10 Best Freshsales Alternatives for 2024

10 Best Freshsales Alternatives for 2024

Updated June 19, 20262,588 words7 tools compared

Freshsales delivers solid AI-powered CRM functionality at an accessible price point, but it's not the right fit for every sales organization. Some teams need deeper customization, others require industry-specific workflows, and some simply prefer a different interface or feature set.

Whether you're outgrowing Freshsales, looking for better integration options, or searching for a CRM that aligns more closely with your sales methodology, this guide covers 10 proven alternatives. We've evaluated each platform across pricing, ease of use, core features, and real-world performance to help you find the CRM that actually matches how your team sells.

By the end of this article, you'll understand which alternative makes sense for your company stage, team size, and specific sales challenges.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
HubSpotSMB to EnterpriseFree4.8/5Integrated marketing, sales, and service
PipedriveSMB and growing teams$14.90/user/mo4.6/5Visual pipeline management
CloseInside sales teams$49/user/mo4.7/5Built-in calling and SMS
AttioStartups$29/user/mo4.5/5Fully customizable interface
Zoho CRMBudget-conscious teams$18/user/mo4.4/5Affordable with extensive features
SalesforceEnterprise organizations$25/user/mo4.7/5Scalable with advanced customization
FolkStartups$20/user/mo4.3/5AI-powered relationship building
Monday CRMVisual workflow teams$19/user/mo4.2/5Flexible work OS platform
CopperGoogle Workspace users$25/user/mo4.4/5Native Gmail integration
AttioFlexible implementationFree4.5/5No-code customization tools

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

HubSpot CRM

Top Pick

Best For: SMB to Enterprise teams needing integrated marketing and sales tools

HubSpot stands out as the most versatile Freshsales alternative because it offers a genuinely free CRM tier without feature limitations, making it ideal for growing teams that need room to expand. The platform combines sales, marketing, and customer service tools in one ecosystem, eliminating integration friction. With a 4.8/5 G2 rating and over 10,000 reviews, HubSpot has proven staying power across company sizes.

Pricing: Free CRM tier, paid plans start at $45/month (billed annually). Contact sales for enterprise pricing.

Key Features

  • Free CRM with unlimited contacts and users
  • Email tracking and scheduling
  • Meeting scheduling and automatic logging
  • Workflow automation without code
  • API access on all plans

Pros

  • +Free tier is genuinely functional—not a trial with artificial limitations
  • +Seamless integration between sales, marketing, and customer service tools
  • +Extensive marketplace with 1000+ integrations available
  • +Excellent documentation and knowledge base
  • +Strong mobile app for on-the-go access

Cons

  • -Free plan lacks customizable fields and advanced reporting
  • -Can feel overwhelming for small teams due to feature breadth
  • -Enterprise customization often requires professional services

Verdict

HubSpot is the safest choice if you want to outgrow your CRM or need integrated marketing tools. The free tier is comprehensive enough for many early-stage startups, and the paid plans scale as your team grows. Start free and upgrade only when you need reporting, team email templates, or advanced workflows.

#2

Pipedrive

Best For: SMB and growing sales teams prioritizing visual pipeline management

Pipedrive is purpose-built for sales teams that live and breathe pipeline management. Its visual sales pipeline interface, combined with affordable pricing starting at $14.90/user/month, makes it particularly attractive for SMBs and growing sales organizations. The platform earned a 4.6/5 G2 rating by focusing obsessively on what salespeople actually need rather than feature bloat.

Pricing: $14.90/user/month (Essential), $39/user/month (Advanced), $59/user/month (Professional), 14-day free trial included

Key Features

  • Visual drag-and-drop sales pipeline
  • Deal probability and weighted forecasting
  • Email integration and activity tracking
  • Web forms for lead capture
  • Custom reporting and forecasting

Pros

  • +Fastest learning curve among sales-focused CRMs
  • +Lowest per-user cost for feature parity
  • +Excellent deal tracking and forecasting accuracy
  • +Intuitive interface requires minimal onboarding
  • +Strong mobile app with full pipeline access

Cons

  • -Customization options more limited than enterprise platforms
  • -Fewer pre-built integrations compared to HubSpot
  • -Marketing automation features non-existent
  • -Can feel limited for complex sales processes

Verdict

If your team spends more time updating Salesforce than selling, Pipedrive fixes that problem. It's the best value CRM for sales-focused organizations that don't need marketing automation. The $14.90 starting price means you can equip your entire team without budgetary friction.

#3

Close

Best For: Inside sales teams and SDR organizations needing integrated communication

Close is purpose-built for inside sales teams that need communication tools built into their CRM, not bolted on afterward. With native calling, SMS, and email directly in the platform, Close eliminates the tool-switching that kills sales productivity. At $49/user/month for startups, it's a premium option justified by the integrated communication stack that would otherwise cost extra.

