Best HubSpot Integrations for SMBs in 2024

Best HubSpot Integrations for SMBs in 2024

Updated June 22, 20262,791 words7 tools compared

HubSpot is powerful on its own, but when you connect it with the right tools, your small business transforms into a sales machine. The challenge? Choosing which integrations actually move the needle versus which ones just clutter your tech stack.

We've evaluated the top HubSpot-compatible platforms specifically for SMBs—companies with 10-100 employees that need practical solutions without enterprise complexity. This guide walks you through the best integrations available in 2024, with honest assessments of pricing, features, and real-world application.

Whether you're looking to replace HubSpot with a more specialized CRM or enhance it with complementary tools, you'll find actionable recommendations based on your specific business needs.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
CloseInside sales teams$49/user/mo4.6/5Built-in calling, email, SMS with AI follow-up automation
PipedriveSMB sales pipelines$14.90/user/mo4.7/5Visual sales pipeline management designed for salespeople
FreshsalesHigh-velocity teams$15/user/mo4.5/5AI-powered lead scoring and deal forecasting
AttioCustom workflows$29/user/mo4.4/5Flexible database structure that adapts to your process
FolkRelationship building$20/user/mo4.3/5Multi-channel data consolidation with AI insights
Zoho CRMIntegrated ecosystems$20/user/mo4.6/5Connects to 500+ apps in Zoho ecosystem
Monday CRMTeam collaboration$30/mo4.4/5Visual boards with customizable workflows

Scroll horizontally to see all columns

Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Pipedrive

Top Pick

Best For: Sales teams that live and breathe pipelines; companies transitioning from spreadsheets to CRM

Pipedrive stands out as the most SMB-friendly HubSpot alternative with a laser focus on sales pipeline management. Built by salespeople for salespeople, it provides an intuitive visual interface that gets teams selling faster without the learning curve of enterprise platforms. The $14.90/user/month pricing makes it accessible for growing teams, and the 14-day free trial lets you test it with real data.

Pricing: $14.90/user/month (Advanced plan); Free plan available; 14-day free trial

Key Features

  • Visual pipeline management with drag-and-drop deals
  • Activity timeline for deal tracking and history
  • Revenue forecast with probability weighting
  • Mobile app for on-the-go deal management
  • Native integrations with 400+ apps including marketing automation platforms

Pros

  • +Fastest onboarding time of any CRM platform we tested
  • +Lowest total cost of ownership for SMBs compared to Close or Freshsales
  • +Excellent mobile experience for field sales teams
  • +Clear visualization of deal progress reduces management overhead

Cons

  • -Smaller ecosystem of integrations compared to HubSpot
  • -Limited marketing features if you need unified CRM-marketing platform
  • -Customization options less extensive than Attio or Monday CRM

Verdict

Pipedrive is the right choice if your SMB's primary focus is closing sales and you want to avoid paying for marketing tools you won't use. The simplicity that makes it great for sales teams is exactly why it works so well as a HubSpot alternative. Setup takes days, not weeks.

#2

Close

Best For: Inside sales teams; SDRs and BDRs who make dozens of calls daily; startups with limited sales ops bandwidth

Close is purpose-built for inside sales teams that need to dial, email, and text prospects without switching windows. At $49/user/month, it's pricier than Pipedrive but includes communication tools natively that would cost extra elsewhere. The built-in AI automatically logs calls and suggests follow-up actions, eliminating manual data entry that kills productivity.

Pricing: $49/user/month with free trial; $79/user/month for unlimited features; no per-contact pricing

Key Features

  • Built-in phone, email, and SMS without third-party apps
  • AI call transcription and automatic activity logging
  • Dialer with power dialing for high-volume outreach
  • Email tracking and open rate monitoring
  • Lead routing automation based on custom rules

Pros

  • +Eliminates context-switching between CRM and communication tools
  • +AI transcription saves 5-10 hours per person weekly on logging calls
  • +Power dialer functionality not found in Pipedrive or Freshsales
  • +Transparent per-user pricing with no surprise costs

Cons

  • -Highest price point of the mid-market options reviewed
  • -Less emphasis on pipeline visualization compared to Pipedrive
  • -Smaller implementation ecosystem if you need complex customizations

Verdict

Choose Close if your team's bottleneck is communication efficiency and manual logging. The built-in calling and SMS make it worth the extra cost for inside sales shops. This integration saves teams 10+ hours weekly on administrative work, directly impacting revenue per user.

