action recommendations. Rather than focusing on activity capture or conversation intelligence, BoostUp concentrates on helping reps make better decisions about individual deals. The platform examines deal characteristics, buyer engagement patterns, and historical outcomes to recommend specific actions that increase win probability. This makes BoostUp particularly valuable for teams wanting AI coaching without implementing a full revenue intelligence platform.
Pricing: Custom pricing; typically $5,000-20,000+ annually depending on team size and deployment model
Key Features
AI-powered deal analysis and scoring
Next-best-action recommendations
Win probability prediction
Deal stage guidance
Integration with Salesforce
Pros
+Focused specifically on improving deal outcomes through AI
+Relatively lightweight compared to full revenue intelligence platforms
+Clear actionable recommendations help reps prioritize
+Good for teams wanting AI benefits without full platform complexity
+Generally faster to implement than enterprise tools
Cons
-Limited conversation or activity intelligence
-No forecasting or pipeline visibility features
-Requires accurate Salesforce data to be effective
-Smaller feature set than comprehensive alternatives
Verdict
BoostUp works well for teams that want to apply AI specifically to deal decision-making without implementing a broad revenue intelligence platform. If your sales team struggles with deal prioritization or closing large deals, BoostUp provides targeted value. For organizations needing comprehensive activity tracking or conversation intelligence, consider Gong or Clari instead.
#8
Aviso
Best For: Enterprise sales organizations with complex forecasting needs and large historical data sets
Aviso emphasizes predictive forecasting and deal scoring powered by machine learning algorithms. The platform analyzes historical outcomes and current deal characteristics to predict deal probability and timeline with precision. Aviso is particularly valuable for enterprise organizations with large amounts of historical sales data and complex forecasting requirements. Where Aviso differentiates is in the predictive accuracy of its models—helping teams forecast with confidence and identify at-risk deals before they slip.
Pricing: Custom enterprise pricing; typically $15,000-50,000+ annually for enterprise deployments
Key Features
Predictive deal scoring and probability models
Forecast accuracy and risk identification
Historical outcome analysis
Deal stage guidance
Integration with Salesforce and other platforms
Pros
+Strong predictive models based on historical performance
+Excellent forecast accuracy for organizations with mature data
+Good at identifying at-risk deals early
+Valuable for complex enterprise sales cycles
+Helps teams forecast with higher confidence
Cons
-Requires significant historical data to train models effectively
-Enterprise pricing makes it inaccessible for mid-market
-Less emphasis on activity capture than competitors
-Implementation requires data governance discipline
Verdict
Aviso is best suited for large enterprises with mature sales operations and significant historical data. If your organization has years of sales data and complex forecasting requirements, Aviso's predictive models deliver strong value. Smaller organizations without substantial data history should prioritize alternatives like Dooly or Scratchpad that provide faster ROI.
#9
People.ai
Best For: Organizations seeking comprehensive activity intelligence and automatic capture without manual CRM work
People.ai pioneered the activity intelligence category by automatically capturing all customer interactions and converting them into insights without requiring manual data entry. The platform identifies which activities correlate with sales success, helping teams understand what behaviors predict wins. People.ai's strength lies in its comprehensive activity capture—automatically logging calls, emails, meetings, and other interactions directly into the CRM. This makes it valuable for organizations that want to understand what activities drive outcomes without burdening reps with data entry.
Pricing: Custom pricing; enterprise deployments typically range from $10,000-50,000+ annually
+Strong at identifying which activities predict wins
+Reduces CRM admin burden significantly
+Works across all interaction channels
+Good integration with major CRMs
Cons
-Enterprise-only pricing makes it expensive for smaller teams
-Significant onboarding and implementation required
-Privacy considerations around automatic recording and capture
-Can generate overwhelming volumes of data
Verdict
People.ai remains a strong choice for enterprise organizations that want comprehensive activity intelligence and automatic capture without CRM burden. If your team struggles with activity logging and you want to understand which behaviors drive wins, People.ai delivers value. For mid-market teams, more affordable alternatives like Dooly or Scratchpad provide faster time-to-value.
