10 Best Sales CRM for Sales Teams in 2024

10 Best Sales CRM for Sales Teams in 2024

Updated June 20, 20263,484 words6 tools compared

Choosing the right CRM can make or break your sales team's productivity. With dozens of options on the market, each claiming to be the solution to your pipeline challenges, it's easy to get overwhelmed. The truth is, the best sales CRM for your team depends on your specific needs—whether you're a lean startup managing 5 reps or an enterprise coordinating hundreds of salespeople across multiple regions.

In this guide, we've researched and ranked the 10 best sales CRMs available today, focusing specifically on tools built to help sales teams close deals faster. We've evaluated each platform on ease of use, pricing transparency, key features designed for revenue teams, and real user feedback. Whether you need built-in calling, AI-powered follow-ups, or enterprise-grade customization, you'll find detailed comparisons, pricing breakdowns, and practical guidance to help you make an informed decision.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
PipedriveSMB sales teams$14.90/user/mo4.6/5Visual pipeline management
HubSpotSMB to EnterpriseFree4.5/5Integrated marketing & sales
SalesforceEnterprise$25/user/mo4.4/5Advanced customization
CloseStartups & inside sales$49/user/mo4.5/5Built-in calling & SMS
FreshsalesSMB sales teams$15/user/mo4.3/5AI lead scoring
AttioStartups$29/user/mo4.4/5Flexible workflow design
FolkStartups$20/user/mo4.2/5Relationship intelligence
Monday CRMTeam collaborationCustom pricing4.1/5Visual work management
Zoho CRMSMB to EnterpriseCustom pricing4.2/5Extensive integrations
CopperGoogle Workspace usersCustom pricing4.3/5Gmail integration

Scroll horizontally to see all columns

Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Pipedrive

Top Pick

Best For: Small to mid-market sales teams that want simplicity without sacrificing power

Pipedrive consistently ranks as the top choice for sales teams seeking an intuitive, sales-focused CRM that doesn't require extensive IT support to implement. Built by salespeople for salespeople, Pipedrive prioritizes visual pipeline management and deal tracking over complex administrative overhead. At just $14.90 per user per month, it delivers enterprise-level functionality at a price point that works for growing teams. The platform handles the core requirements sales leaders demand: real-time visibility into the pipeline, automated workflows, and mobile access for reps in the field.

Pricing: $14.90/user/mo (billed annually) with a 14-day free trial available. No per-contact limits or hidden fees.

Key Features

  • Visual sales pipeline with drag-and-drop deal management
  • Activity tracking and automated reminders to keep deals moving
  • Built-in reporting and forecasting tools for pipeline visibility
  • Mobile app with full CRM access for remote and field sales
  • Email integration with automatic activity logging

Pros

  • +Fastest onboarding time in the category—most teams go live within days, not weeks
  • +Transparent pricing with no surprises; you know exactly what you'll pay per rep
  • +Strong mobile app that makes Pipedrive genuinely usable outside the office, not just a mobile wrapper
  • +Exceptional customer support with 24/7 availability and responsive help documentation

Cons

  • -Advanced customization is more limited compared to Salesforce; if you need complex workflows, you'll hit the ceiling
  • -Integration marketplace is smaller than HubSpot's, so connecting niche tools may require workarounds
  • -Reporting feels functional rather than advanced; power users may outgrow the analytics capabilities

Verdict

Pipedrive is the best overall sales CRM for teams under 50 reps who value simplicity and speed-to-revenue. If your team's primary goal is moving deals through the pipeline efficiently without wrestling with complex configuration, Pipedrive delivers. It's the rare platform that balances user adoption (salespeople actually use it) with business results. Choose Pipedrive if you want a CRM that gets out of your way and lets reps focus on selling.

#2

HubSpot

Best For: SMB to enterprise teams, especially those using HubSpot for marketing or service functions

HubSpot operates differently than traditional CRMs—it's a complete platform bundling sales, marketing, customer service, and analytics under one roof. For sales teams already using HubSpot for marketing, the sales CRM layer adds powerful deal management, email sequences, and lead routing without switching between tools. The free tier is genuinely useful for small teams just starting out, while paid tiers ($45/mo minimum) unlock team management, advanced reporting, and automation at scale. HubSpot's strength lies in alignment between sales and marketing teams and its excellent built-in reporting capabilities.

Pricing: Free forever tier for basic CRM, paid plans start at $45/month for the Sales Starter tier (includes 3 users). Professional tier at $800/month and Enterprise at $3,200/month.

