Best HubSpot Integrations for Sales Teams

Best HubSpot Integrations for Sales Teams

Updated June 20, 20262,784 words5 tools compared

HubSpot is a powerful platform, but it doesn't exist in a vacuum. Your sales team needs a CRM ecosystem that connects with the tools you already use—from calling software to email clients to workflow automation platforms. The right HubSpot integrations can multiply your productivity, reduce manual data entry, and help your team close deals faster.

In this guide, we'll walk you through the best HubSpot integrations specifically designed for sales teams. Whether you're looking to enhance HubSpot's native capabilities or completely replace it with a better-suited alternative, we'll help you understand what's available, how much it costs, and which option works best for your team size and sales process. We've reviewed over 10 solutions used by thousands of B2B sales teams to bring you the most relevant, practical recommendations.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
CloseInside sales teams with high call volume$49/user/mo4.7/5Built-in calling, email, and SMS in one platform
PipedriveSMBs seeking visual sales pipeline management$14.90/user/mo4.6/5Intuitive drag-and-drop pipeline visualization
FreshsalesHigh-velocity teams needing AI assistance$15/user/mo4.5/5AI-powered lead scoring and deal recommendations
AttioTeams wanting customizable, modern CRM$29/user/mo4.4/5Flexible database structure adapts to any workflow
FolkStartups focused on relationship intelligence$20/user/mo4.3/5Automatic multi-channel data aggregation
SalesforceEnterprise teams with complex processes$25/user/mo4.8/5Comprehensive customization and AI agent capabilities
HubSpotAll-in-one platform seekers$45/mo4.7/5Integrated marketing, sales, and service hub

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Close

Top Pick

Best For: Inside sales teams, startups with high call volume, customer success teams

Close is purpose-built for inside sales teams that live on the phone. Unlike HubSpot, which treats calling as an add-on, Close integrates calling, email, SMS, and CRM into a single unified workspace. Your team won't need to switch between applications—everything happens in one place. For startups running lean sales operations, this consolidated approach dramatically reduces friction and speeds up deal velocity.

Pricing: $49/user/month with a free trial available. No additional fees for core features like calling, email, and SMS.

Key Features

  • Built-in VoIP calling with call recording and transcription
  • Native email and SMS messaging
  • AI-powered follow-up automation
  • Call coaching and performance analytics
  • Mobile app with full functionality

Pros

  • +Calling functionality is truly integrated, not bolted on—your team stays in one interface while making calls, taking notes, and logging activities
  • +Significantly cheaper per user than HubSpot ($49 vs $45 for a single user, but Close includes calling; HubSpot charges extra for phone features)
  • +AI automatically generates follow-up tasks based on call content, reducing administrative burden

Cons

  • -Fewer third-party integrations compared to HubSpot's extensive marketplace
  • -Limited reporting and customization compared to enterprise platforms like Salesforce
  • -Less robust for complex sales operations with multiple departments

Verdict

Close is the best choice for early-stage sales teams that prioritize speed and simplicity. If your team makes 20+ calls per day, Close's integrated approach will save significant time compared to juggling multiple tools. The transparent pricing and built-in calling make it ideal for startups bootstrapping their sales infrastructure.

#2

Pipedrive

Best For: Small to medium sales teams, teams transitioning to CRM, deal-focused sales organizations

Pipedrive earned its reputation by actually listening to how salespeople work. The platform centers on your sales pipeline, making it incredibly visual and intuitive. For teams transitioning from spreadsheets or Gmail to a proper CRM, Pipedrive's simplicity is refreshing. At $14.90 per user per month, it's one of the most affordable options on the market while still delivering genuine functionality that sales teams actually use daily.

Pricing: $14.90/user/month (Essential plan) scaling to $49/user/month (Advanced plan). Includes 14-day free trial with no credit card required.

Key Features

  • Drag-and-drop pipeline management with customizable stages
  • Activity scheduling and automation
  • Email integration and tracking
  • Sales forecasting based on pipeline data
  • Mobile app with offline access

Pros

  • +Most affordable full-featured CRM at the Essential tier—perfect for bootstrapped startups testing CRM fit before investing heavily
  • +Pipeline visualization is genuinely intuitive; new users get productive within hours, not weeks
  • +Strong API and integration ecosystem with 400+ third-party tools including Zapier for workflow automation
  • +Exceptional customer support with dedicated onboarding for paid plans

Cons

  • -Reporting features are more basic than HubSpot or Salesforce—custom reports require jumping between screens
  • -Marketing automation and lead scoring are less sophisticated compared to HubSpot
  • -Limited customization of the core pipeline interface (it's great out-of-the-box, but less flexible if you need major changes)

Verdict

Pipedrive is the best HubSpot alternative for teams that want simplicity without sacrificing functionality. If your sales process is straightforward and your team is small (under 15 people), Pipedrive will likely outperform HubSpot by staying out of your way. The price-to-value ratio is exceptional, especially on the Essential plan.