Frequently Asked Questions about People.ai alternatives
Pricing varies dramatically across alternatives. Lightweight tools like Dooly ($50/user/month) and Scratchpad ($30/user/month) have significantly lower entry costs than enterprise platforms like Clari, Gong, or Chorus, which require custom pricing and often range from $15,000-50,000+ annually. Implementation time follows a similar pattern—Dooly and Scratchpad can deliver value within days, while enterprise platforms typically require 2-4 months of implementation and change management. Mid-market teams should evaluate whether the additional insights from expensive platforms justify longer implementation times and higher costs. For many growing teams, the combination of an affordable tool like Scratchpad plus a focused point solution delivers better ROI than a single enterprise platform.
Remote teams particularly benefit from tools that don't require in-person coaching or synchronous communication. Conversation intelligence platforms like Gong and Chorus excel for remote teams because they provide asynchronous learning through recorded conversations and automated coaching. Dooly and Scratchpad work well for remote teams because their mobile-first interfaces ensure field reps can update deals without finding a desk. Clari benefits remote forecasting because it centralizes deal visibility across time zones. The key consideration is whether your remote team can access calls and email data reliably—if your team uses modern communication tools and cloud-based systems, most alternatives work effectively. However, if your team relies on phone calls using traditional phone systems, conversation intelligence tools may require additional setup.
Activity capture tools like People.ai and Scratchpad focus on automatically logging interactions into your CRM—calls, emails, meetings, and other activities. These tools help you understand what activities correlate with success by analyzing patterns across all captured activities. Conversation intelligence tools like Gong and Chorus, however, record and transcribe conversations, then apply AI to analyze what was discussed, how deals are discussed, and what language correlates with wins. Conversation intelligence goes deeper into the content of conversations, while activity capture focuses on the frequency and patterns of interactions. Many organizations use both—activity capture for breadth (understanding which activities matter) and conversation intelligence for depth (understanding how to conduct those activities better). Your choice depends on whether your primary challenge is rep consistency in activities or rep quality in conversations.
Most mid-market teams achieve better ROI starting with lightweight alternatives like Dooly or Scratchpad, then adding specialized tools as needs grow. Here's why: enterprise platforms cost significantly more, require longer implementation, and need mature sales operations discipline to deliver value. If your team currently struggles with basic forecast accuracy or deal visibility, implementing Dooly immediately improves outcomes within weeks. Once your team has strong deal discipline and data quality, adding conversation intelligence or advanced forecasting makes sense. Conversely, if you have a mature sales organization with complex forecasting needs and multiple revenue streams, enterprise platforms like Clari may justify their cost from day one. The key is honestly assessing whether your team's biggest bottleneck is deal visibility (Dooly), CRM friction (Scratchpad), call quality (Chorus), or forecast accuracy (Aviso). Start there, then layer in additional capabilities as your team's maturity increases.
Conclusion
The People.ai alternatives landscape offers solutions for every team size, budget, and specific challenge. For teams seeking lightweight solutions without enterprise overhead, Dooly and Scratchpad deliver fast time-to-value at accessible price points. Mid-market organizations that can commit to implementation timelines should evaluate whether conversation intelligence from Gong or Chorus or deal guidance from BoostUp or Aviso addresses their specific pain points. Enterprise teams managing complex sales organizations benefit most from comprehensive platforms like Clari that coordinate forecasting across multiple departments.
The strongest approach often involves combining tools rather than seeking a single platform solution. A mid-market team might pair Scratchpad's activity capture with Chorus's conversation intelligence, or combine Dooly's deal boards with Aviso's predictive scoring. This modular approach allows you to address your most urgent challenges first while building toward a more comprehensive system as your needs evolve.
As you evaluate alternatives, focus on your team's biggest bottleneck—whether that's forecast accuracy, rep adoption, deal visibility, or conversation quality. Identify which alternative addresses that problem most directly, then verify that the implementation timeline and price align with your budget and capacity. Most importantly, ensure your team will actually use the tool; the best alternative is worthless if your reps won't adopt it. Consider consulting with implementation partners like RevAlign.io who specialize in helping teams deploy these tools effectively and drive user adoption across your sales organization.
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