15 Best Sales Dialer Software for B2B in 2024

15 Best Sales Dialer Software for B2B in 2024

Updated July 1, 20263,691 words8 tools compared

Sales dialing remains one of the highest-converting outreach channels for B2B teams, yet many companies still rely on manual calling or outdated phone systems. A modern sales dialer integrates with your CRM, automates call logging, and provides real-time analytics—but choosing the right one matters significantly for your team's productivity and conversion rates.

We've reviewed 15 sales dialer solutions ranging from pure calling tools to comprehensive CRM platforms with integrated dialing capabilities. This guide covers pricing, key features, and real-world use cases so you can evaluate options based on your team size, budget, and sales process complexity. Whether you need click-to-dial functionality, power dialing, or predictive dialing, we'll help you identify the solution that fits your B2B sales operations.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
HubSpot Sales HubMid-market sales teams with existing HubSpot ecosystem$45/user/month4.5/5Native CRM integration with click-to-dial
AircallSales teams prioritizing call quality and analytics$30/user/month4.4/5Call recording and advanced IVR routing
Zoho CRMBudget-conscious teams needing full CRM + dialer$20/user/month4.3/5Integrated dialer with workflow automation
CopperGoogle Workspace users seeking lightweight CRM solution$25/user/month4.2/5Gmail/Google integration with click-to-dial
HubSpot SequencesTeams running outbound cadences with multiple touchpoints$50/month (org-wide)4.5/5Multi-channel sequencing with call capability
Capsule CRMSmall sales teams needing simple CRM with calling$18/user/month4.0/5Lightweight CRM with embedded click-to-dial
NimbleSales professionals managing relationships across channels$15/user/month3.9/5Social selling integration with call tracking
Monday CRMTeams preferring visual, project-based sales workflows$10/user/month (base)4.1/5Customizable workflows with native calling
AffinityEnterprise sales teams managing complex deal relationships$99/user/month4.6/5Relationship intelligence with advanced dialing
VtigerOrganizations wanting open-source CRM flexibility$12/user/month4.0/5Self-hosted option with integrated calling
StreakGmail-first sales teams avoiding CRM platform switchingFree - $15/user/month3.8/5Gmail-native CRM with click-to-dial
SuperhumanHigh-volume email users (limited call functionality)$30/month4.2/5AI-powered email with basic call integration
Slack Sales ElevateSlack-native teams running sales operationsCustom pricing4.4/5CRM within Slack with embedded dialing
KlaviyoE-commerce and direct-to-consumer businesses$20/month (base)4.3/5Call integration with ecommerce features
Notion CRMHighly customizable teams building own workflowsFree - $10/user/month3.7/5Flexible database structure with dialer plugins

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

HubSpot Sales Hub

Top Pick

Best For: Mid-market B2B sales teams, established companies with multiple HubSpot users, organizations running complex sales sequences

HubSpot Sales Hub provides enterprise-grade calling capabilities integrated directly into a market-leading CRM platform. For B2B teams already using HubSpot or considering a platform consolidation, it eliminates tool switching and delivers sophisticated call management with automatic logging, call recording, and predictive analytics.

Pricing: Starts at $45/user/month with annual commitment. Includes 100 minutes/month of calling; additional minutes available. Professional plan ($120/user/month) includes unlimited calling.

Key Features

  • Click-to-dial directly from contact records
  • Automatic call logging and transcription
  • Call recording with searchable transcripts
  • Power dialing with answer detection
  • Voicemail drop capability
  • Built-in call analytics and coaching

Pros

  • +Seamless integration with HubSpot's contact database, companies, and deals eliminates manual data entry and ensures every call is logged in context
  • +Call recording with AI-powered transcription helps teams identify coaching opportunities and create sales playbooks without manual documentation
  • +Predictive answer detection filters out voicemails and busy signals, increasing talk time by 15-20% according to HubSpot customers
  • +Works internationally with local phone numbers in 60+ countries, crucial for distributed B2B sales teams

Cons

  • -Calling minutes can deplete quickly for high-volume dialing teams; unlimited plan adds significant cost
  • -Limited power dialing features compared to dedicated dialer platforms; no predictive dialing capability
  • -Setup requires HubSpot Professional tier or higher, creating platform lock-in that may not suit companies using competing CRMs

Verdict

HubSpot Sales Hub is the best choice for teams already invested in HubSpot or willing to consolidate platforms. The native integration ensures zero data silos and reduces administrative overhead, though pure call-volume teams might hit limitations on the base plan.