Key Features

  • Integrated email tracking with attachment and link tracking
  • Deal pipeline management with custom stages and deal properties
  • Automated workflows and follow-up sequences without third-party tools
  • Company and contact records with relationship hierarchy mapping
  • Advanced reporting and forecasting with customizable dashboards

Pros

  • +Free tier is genuinely powerful—you can run a full CRM for one person or small team with zero investment
  • +Seamless integration with HubSpot's marketing tools means sales and marketing data live in one place
  • +Exceptional reporting and analytics out of the box; no need to build complex dashboards yourself
  • +Largest app marketplace in the CRM space, so connecting your entire tech stack is straightforward

Cons

  • -Pricing jumps significantly once you move beyond the free tier, especially if you need more than 3 users
  • -User interface can feel cluttered to new users; there's a learning curve before teams become productive
  • -Paid tiers are expensive for early-stage startups; the free tier might be all you need, but you'll outgrow it quickly

Verdict

HubSpot is the best choice if your team needs alignment between sales and marketing or if you want one platform to manage the entire customer lifecycle. The free tier makes it risk-free to evaluate. However, if you're a sales-only team and don't need marketing features, Pipedrive or Close offer better value per user. Choose HubSpot if platform consolidation and marketing-sales alignment are strategic priorities.

#3

Close

Best For: Inside sales teams and startups that need integrated communication without tool-switching

Close takes a different approach than traditional CRMs by building communication tools directly into the platform. Instead of integrating calling and SMS as add-ons, Close includes unlimited calling, SMS messaging, and email natively. This matters for inside sales teams because reps never need to switch between tools to reach a prospect. At $49 per user per month, Close is priced for teams that need these communication features built-in rather than bolted on. The platform includes AI-powered follow-up suggestions and automatic activity capture to reduce manual data entry.

Pricing: $49/user/month with unlimited calling, SMS, and email included. Free trial available without credit card required.

Key Features

  • Unlimited calling and SMS directly from the CRM interface
  • Automatic call recording and transcription for coaching and compliance
  • AI-powered follow-up suggestions based on conversation context
  • Automatic activity logging from calls, emails, and SMS without manual entry
  • Mobile app with full CRM access including making calls from the app

Pros

  • +Communication built-in eliminates the need for separate dialing platforms; reps stay in one interface
  • +Call recording and transcription are included at the base price—this alone saves $200+/user/month if purchased separately
  • +Onboarding speed is competitive with Pipedrive; Close handles the heavy lifting for inside sales teams
  • +Strong for high-velocity sales teams; the platform is optimized for teams making 50+ calls per day

Cons

  • -Pricing is premium; at $49/user/month, Close costs 3x more than Pipedrive despite targeting similar-sized teams
  • -Reporting capabilities are more basic than HubSpot or Salesforce; analytics require additional setup
  • -Customization options are limited; if you need specific workflows, Close may not bend as much as competitors

Verdict

Close is the best sales CRM if your team relies on phone calls and SMS to close deals and you want those tools integrated natively. Inside sales teams, SDR squads, and appointment-setting shops benefit most from Close's communication focus. If your team uses email as the primary outreach channel or doesn't need built-in calling, the $49 price point isn't justified. Choose Close if communication tools integrated into your CRM are non-negotiable.

#4

Salesforce

Best For: Enterprise sales organizations with complex processes and the resources to implement properly

Salesforce remains the enterprise standard for large sales organizations managing complex deal cycles and extensive team structures. At $25 per user per month, Salesforce is positioned as an enterprise solution, though smaller teams can use it effectively. The platform's strength is in customization—you can build nearly any workflow, custom field structure, or reporting system your organization requires. However, this flexibility comes with complexity; Salesforce implementations typically require professional services or internal technical expertise. For teams that can invest in proper setup and training, Salesforce delivers unmatched scale and customization.

Pricing: $25/user/month (Essentials edition) billed annually. Professional edition starts at $75/user/month. No per-contact limits.

Key Features

  • Unlimited customization of fields, objects, and workflows through Salesforce configurations
  • Advanced forecasting and analytics with Einstein Analytics AI layer
  • Workflow automation and approval chains for complex processes
  • Mobile app and Lightning Experience interface for modern UI
  • Extensive ecosystem with 5,000+ third-party apps and integrations

Pros

  • +Virtually unlimited customization means Salesforce can adapt to any sales process, no matter how complex
  • +Massive ecosystem ensures you'll find integrations for any tool your organization uses
  • +Strong security and compliance features; Salesforce meets enterprise data residency and regulatory requirements
  • +Proven track record at scale; thousands of enterprises rely on Salesforce for mission-critical sales operations

Cons

  • -Implementation is complex and typically requires external consultants or dedicated internal technical resources
  • -Learning curve is steep; average user adoption takes months, not weeks
  • -Pricing is enterprise-grade; for small teams, the per-user cost becomes prohibitive quickly
  • -Feature bloat can overwhelm teams; Salesforce includes features most mid-market teams will never use

Verdict

Salesforce is the best sales CRM for enterprise organizations with 100+ sales reps and complex processes that justify implementation investment. If your team is under 50 reps or you need a CRM up and running within weeks, Salesforce's overhead outweighs its benefits. Choose Salesforce only if your sales processes are complex enough to require deep customization and you have the technical resources (or budget) to implement properly.