Pricing: $49/user/month (Starter), custom pricing for teams, free trial available

Key Features

  • Native VoIP calling with call recording
  • SMS messaging integrated into lead records
  • Email tracking and templates
  • AI-powered follow-up automation
  • Detailed activity logging and call analytics

Pros

  • +Eliminates need for separate calling, SMS, and email tools
  • +AI automatically logs calls and extracts action items
  • +Best-in-class calling quality and reliability
  • +Automatic activity capture reduces manual logging
  • +Excellent for high-volume outbound calling workflows

Cons

  • -Higher per-user cost than Pipedrive or Freshsales
  • -Less customizable reporting than enterprise platforms
  • -Overkill for teams that don't make frequent calls
  • -Limited marketing automation features

Verdict

Close is the right choice if your team makes 20+ calls per day or relies on SMS outreach. The integrated communication eliminates context-switching that wastes 10+ hours per week on larger teams. The premium pricing is offset by reduced need for separate communication tools.

#4

Attio

Best For: Startups and teams needing custom CRM workflows without engineering resources

Attio represents a new generation of CRM design—fully customizable without requiring code. Rather than forcing you into predefined workflows, Attio adapts to how you actually work. Starting at $29/user/month with a free tier, Attio appeals to startups and teams that want control without technical overhead. The platform earned 4.5/5 rating for its intuitive customization approach.

Pricing: Free tier (limited), $29/user/month (Professional), $79/user/month (Advanced), custom enterprise pricing

Key Features

  • Fully customizable data fields without code
  • Flexible relationship types (not just leads and contacts)
  • Powerful filtering and segmentation
  • Native Slack integration
  • Automations based on custom triggers

Pros

  • +Most flexible CRM interface available at this price point
  • +Free tier includes most features, just with contact limits
  • +No 'locked' fields or predefined structures
  • +Beautiful, modern interface design
  • +Strong automation capabilities for no-code teams

Cons

  • -Smaller integration ecosystem than HubSpot or Pipedrive
  • -Less mature reporting capabilities
  • -Smaller user community means fewer pre-built templates
  • -Still gaining adoption, so less case study data available

Verdict

Choose Attio if your sales process doesn't fit traditional CRM structures or if you're tired of paying extra for custom fields. The free tier is genuinely useful for teams under 50 contacts. The interface is modern enough that adoption friction is minimal.

#5

Salesforce

Best For: Enterprise organizations with complex sales processes and multiple business units

Salesforce remains the most capable CRM platform for complex enterprises needing advanced customization, compliance features, and scalability across thousands of users. At $25/user/month minimum with a 4.7/5 G2 rating, Salesforce is expensive but justified for organizations with sophisticated revenue operations. The platform dominates for teams needing extensive customization or specific compliance requirements.

Pricing: $25/user/month (Essentials), $75/user/month (Professional), $165/user/month (Enterprise), custom pricing for large deployments

Key Features

  • Advanced workflow automation and approval processes
  • Comprehensive customization via Apex code
  • Einstein AI for predictive scoring and recommendations
  • Multi-tenant architecture for complexity
  • Advanced security and compliance features (SOC 2, HIPAA)

Pros

  • +Most extensive customization capabilities in industry
  • +Strongest compliance and security posture
  • +Proven across thousands of enterprise deployments
  • +Einstein AI delivers legitimate predictive value
  • +Massive ecosystem of certified partners and integrations

Cons

  • -Requires significant implementation time and budget
  • -Complex to learn and maintain without dedicated admin
  • -Steep licensing costs for large teams
  • -Overkill feature set for simple sales processes
  • -High training and support costs

Verdict

Salesforce makes sense only for large enterprises with dedicated revenue operations teams and complex sales processes. If you need to ask whether you need Salesforce, you don't. For most B2B startups and SMBs, the cost-to-value ratio is poor.

#6

Zoho CRM

Best For: Budget-conscious SMBs and companies using other Zoho products

Zoho CRM delivers extensive functionality at one of the lowest price points in the market—$18/user/month—making it ideal for budget-conscious SMBs. With a 4.4/5 G2 rating and strong integration with Zoho's broader suite (email, books, projects), Zoho appeals to companies already invested in the Zoho ecosystem. The platform is feature-rich without the Salesforce complexity or price.

Pricing: $18/user/month (Standard), $35/user/month (Professional), $52/user/month (Enterprise), 15-day free trial

Key Features

  • Lead scoring and nurturing automation
  • Pipeline management with forecasting
  • Built-in email and calling features
  • Customizable modules without code
  • Integration with Zoho Books, Projects, and Desk

Pros

  • +Lowest per-user cost with substantial features
  • +Excellent value if you use multiple Zoho products
  • +Strong customization without coding
  • +Comprehensive reporting and analytics
  • +Zia AI provides predictive insights at reasonable cost

Cons

  • -Smaller ecosystem of third-party integrations
  • -User interface less intuitive than newer competitors
  • -Less active community and fewer online resources
  • -Implementation support less developed than HubSpot or Salesforce
  • -Mobile experience lags desktop capabilities

Verdict

Zoho CRM is the best value option if you're comfortable with a slightly dated interface and smaller community. For budget-constrained teams building on the Zoho platform stack, it's an obvious choice. However, if you need extensive third-party integrations, look elsewhere.