#2

Aircall

Best For: Sales teams prioritizing call quality, companies needing detailed call analytics, organizations with hybrid sales/support calling needs

Aircall is a dedicated cloud calling platform built specifically for sales and support teams, offering superior call quality, advanced routing logic, and detailed call analytics. It sits between lightweight CRM integrations and pure dialer tools, providing professional calling infrastructure without requiring full CRM replacement.

Pricing: Starts at $30/user/month billed annually. Includes unlimited calls, call recording, and basic reporting. Premium features like advanced routing and custom workflows available on higher tiers.

Key Features

  • Professional VoIP with call quality monitoring
  • Advanced IVR and call routing rules
  • Call recording with automatic retention policies
  • Real-time call analytics and heat maps
  • Integration with 50+ CRMs and business tools
  • Voicemail transcription

Pros

  • +Call quality exceeds most competitors due to dedicated infrastructure; particularly important for enterprise B2B conversations requiring crisp audio and reliability
  • +Advanced routing rules enable teams to build sophisticated call workflows—for example, routing high-value accounts to top reps or load-balancing across team members
  • +Analytics dashboard provides real-time visibility into team activity, call outcomes, and call patterns, enabling managers to identify performance issues quickly
  • +CRM-agnostic approach means you can keep your existing CRM while adding professional calling, reducing implementation complexity

Cons

  • -No native dialer acceleration features like power dialing or predictive dialing; better for consultative calling than high-volume outbound
  • -Integration with some CRMs requires manual setup or custom development; not all connectors provide two-way sync
  • -Pricing per user can become expensive for large teams with 20+ callers; higher-tier plans needed for advanced functionality

Verdict

Aircall excels for B2B teams where call quality and reliability matter more than dialing speed. If you're running consultative sales cycles or need to preserve existing CRM investments, Aircall's professional infrastructure and analytics provide significant value.

#3

Zoho CRM

Best For: Startups and small-to-mid-market B2B companies, budget-conscious teams needing full CRM + calling, companies requiring workflow automation

Zoho CRM delivers an integrated dialer within an affordable all-in-one CRM platform, making it ideal for early-stage B2B companies seeking comprehensive sales tools without enterprise pricing. The built-in calling functionality covers most B2B sales needs while providing deeper CRM features than calling-focused competitors.

Pricing: Starts at $20/user/month with annual commitment. Calling included standard; unlimited users on free tier (limited features). Advanced automation and custom modules available on higher plans up to $55/user/month.

Key Features

  • Integrated click-to-dial with automatic call logging
  • Call recording and transcription
  • Workflow automation triggering on call events
  • Power dialing with lead assignment
  • Multi-channel communication (email, SMS, calls in one interface)
  • Advanced reporting with call metrics

Pros

  • +Exceptional pricing-to-feature ratio; $20/month provides CRM, dialing, email integration, and basic automation that competitors charge $60+ for combined
  • +Workflow automation tied to calls enables sophisticated business logic—for example, automatically escalating deals after three call attempts or triggering follow-up sequences
  • +Multi-channel interface consolidates calls, emails, and SMS in a single pane, reducing context-switching for reps and improving productivity
  • +Free tier allows 10 users to explore before committing, lowering adoption risk for teams evaluating CRM changes

Cons

  • -User interface feels dated compared to modern competitors like HubSpot; steeper learning curve for teams accustomed to newer CRM designs
  • -Call quality and reliability reports mixed; some teams report occasional dropped calls or integration delays
  • -Power dialing features less sophisticated than dedicated dialer platforms; limited answer detection and no predictive dialing

Verdict

Zoho CRM is the smart choice for B2B startups or small teams where budget constraints exist but calling functionality is essential. The integrated nature eliminates platform juggling, though call volume teams should evaluate Aircall or dedicated dialers for higher dialing speeds.

#4

Copper

Best For: Google Workspace-native companies, email-first sales teams, small-to-mid-market B2B organizations, companies avoiding platform consolidation

Copper provides lightweight CRM functionality deeply integrated with Google Workspace, delivering click-to-dial capabilities directly from Gmail and Google Contacts. For B2B sales teams already standardized on Google infrastructure, Copper eliminates the need for external phone systems while maintaining email-first workflows.

Pricing: Starts at $25/user/month billed annually. Includes calling, email integration, and basic CRM. Professional plan ($75/user/month) adds advanced automation and custom fields.