#5

Freshsales

Best For: High-velocity sales teams and SMBs seeking affordable AI-powered lead management

Freshsales targets high-velocity sales teams with an AI-powered CRM that emphasizes efficiency and conversion. Starting at just $15 per user per month, Freshsales undercuts most competitors on price while including meaningful AI features like lead scoring and next-best-action recommendations. The platform includes built-in calling and SMS like Close, but at a significantly lower price point. Freshsales also offers a free tier, making it accessible for teams evaluating CRM options. For small and mid-market sales teams prioritizing automation and affordability, Freshsales delivers solid value.

Pricing: Free tier available. Paid plans start at $15/user/month (Growth plan) with built-in calling. Pro plan at $39/user/month. No hidden per-contact fees.

Key Features

  • AI-powered lead scoring and lead prioritization
  • Built-in phone calling and SMS directly from the CRM
  • Automatic activity logging and sales sequence automation
  • Contact and company record management with enrichment
  • Mobile app with full functionality for remote teams

Pros

  • +Most affordable CRM with built-in calling at $15/user/month; Freshsales underprices competitors significantly
  • +AI lead scoring is useful out of the box; you don't need data science expertise to benefit from it
  • +Free tier is genuinely useful for early-stage teams evaluating options
  • +Freshworks' broader ecosystem means integrations with service and support tools if you grow into those needs

Cons

  • -User interface is less polished than Pipedrive or Close; it feels more functional than intuitive
  • -Reporting capabilities are basic; you'll need to export data for advanced analysis
  • -Customization is limited; if you need specific workflows or fields, you'll be constrained
  • -Mobile app is functional but lacks the refinement of competitors' mobile experiences

Verdict

Freshsales is the best choice if your primary criteria is affordable AI-powered CRM with calling included. The $15/user/month pricing is hard to beat, especially for teams in high-volume sales environments. However, if your team values polish, UX refinement, and deep customization, Pipedrive or Close offer better experiences despite higher prices. Choose Freshsales if budget is the primary constraint and you need AI lead scoring out of the box.

#6

Attio

Best For: Startups and smaller teams seeking flexibility and modern design without enterprise complexity

Attio represents a newer generation of CRM designed for teams that want flexibility without complexity. Instead of forcing your process into the CRM's structure, Attio adapts to how your team works. The platform emphasizes relationship context and data quality, treating your CRM as a source of truth rather than a data entry system. Starting at $29 per user per month with a free tier available, Attio appeals to startups and smaller teams that want modern design paired with customization options. The platform's strength is in relationship intelligence and giving teams visibility into deal status without constant manual updates.

Pricing: Free tier available for up to 2 users. Paid plans start at $29/user/month (Professional). No per-contact limits or hidden fees.

Key Features

  • Flexible data model allowing custom record types and fields without complex configuration
  • Relationship intelligence showing interactions across email, LinkedIn, and other channels
  • Automatic activity logging from email and calendar integrations
  • Team collaboration features with built-in commenting and context sharing
  • Modern interface built for 2024 with intuitive navigation

Pros

  • +Modern UI is immediately intuitive; most teams become productive within hours, not days
  • +Flexible data structure means you can customize Attio to your process without hiring consultants
  • +Free tier is actually useful for 1-2 person teams or teams evaluating CRM solutions
  • +Relationship intelligence aggregates data from multiple sources, reducing manual entry

Cons

  • -Smaller company means fewer integrations compared to Pipedrive or HubSpot
  • -Reporting capabilities are developing but less mature than established competitors
  • -Community and third-party resources are smaller; you'll have fewer workarounds for edge cases
  • -Pricing starts higher than Pipedrive or Freshsales, which may be steep for very early-stage teams

Verdict

Attio is the best choice if your team values modern design, flexibility, and relationship intelligence over extensive integrations. If you're building a process-first CRM and don't want to compromise on UX, Attio delivers. However, if your team needs extensive third-party integrations or proven enterprise stability, Pipedrive or HubSpot remain safer choices. Choose Attio if you want a CRM that adapts to your workflow rather than forcing you into a rigid structure.