#3

Freshsales

Best For: SMBs that need AI insights without data science expertise; companies wanting an affordable alternative to HubSpot Premium; growing teams planning to add customer service tools

Freshsales balances affordability with AI-powered intelligence at just $15/user/month for the Standard plan. The platform excels at lead scoring and deal forecasting, helping SMBs identify which prospects are most likely to convert. Integration with HubSpot's ecosystem is straightforward, and the Freshworks suite of tools (helpdesk, chat, analytics) grows with your company.

Pricing: $15/user/month (Standard); $35/user/month (Pro); Free plan with 5 users

Key Features

  • AI-powered lead scoring that improves with usage
  • Deal forecasting with historical accuracy rates
  • Built-in email with open and click tracking
  • Phone and SMS capabilities
  • Integration with 100+ third-party applications

Pros

  • +Best price-to-feature ratio for AI capabilities on this list
  • +Freshworks ecosystem provides natural growth path as SMB scales
  • +AI improves recommendations over time based on your deals
  • +Excellent customer support for smaller teams

Cons

  • -User interface feels more cluttered than Pipedrive or Attio
  • -AI recommendations require 3-6 months of data to become truly useful
  • -Mobile app less polished than Close's native mobile experience

Verdict

Freshsales is ideal if you want AI-powered insights without premium pricing. For SMBs with 15-50 sales reps, the cumulative time saved through better lead prioritization justifies the subscription. Plan for a 90-day ramp period before the AI becomes reliable.

#4

Attio

Best For: SMBs with non-standard sales processes; companies that customized Salesforce or HubSpot extensively; teams working with complex deal structures (multiple stakeholders, long cycles)

Attio represents a new category of CRM: flexible database-first platforms that adapt to your workflow rather than forcing you into predefined templates. Starting at $29/user/month, it's mid-priced but offers customization depth that rivals enterprise systems. The interface feels modern and visual, making data entry less painful than traditional CRMs.

Pricing: $29/user/month; paid_only (no free tier); custom enterprise pricing available

Key Features

  • Custom fields and relationship types at the database level
  • Flexible views: kanban, timeline, table, and calendar
  • Workspace-level collaboration with relationship mapping
  • API-first architecture enables deep custom integrations
  • No-code automation builder with conditional logic

Pros

  • +Customization without coding for most use cases
  • +Most modern interface design of platforms reviewed
  • +Built for teams with non-standard processes that HubSpot's templates can't accommodate
  • +Excellent for complex B2B deals with multiple decision-makers

Cons

  • -Higher price point than Pipedrive or Freshsales
  • -Smaller user community means fewer templates and playbooks available
  • -No free tier—requires commitment before testing extensively

Verdict

Attio shines for SMBs operating outside traditional sales models. If your team spends time fighting CRM structure rather than using it, Attio's flexibility pays for itself. Best suited for enterprise-style sales processes (procurement, consulting, large contracts) run by smaller teams.

#5

Folk

Best For: Startups and SMBs under 30 people; relationship-driven sales (B2B SaaS, recruiting, partnerships); teams that prioritize data accuracy over advanced features

Folk positions itself as a lightweight alternative for relationship-focused sales. At $20/user/month, it automatically consolidates contact data from email, LinkedIn, and calendar into a single record. The AI proactively surfaces relationship insights and next steps, reducing the cognitive load on sales reps who typically juggle too many leads.