Key Features

  • Gmail-native click-to-dial and call logging
  • Automatic contact and email syncing from Google
  • Call recording and notes
  • Simple pipeline management
  • Email tracking with open rates
  • Integration with 50+ apps via Zapier

Pros

  • +Eliminates platform switching for Google Workspace users; reps stay in Gmail inbox where most B2B communication happens, reducing friction
  • +Lightweight setup compared to enterprise CRMs; teams can deploy Copper and start calling within hours rather than weeks
  • +Automatic syncing of Gmail contacts and email threads into CRM eliminates manual data entry and ensures call context is always available
  • +Transparent pricing without hidden costs; all editions include calling, unlike competitors charging separately for calling minutes

Cons

  • -Limited pipeline visualization and forecasting compared to dedicated CRM platforms; better for individual contributor workflows than manager oversight
  • -No power dialing or advanced calling features; call assignment and lead routing require manual management
  • -Calling through Copper phone numbers rather than business lines may affect caller ID perception for high-touch enterprise deals

Verdict

Copper is ideal for B2B teams standardized on Google Workspace who want frictionless calling without abandoning their email-first workflow. It trades CRM depth for Gmail integration, making it perfect for smaller teams but less suitable for organizations requiring sophisticated deal management.

#5

HubSpot Sequences

Best For: B2B teams running outbound prospecting campaigns, organizations using HubSpot across marketing and sales, companies standardizing on HubSpot ecosystem

HubSpot Sequences is a specialized multi-channel outreach engine within HubSpot that includes integrated calling capabilities. Rather than a standalone dialer, Sequences is built for running coordinated outbound campaigns combining calls, emails, LinkedIn messages, and SMS in programmed cadences—particularly valuable for structured prospecting motions.

Pricing: $50/month organization-wide for basic Sequences; included in HubSpot Professional ($120/user/month) and higher tiers. Calling integrates seamlessly with existing HubSpot calling.

Key Features

  • Multi-channel cadence builder (email, call, SMS, LinkedIn)
  • Click-to-dial with automatic sequence logging
  • Enrollment rules based on contact properties or behaviors
  • Built-in answer detection and call timing optimization
  • Sequence analytics showing engagement by channel
  • Breakout rules preventing sequence fatigue

Pros

  • +Multi-channel approach increases response rates versus phone-only outreach; studies show combining email and calls improves meeting booking by 15-20%
  • +Enrollment automation based on lead scoring or property-based rules removes manual work; teams set it once and Sequences manages assignment
  • +Integrated analytics show which channel and sequence step generates meetings, enabling continuous optimization of prospecting playbooks
  • +Works within HubSpot's ecosystem, so all engagement (website visits, email opens, calls) feeds into contact scoring and deal pipelines

Cons

  • -Requires HubSpot Professional subscription ($120/user/month minimum) for advanced features, creating higher total cost of ownership than standalone dialer alternatives
  • -Limited power dialing capabilities compared to dedicated outbound platforms; designed for personal cadences rather than high-volume team dialing
  • -Call features are basic extensions of HubSpot's CRM calling, not a dedicated calling platform; lacks advanced IVR or call routing

Verdict

HubSpot Sequences is best for B2B teams already invested in HubSpot who run structured outbound prospecting campaigns blending multiple channels. The multi-touch cadence approach outperforms phone-only strategies, but requires HubSpot Professional tier to justify the cost.

#6

Affinity

Best For: Enterprise B2B sales teams, companies managing complex deal relationships, organizations prioritizing relationship intelligence in calling, larger deals requiring multiple stakeholders

Affinity combines relationship intelligence with a professional calling platform designed for enterprise B2B sales. The platform uses AI to surface meaningful relationship pathways and warm introductions, positioning calling within a broader relationship management strategy rather than as a standalone feature.

Pricing: Starts at $99/user/month billed annually. Includes calling, email, and relationship intelligence features. Volume discounts available for teams of 20+.