Frequently Asked Questions about best sales crm for sales teams

Per-user pricing (common with Pipedrive, HubSpot, and Salesforce) charges you for each team member who needs CRM access. This model scales with your team size and incentivizes adding users since each additional rep adds proportional cost. Flat-rate pricing (less common in sales CRMs) charges one price regardless of team size, which can be better value for growing teams but may include user seat limits. Most modern sales CRMs use per-user pricing because it aligns cost with usage and team growth. When evaluating pricing, calculate total cost of ownership: a $15/user tool with 10 reps ($150/month) may actually cost less than a $45/month flat-rate CRM that limits you to 3 users. Factor in implementation, training, and integration costs beyond the base CRM price, as these often exceed the software subscription itself.

CRMs built specifically for sales (Pipedrive, Close, Freshsales) include sales-specific workflows, pipeline management, and deal tracking that general work platforms don't prioritize. Monday.com is excellent for project management and internal team coordination but lacks deal-focused features that sales teams rely on. Sales CRMs understand deal stages, pipeline forecasting, activity tracking tied to specific prospects, and sales metrics that are core to revenue operations. If your team's primary job is closing deals, choose a sales CRM. General platforms can supplement your sales CRM for internal project management or cross-functional collaboration, but shouldn't replace a purpose-built sales tool. The distinction matters most when your team's success is measured by pipeline conversion and deal velocity—that's when sales-specific features provide value general platforms can't.

CRM adoption failure is one of the highest causes of wasted software spend—teams don't use platforms they find confusing. Ease of use directly impacts whether your sales reps will actually log activities, update deal stages, and use the system to improve their performance. Tools like Pipedrive and Attio prioritize intuitive design specifically because sales teams often resist data entry, so UX polish reduces friction. Salesforce is powerful but notoriously complex; implementations often fail because reps don't adopt it. When evaluating CRMs, test the actual interface with your team before committing. Ask these questions: Can a new rep update a deal stage in 10 seconds without instructions? Is finding a contact intuitive? Does the mobile app feel functional or like an afterthought? If adoption depends on extensive training rather than intuitive design, budget for change management and ongoing support. Generally, CRMs that feel clean and fast win adoption battles, which directly translates to better pipeline visibility and higher close rates.

CRM lock-in happens when you've invested months customizing the platform, trained your team, and integrated multiple tools, making switching prohibitively expensive. To avoid this, start with a CRM that offers a free or low-risk trial period—most reputable platforms offer 14-30 day free trials without credit card requirements. Implement gradually rather than doing a big-bang deployment; use the CRM with 2-3 reps for a month before rolling out company-wide. Test your critical workflows: Can you capture the leads your team gets? Does the interface match how your team actually works? Can you generate the reports your leadership needs? Before paying for advanced implementation or bringing in consultants, validate that the base platform fits. Also check data export policies; a CRM that lets you export your data easily (usually to CSV) is lower risk than one with proprietary lock-in. Finally, avoid heavy customization in the first 90 days—use what the platform offers natively before bending it to your exact process, because customization accumulates cost and switching friction.

Conclusion

The best sales CRM for your team depends on three factors: your team size, your budget, and whether you need specialized features like built-in calling or AI-powered lead scoring. For most SMB sales teams under 20 reps, Pipedrive remains the best balance of affordability, ease of use, and sales-specific features. It's the CRM you can implement in a week and have working effectively by month two, with transparent pricing and genuinely useful mobile access for field reps. If your team is highly dependent on phone calls and SMS outreach, Close includes those tools natively and is worth the premium pricing. For teams already invested in HubSpot's marketing ecosystem or needing platform consolidation, HubSpot's CRM layer delivers value especially with its free tier for testing.

Enter implementation with clear success metrics: adoption rate (what percentage of your team actually logs activities daily), pipeline update frequency (how often deal stages are updated), and forecast accuracy (does your CRM pipeline match actual revenue results). The best CRM is the one your team will actually use, so prioritize ease of use and fit with your existing workflow over feature checklists. If you're early-stage and uncertain which direction you'll grow, start with a tool offering a robust free tier (HubSpot or Attio) to validate requirements before committing to per-user costs across your growing team. Remember that CRM implementation is about behavior change first, software second—the platform is only as good as the habits your team develops around using it.

As you scale, you may want implementation support to help with data migration, training, and integration work. Companies like RevAlign.io specialize in helping teams select, implement, and optimize CRMs for maximum adoption and pipeline performance. Whether you choose Pipedrive for simplicity, HubSpot for consolidation, or Salesforce for enterprise complexity, the CRM is a tool that enables your sales process—it won't fix a broken process or replace disciplined sales execution. Focus on picking the right tool for your current stage, implement it thoroughly with your team, and revisit the decision annually as your organization evolves.

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