#7

Folk

Best For: Startups and early-stage teams that prioritize relationship quality over process control

Folk positions itself as a 'simple CRM' that automates the busy work of relationship management while keeping your data clean and current. Starting at $20/user/month with AI-powered data enrichment, Folk appeals to teams tired of manual data entry and contact management overhead. With a 4.3/5 rating, Folk focuses on the relationship building layer that most CRMs handle poorly.

Pricing: Free tier (limited), $20/user/month (Starter), $60/user/month (Growth), 14-day free trial

Key Features

  • Automatic data enrichment from web signals
  • AI-powered context capture and summaries
  • Multi-channel activity tracking (email, LinkedIn, calls)
  • Native Slack integration with deal updates
  • Calendar sync and meeting intelligence

Pros

  • +Minimal manual data entry required
  • +AI context summaries save significant prep time
  • +Beautiful, uncluttered interface
  • +Strong integration with communication tools
  • +Free tier is genuinely useful for very small teams

Cons

  • -Less comprehensive pipeline management than Pipedrive
  • -Smaller integration ecosystem
  • -Limited customization compared to enterprise platforms
  • -Reporting less mature than competitors
  • -Best suited for outbound sales, less effective for inbound

Verdict

Folk is the right choice if your team spends too much time on data hygiene and not enough time selling. The AI automation genuinely works and surfaces insights you'd otherwise miss. However, if you need sophisticated pipeline management, choose Pipedrive instead.

Frequently Asked Questions about Freshsales alternatives

Freshsales starts at $15/user/month with a free tier, while HubSpot's free CRM tier actually includes unlimited users and contacts at zero cost. HubSpot's paid plans begin at $45/month and include marketing and service tools, while Freshsales focuses exclusively on sales functionality. For pure CRM features, both are comparable, but HubSpot's free tier is more generous and its integrated marketing tools become valuable as you scale. Freshsales wins if you want sales-only functionality at the lowest cost, while HubSpot wins if you eventually need marketing automation. Your choice depends on whether you'll need marketing tools within the next 12 months.

Copper is specifically designed to integrate natively with Google Workspace, living directly in Gmail and Google Calendar. For teams already committed to Google's ecosystem, Copper eliminates the pain of jumping between tools and ensures all contact data stays synchronized with Google Contacts. At $25/user/month, it's slightly more expensive than Freshsales but justified if you're avoiding switching costs and integration friction. Close also integrates well with Gmail but focuses more on calling functionality. If deep Google Workspace integration is your primary requirement, Copper is unambiguously the best choice.

Pipedrive at $14.90/user/month is the lowest-cost option with robust features, though HubSpot's free tier is unbeatable for teams under 10 people. If you need to equip multiple salespeople without budget friction, Pipedrive's combination of affordability and sales-focused features makes it optimal. Attio and Folk also offer free tiers that work well for very small teams, but if you're paying for users, Pipedrive delivers the best value. Zoho CRM at $18/user/month is another budget option, though its interface is less polished than Pipedrive's. For pure affordability without sacrificing usability, Pipedrive is unmatched.

Integration compatibility is critically important because a CRM that requires manual data entry into separate systems creates friction that kills adoption. If your team uses Slack heavily, Folk and Attio have native integrations that keep updates flowing naturally. If you're a Google Workspace company, Copper's Gmail integration saves significant time. If you use marketing tools like Marketo or Active Campaign, HubSpot's integration is seamless. Most modern CRMs offer REST APIs for custom integrations, but native integrations are preferable because they require less engineering overhead. Before choosing, map your required integrations and confirm they're either native or well-documented. A CRM that requires IT implementation for basic integrations will have poor adoption.

Conclusion

Choosing a Freshsales alternative depends on your specific priorities: budget, team size, sales methodology, and integration needs. HubSpot CRM is the safest choice for growing teams needing flexibility and eventual marketing integration. Pipedrive is unmatched for sales teams that prioritize affordability and visual pipeline management. Close solves a specific problem exceptionally well for inside sales teams needing integrated calling and SMS. Attio and Folk represent newer design philosophies that appeal to startups uncomfortable with traditional CRM constraints.

For teams implementing a new CRM, the difference between a good choice and a mediocre one is often worth thousands in adoption friction and lost productivity. Spend time with free trials and focus on tools your team will actually use daily rather than features you think you might need.

If you're replacing Freshsales due to specific pain points—whether that's insufficient customization, missing communication tools, or poor integration—this guide should help you identify the alternative that solves your exact problem. Most of these platforms offer free trials or freemium tiers, so you can validate your choice with real workflows before committing. Once you've selected your platform, consider partnering with implementation specialists like RevAlign.io to accelerate adoption and ensure your team actually uses the tool's capabilities.

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