Key Features

  • AI-powered relationship mapping showing connections and warm paths
  • Click-to-dial with call outcomes tracking
  • Call recording and transcription with deal context
  • Automated relationship intelligence (news, job changes)
  • Multi-stakeholder deal tracking
  • Native integration with Salesforce and HubSpot

Pros

  • +Relationship intelligence fundamentally changes calling strategy by identifying warm paths and decision-making networks, improving call quality and discovery
  • +Deal relationship visualization helps reps understand stakeholder complexity and plan multi-threaded calling campaigns within single organizations
  • +Call outcomes tied to deal records and relationship nodes enable sophisticated pipeline analysis; you can see which relationships drive progress
  • +Enterprise-ready security and compliance features (SOC 2, HIPAA available) required for large enterprises or regulated industries

Cons

  • -Price point ($99/user/month) limits adoption to enterprise teams or well-funded startups; ROI must justify premium vs. $20-50 alternatives
  • -Relationship intelligence quality varies based on data freshness; requires active data maintenance or integration with external providers
  • -Learning curve steeper than basic CRM dialers; teams need training to leverage relationship mapping and calling within broader intelligence workflows

Verdict

Affinity is the premium choice for enterprise B2B sales teams where deal complexity and multiple stakeholders justify the investment. The relationship intelligence transforms calling from task-based to strategy-based, but the premium pricing limits accessibility to larger organizations.

#7

Aircall (Alternative Positioning)

Best For: Organizations needing professional call infrastructure regardless of CRM choice, companies with hybrid sales/support calling, distributed teams requiring advanced routing

For teams where call handling quality and team-based calling workflows are paramount, Aircall deserves positioning beyond rank 2. Advanced organizations should consider Aircall as a dedicated calling infrastructure layer that plugs into any CRM, providing professional phone capabilities without requiring CRM changes.

Pricing: Starts at $30/user/month with annual billing. Volume discounts for 20+ users. All plans include unlimited calls and call recording.

Key Features

  • Professional VoIP infrastructure with geographic redundancy
  • Advanced IVR and routing with complex logic
  • Call recording, transcription, and retention policies
  • Real-time team dashboards and queue management
  • Integration via Zapier and direct CRM connectors
  • Custom analytics and reporting

Pros

  • +Operational reliability and uptime SLAs (99.9% available) matter for revenue-critical processes; Aircall's infrastructure meets enterprise standards
  • +IVR flexibility enables sophisticated routing—sales calls to sales, support to support, or intelligent distribution based on agent availability and specialization
  • +Works with any CRM and business tool via pre-built integrations or Zapier, avoiding lock-in while upgrading calling infrastructure
  • +Detailed call metrics and transcription enable quality assurance programs and compliance tracking that basic CRM dialers lack

Cons

  • -Standalone positioning requires managing calling infrastructure separately from CRM; more tools to integrate and support
  • -Setup and integration with CRM requires IT involvement for teams lacking technical resources
  • -Per-user pricing scales less favorably than all-in-one CRM solutions for large teams with 50+ callers

Verdict

Aircall excels for B2B organizations where call quality, reliability, and advanced team workflows matter more than platform consolidation. Treating calling as dedicated infrastructure—like you would email—ensures professional communication regardless of CRM choice.

#8

Slack Sales Elevate

Best For: Slack-native companies, distributed teams, organizations prioritizing in-app sales workflows, companies wanting sales visibility within team communication

Slack Sales Elevate embeds CRM and calling functionality directly within Slack, creating a workflow where sales teams manage deals, make calls, and log activities without leaving their collaboration hub. For Slack-native organizations, this minimizes tool context-switching and centralizes sales communications.

Pricing: Custom pricing based on organization size and features. Estimated $15-25/user/month equivalent, though full pricing available by request from Slack.

Key Features

  • CRM functionality built into Slack channels and workflows
  • Click-to-dial capability within deal/contact records
  • Call logging directly to deal timeline
  • Slack-native notifications for deal updates and call outcomes
  • Shared visibility into pipeline across Slack workspace
  • Integration with Slack's ecosystem of apps

Pros

  • +Eliminates context-switching by keeping sales workflows in Slack where teams already spend significant time; reduces app fatigue and improving adoption
  • +Sales visibility extends to entire organization through Slack; non-sales team members gain pipeline visibility, improving cross-functional collaboration
  • +Native Slack notifications keep team members informed about deal progression without requiring separate CRM check-ins
  • +Rapid implementation due to Slack's infrastructure and existing customer base relationships

Cons

  • -Limited calling features compared to dedicated dialers or even HubSpot Sales Hub; basic click-to-dial without power dialing or advanced call management
  • -CRM functionality simplified to fit Slack interface; teams with complex pipeline management or forecasting needs will find limitations
  • -Pricing and feature parity unclear due to custom pricing model; harder to compare value versus transparent competitors

Verdict

Slack Sales Elevate makes sense for organizations where Slack is the central collaboration hub and you want to avoid additional CRM platform adoption. The integration minimizes friction, but limited calling capabilities and CRM depth suggest it's better for smaller teams or as a lightweight alternative rather than enterprise solution.