#3

Freshsales

Best For: High-velocity sales teams, inbound-heavy organizations, teams needing lead scoring

Freshsales brings AI-powered intelligence to sales processes without the complexity of enterprise platforms. The platform automatically scores leads based on engagement patterns, suggests next best actions, and helps your team prioritize high-value opportunities. Starting at just $15 per user per month, Freshsales delivers enterprise-grade AI features at SMB pricing. For teams drowning in inbound leads, Freshsales' AI triage can be genuinely transformative.

Pricing: $15/user/month (Starter) to $79/user/month (Enterprise). Free tier available for teams under 3 users.

Key Features

  • AI-powered lead scoring with automatic prediction models
  • Next best action recommendations based on deal status
  • Conversation intelligence (call and email recording analysis)
  • Sales forecasting with accuracy scores
  • Built-in phone and email with logging

Pros

  • +Lead scoring is genuinely useful out-of-the-box—no data science team required to configure it
  • +Conversation intelligence transcribes and analyzes calls automatically, creating searchable records without manual effort
  • +Excellent mobile app that lets sales reps work fully from the field
  • +Strong Salesforce integration makes migration from Salesforce much smoother than competing platforms

Cons

  • -AI recommendations can be generic if you don't have clean historical data—accuracy improves over time but initial results may be uneven
  • -Interface feels more corporate/traditional than modern CRMs like Attio or Folk
  • -Less flexibility for non-linear sales processes—works best for traditional deal-stage pipelines

Verdict

Freshsales is the best choice for teams that receive high lead volume and need AI to help with prioritization. If your team struggles with lead scoring and next-step planning, Freshsales' AI will immediately improve efficiency. The conversation intelligence feature alone justifies the cost for call-heavy teams.

#4

Attio

Best For: Startups wanting customization without enterprise complexity, teams with non-traditional sales processes, design-forward companies

Attio represents the modern evolution of CRM design—powerful like Salesforce, but flexible and intuitive like Notion. Rather than forcing your process into predefined sales stages, Attio lets you define exactly how your sales operation works. The interface feels collaborative rather than process-heavy. For startups tired of CRMs that feel stuck in 2010, Attio brings genuinely contemporary design to customer relationship management.

Pricing: Free (for teams under 2 people), $29/user/month (Standard) to $99/user/month (Advanced). No long-term contracts required.

Key Features

  • Flexible database structure with custom object types
  • Workspace-based collaboration features
  • Customizable views (list, kanban, table, calendar, timeline)
  • Workflow automation builder with conditional logic
  • Advanced permission structures for team controls

Pros

  • +Interface is genuinely modern and feels more like Airtable than legacy CRM software—team adoption is typically faster
  • +Flexibility means you can customize processes as they evolve without hitting software limitations
  • +Workspace model encourages cross-functional collaboration between sales, marketing, and customer success
  • +Data portability and no vendor lock-in philosophy is rare among CRM vendors

Cons

  • -Setup and configuration requires more initial effort—customizability comes at the cost of out-of-the-box simplicity
  • -AI features are less developed compared to Freshsales or newer Salesforce tools
  • -Smaller ecosystem of third-party integrations compared to mature platforms

Verdict

Attio is the best choice for startups that need a CRM that won't constrain them as they grow. If your sales process is still evolving and you need flexibility to change structures without ripping and replacing software, Attio wins. The modern interface also means you'll have less team resistance to adoption compared to traditional CRM software.

#5

Folk

Best For: Early-stage B2B sales teams, relationship-focused selling, teams wanting automatic data enrichment

Folk takes a relationship intelligence approach to CRM—automatically gathering information about prospects and customers from across the internet and your own systems. Rather than making your team manually input data, Folk does the busy work, enriching records with company intelligence, contact history, and interaction context. For early-stage teams that want a lightweight CRM without the data entry burden, Folk is genuinely novel.

Pricing: $20/user/month (Pro) to $49/user/month (Advanced). Free version available with limited features.

Key Features

  • Automatic data enrichment from 50+ sources
  • Multi-channel interaction tracking (email, calls, LinkedIn, Slack)
  • Relationship intelligence dashboard
  • AI-powered insights and deal recommendations
  • Collaborative workspace for account management

Pros

  • +Data enrichment happens automatically—your team never needs to manually enter company information or contact details
  • +Relationship intelligence pulls in LinkedIn activity, company news, and other context automatically
  • +Design is refreshingly modern with focus on user experience
  • +Great for account-based selling where you're managing relationships across multiple contacts at one company

Cons

  • -Reporting and analytics are less developed than mature CRM platforms
  • -Best for B2B sales; less applicable for transactional or B2C sales models
  • -Fewer workflow automation capabilities compared to Pipedrive or Freshsales
  • -Smaller user base means fewer case studies and templates available

Verdict

Folk is the best choice for relationship-focused B2B sales teams tired of manual data entry. If your team spends significant time enriching contact records or tracking relationship progress, Folk's automatic intelligence gathering will free up hours per week. The modern design and account-centric approach make it especially strong for PLG companies and sales teams managing multiple stakeholders per deal.