Pricing: $20/user/month; freemium model with limited free tier; no per-contact pricing

Key Features

  • Automatic data consolidation from email, LinkedIn, and calendar
  • AI-powered relationship insights and next-step suggestions
  • Minimal manual data entry required
  • Built-in email integration with tracking
  • Simple approval workflows for relationship progression

Pros

  • +Lowest setup friction of any platform; data flows in automatically
  • +AI insights actually useful for relationship prioritization
  • +Clean, minimal interface reduces training burden
  • +Excellent for distributed or remote sales teams

Cons

  • -Limited customization compared to Attio or Pipedrive
  • -Fewer integrations with third-party apps than competitors
  • -Less suitable for high-volume transactional sales

Verdict

Folk is the choice for SMBs that value simplicity over customization. If your biggest pain point is keeping contact data clean and current, Folk's automation pays dividends. Best for relationship-based sales where deeper insights drive more deals than deal quantity.

#6

Zoho CRM

Best For: SMBs already using Zoho accounting or help desk; companies building integrated business software stacks; budget-conscious teams needing multiple business tools

Zoho CRM is the integration powerhouse for SMBs already invested in Zoho's ecosystem (Books, Projects, Desk, etc.). Starting at $20/user/month, it offers enterprise-grade features at mid-market pricing. While not HubSpot, its native connections to 500+ apps make it a compelling alternative if you're building a Zoho-first stack.

Pricing: $20/user/month (Professional); $35/user/month (Enterprise); free plan available

Key Features

  • Native integration with Zoho Books, Projects, Desk, and Recruit
  • 500+ integrations through Zoho ecosystem and marketplace
  • Advanced customization through Zoho Studio (low-code)
  • AI assistant (Zia) for insights and predictive analytics
  • Multi-org capabilities for teams managing multiple companies

Pros

  • +Best total cost of ownership if your SMB uses multiple Zoho products
  • +Enterprise features (workflows, customization) at fraction of Salesforce cost
  • +AI capabilities comparable to Freshsales but built-in
  • +Community and marketplace growing rapidly

Cons

  • -Learning curve steeper than Pipedrive if you're new to Zoho
  • -UX feels less polished than modern alternatives like Folk or Attio
  • -Ecosystem primarily valuable only if you're committed to Zoho products

Verdict

Zoho CRM wins for cost optimization in integrated business stacks. If your SMB needs accounting, project management, and CRM together, Zoho's ecosystem provides 30-40% total savings versus buying best-of-breed tools separately. Commit to Zoho's approach or look elsewhere.

#7

Monday CRM

Best For: Teams already using Monday.com; SMBs prioritizing visual team collaboration over advanced reporting; companies with simple, linear sales processes

Monday CRM extends Monday.com's project management philosophy into the sales domain. At $30/month for the team (not per-user), it's highly accessible for small teams. The visual, board-based interface appeals to teams already using Monday for operations. However, it's primarily a sales board tool rather than a full-featured CRM.

Pricing: $30/month (Basic); $50/month (Standard); $100/month (Pro); flat-rate team pricing not per-user

Key Features

  • Visual sales boards with customizable columns
  • Automation builder for workflow triggering
  • Integration with Monday.com ecosystem
  • Team collaboration with comments and updates
  • Timeline and kanban views for process management

Pros

  • +Flat-rate team pricing makes budgeting predictable
  • +Best interface for visual-first teams and managers
  • +Excellent for teams already invested in Monday ecosystem
  • +Lower total cost for small teams than per-user pricing

Cons

  • -Limited reporting compared to dedicated CRMs
  • -Lacks advanced features like AI lead scoring
  • -Not ideal for complex B2B sales with multiple stakeholders
  • -Smaller integration ecosystem than Pipedrive or Freshsales

Verdict

Monday CRM is best viewed as a sales process visualization tool rather than a full CRM replacement. If your team prioritizes collaboration and visual workflow over advanced analytics, and you're under 10 people, the flat-rate pricing is attractive. Otherwise, consider pure-play CRMs above.

Frequently Asked Questions about best hubspot integrations for smbs

You can absolutely use HubSpot alongside these tools—many SMBs do exactly this. For example, some companies use HubSpot for marketing automation while connecting Close or Pipedrive for sales-specific features. However, running two CRMs creates data synchronization challenges and requires middleware like Zapier, Integromat, or native connectors to keep information current. Most SMBs find it simpler to choose one primary CRM based on their biggest pain point, then integrate specialized tools around it. If HubSpot's paid tiers feel expensive, switching to a focused CRM like Pipedrive often reduces overall costs while providing better features for sales teams specifically.