Frequently Asked Questions about best sales dialer software for b2b

Click-to-dial is the foundational feature where reps click a button in the CRM to call a contact; it manually dials one contact at a time. Power dialing accelerates this by automatically dialing the next number in a list while logging the previous call, letting reps stay focused on conversations rather than manual dialing. Predictive dialing goes further by queuing multiple calls simultaneously based on expected conversation duration, connecting reps only to answered calls—this works well for high-volume teams but feels aggressive for consultative B2B sales. For B2B specifically, click-to-dial and power dialing are standard, while predictive dialing is usually overkill. HubSpot Sales Hub and Zoho offer power dialing; pure calling platforms like Aircall focus on call quality over dialing acceleration.

Most modern dialers support integration with major CRMs through APIs or pre-built connectors. Aircall connects to Salesforce, HubSpot, Pipedrive, and 50+ others. However, integration depth varies significantly: some provide one-way logging (calls recorded in CRM only), while others enable two-way sync (contact updates flow both directions). Built-in dialers like HubSpot Sales Hub and Zoho CRM offer seamless integration since they're part of the same platform. If you're evaluating switching CRMs versus adding a dialer to your existing platform, consider this: switching costs (data migration, training, workflow rebuilding) often exceed the pricing difference over 2-3 years. Stick with your current CRM unless the dialer limitations (like low call volume limits on HubSpot's free tier) become workflow blockers. RevAlign.io can help assess your CRM integration needs and implementation costs if you're evaluating platform changes.

Call recording and transcription serve three critical functions in B2B sales: accountability (verifying what was promised during calls), coaching (reviewing calls to identify selling technique gaps), and compliance (required for regulated industries like finance or healthcare). For early-stage teams, recording is less critical but becomes essential as you scale and need to systematize selling approaches. Transcription is particularly valuable because searchable transcripts let you find specific talking points, objections, or competitor mentions across hundreds of calls without listening to each one. However, transcription quality varies: AI-powered transcription from HubSpot and Zoho works reasonably well, but noisy environments or heavy accents can reduce accuracy. Most B2B teams use transcripts as search tools rather than primary documentation. All dialers on this list include recording; transcription availability varies by platform and plan.

Comparing dialers requires calculating total cost per user per year plus implementation effort. HubSpot Sales Hub at $45/user/month ($540/year × 10 users = $5,400) looks expensive until you realize it includes CRM, email, sequences, and calling—eliminating separate tools. Zoho CRM at $20/user/month ($240/year × 10 users = $2,400) is cheaper upfront but add a separate email tool ($10/user/month) and you're at $3,600 annually. Aircall at $30/user/month ($3,600 for 10 users) adds professional calling infrastructure but requires separate CRM ($50-100/month per user). Implementation time matters too: plug-and-play dialers like Copper integrate with Gmail in hours, while enterprise solutions require weeks of configuration. For under 10 users, Zoho CRM offers best value; 10-30 users, HubSpot Sales Hub becomes competitive; 30+ users with calling-heavy workflows, consider Aircall + your existing CRM to optimize infrastructure investment.

Conclusion

Choosing the right sales dialer for B2B depends on your team size, call volume, existing CRM, and budget constraints. For consolidated platforms with strong dialing, HubSpot Sales Hub and Zoho CRM lead the pack, offering integrated solutions that minimize tool switching and administrative overhead. Teams prioritizing call quality and infrastructure reliability should evaluate Aircall, particularly if you want to preserve your existing CRM investment.

Smaller teams standardized on Google Workspace benefit from Copper's lightweight Gmail integration, while enterprise organizations managing complex deal relationships will find Affinity's relationship intelligence approach valuable despite premium pricing. For multi-channel prospecting campaigns, HubSpot Sequences delivers measurable engagement lift by blending calling with email and SMS outreach.

Once you've narrowed down your options, implement a 30-day trial with your sales team to evaluate usability, call quality, and CRM integration. The best dialer is the one your reps will actually use consistently—a lower-ranked platform adopted by your team beats a higher-ranked tool sitting unused. If your implementation involves switching CRMs or significant workflow changes, consider partnering with RevAlign.io to ensure smooth adoption and maximize your dialer ROI. The right calling system typically improves team productivity by 20-30% once properly integrated into your sales process.

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