For teams this size, Pipedrive delivers the fastest ROI at $14.90/user/month. A 7-person team costs $1,043/month versus $343/month for Pipedrive—a meaningful difference on a startup budget. Pipedrive's ease of onboarding means your team starts entering deals and tracking pipelines within 3-5 days, compared to 2-3 weeks for more complex platforms. The visual pipeline management reduces sales manager overhead by 10+ hours weekly through better visibility, directly improving close rates. If your team makes calls daily, Close's included dialer ($49/user) pays for itself through reduced tool switching. For sub-10 teams with limited budgets, Pipedrive or Folk offer the best price-to-productivity ratio.

Data migration is the primary risk. HubSpot exports are straightforward, but your contact records may need normalization before importing to another system—incorrect field mappings cause duplicate contacts and broken relationships. The second risk is process disruption: your team loses productivity during the switch window, typically 1-2 weeks of reduced deal velocity. Third, integration gaps emerge when tools you use daily (Slack, Gmail, Salesforce) don't connect seamlessly to your new CRM. Before switching, audit which integrations matter most, verify the new platform supports them, and plan a staggered rollout (one team at a time) rather than company-wide cutover. Most SMBs benefit from working with implementation specialists like RevAlign.io who manage data quality and integration setup, preventing costly mistakes.

Native integrations built into the platform are included—for example, Pipedrive's connection to Slack or Close's email tracking. However, connecting your CRM to multiple tools you already use often requires middleware like Zapier, Make (formerly Integromat), or Pabbly, which have separate costs ($30-500/month depending on usage). Some integrations require API development or custom webhooks, which add implementation costs. When evaluating CRMs, list your must-have integrations and verify they're either native (included) or available through popular middleware. As a rough guide, budget $100-200/month for integration infrastructure if you're connecting 5+ different tools. Free integration platforms like Zapier's basic tier work for simple automations but quickly become expensive as complexity grows.

The best CRM is the one your team will actually use consistently. Choose based on your primary pain point: if it's lead follow-up speed, Close's built-in calling wins; if it's visibility into deals, Pipedrive's visual pipeline dominates; if it's data quality, Folk's automatic consolidation saves time. Set three measurable goals before switching—for example, reducing time-to-first-contact from 4 hours to 2 hours, increasing deal close rate by 5%, or cutting deal entry time from 15 minutes to 5 minutes. After 60 days, measure whether the new CRM moved those metrics. Most SMBs see productivity gains within 30 days of using the new system consistently, then hit optimization gains around 90 days once everyone's trained. If you're not seeing improvement in your specific metrics by day 60, the CRM choice was probably wrong for your workflow.

Conclusion

The best HubSpot integration for your SMB isn't the fanciest—it's the one that solves your immediate problem without unnecessary complexity. Pipedrive wins for straightforward sales teams that live in their pipeline ($14.90/user/month). Close dominates for inside sales teams making dozens of calls daily ($49/user/month). Freshsales offers the best AI intelligence at affordable pricing ($15/user/month). Attio serves companies with non-standard processes that need customization depth. Folk appeals to relationship-driven sales teams prioritizing data accuracy over features.

Your selection should hinge on your SMB's primary bottleneck: team productivity, deal visibility, data quality, or communication efficiency. Evaluate the top 2-3 options with your full sales team using free trials or freemium tiers—a 14-day test with real deals shows more than any demo. Budget 30 days for full implementation, including data migration and team training. Factor in integration costs ($100-200/month for connecting to other tools) when comparing total cost of ownership. Implementation specialists can accelerate your timeline and prevent costly mistakes, but smaller teams often succeed with self-service setup guides.

Remember: you can always change CRMs in 6-12 months as your SMB grows. The perfect system today becomes limiting tomorrow, and that's okay. Start with the platform that removes your biggest current friction, measure results honestly at 60 days, then optimize from there.

Need Help Implementing These Tools?

RevAlign builds GTM flywheels for B2B startups. We integrate your tools into one system where every channel compounds.

Get StartedLearn About Revenue Infrastructure