Frequently Asked Questions about best hubspot integrations for sales teams

HubSpot and Pipedrive serve different needs, even though both are popular with small teams. HubSpot is an all-in-one platform—you get CRM, email marketing, landing pages, and customer service tools in one system. This integration is powerful if you want marketing and sales aligned, but it can feel bloated if you only need CRM functionality. Pipedrive is CRM-focused and intentionally simpler, with a starting price of $14.90/user compared to HubSpot's $45/month for their base sales hub. For teams under 10 people that primarily need pipeline management, Pipedrive typically delivers more value per dollar and faster team adoption. HubSpot wins if you need marketing automation or want all tools in one platform. The decision comes down to whether you prioritize simplicity and cost (Pipedrive) or integration across functions (HubSpot).

Start with integrations that eliminate manual data entry and duplicate work. Email integration is essential—both Gmail and Outlook sync automatically, but ensure your team enables activity logging so every email is recorded without manual effort. Second, connect your calendar tool so HubSpot automatically logs meetings and sends calendar invites without duplicate entries. Third, integrate your communication tools: if your team uses Slack, enable HubSpot's Slack app to get deal alerts and activity notifications without switching apps. Fourth, set up Zapier to automate workflows between HubSpot and tools you use outside the native ecosystem—this might include your payment processor, support ticket system, or project management software. Finally, if you use a calendar or meeting scheduling tool like Calendly, connect it to automatically create contacts and log activities. These five integrations eliminate the friction that makes salespeople resent CRM adoption. They transform HubSpot from something your team resists to something that actually saves time daily.

Salesforce remains the default choice for enterprises primarily because of three strengths: customization depth (you can build almost anything), established IT infrastructure (most enterprises already have Salesforce), and ecosystem maturity (thousands of third-party apps and consulting partners). However, modern CRMs like Attio, Close, and even Pipedrive Advanced can handle many sales processes that previously required Salesforce, especially if your organization doesn't need deep marketing automation or service cloud features. The gap narrows further if you use Salesforce mainly for sales pipeline management—in that case, you're overpaying for features you don't use. For pure sales CRM needs, newer platforms often provide better UX and faster implementation. The practical answer: if you're an enterprise already invested in Salesforce, stay with it; if you're evaluating CRM for a mid-market company, seriously evaluate Attio or Freshsales before defaulting to Salesforce. The startup vendors are catching up faster than most enterprises realize.

Use this framework: if your sales process is primarily phone-based and you want everything in one interface without switching between calling software and CRM, choose Close. The integrated calling, email, and SMS justify the $49/user price point if you're making 20+ calls daily. If your team works more email-and-meeting heavy and you want the absolute simplest, most intuitive CRM at the lowest price, choose Pipedrive Essential at $14.90/user. If you need AI assistance to prioritize leads or want conversation intelligence to analyze calls and emails, choose Freshsales at $15/user. Secondary factors: Close has the smallest feature set but greatest focus; Pipedrive has the best visual pipeline management; Freshsales has the strongest AI. For most startups under $5M ARR, Pipedrive is the safe bet because it's affordable, easy to learn, and scales with you. Choose Close if calling is your primary sales method. Choose Freshsales if you have lead volume problems that need AI triage.

Folk and Attio are designed for teams that value simplicity and modern design over enterprise extensibility. Folk's strength is relationship intelligence and automatic data enrichment, not complex workflow automation—it's better for relationship-focused sales than transactional sales at scale. Attio is more customizable and can handle more complex processes, but it still prioritizes usability over enterprise features like advanced approval workflows or complex permission hierarchies. Neither platform has the reporting depth, customization limits, or third-party ecosystem of Salesforce or HubSpot Enterprise. For true enterprise needs—complex approval processes, multiple business units with different configurations, extensive custom fields and objects, or thousands of users—Salesforce or HubSpot Enterprise are safer choices. However, if your 'enterprise' just means larger team size but relatively standard sales processes, both Folk and Attio work fine. The determining factor isn't company size but process complexity. A 500-person company with a simple sales process might prefer Attio; a 50-person company with complex workflows might need Salesforce.

Conclusion

The best HubSpot integration or alternative depends on your specific sales process, team size, and budget. Close stands out for teams that live on the phone and want everything in one application. Pipedrive remains the most affordable and intuitive option for teams seeking traditional CRM functionality. Freshsales delivers AI-powered intelligence that helps with lead prioritization and deal management. Attio offers flexibility and modern design for startups that refuse to be constrained by legacy software. Folk brings relationship intelligence and automatic enrichment to teams tired of manual data entry.

When evaluating these platforms, move beyond feature checklists and consider how your team actually works. Which tool introduces the least friction? Which one will salespeople actually use without resistance? Which reduces time spent on administrative tasks versus selling? These qualitative factors matter more than checkbox features.

Implementing any new CRM is an opportunity to revisit your sales process itself. Whether you're enhancing HubSpot or switching platforms entirely, consider bringing in implementation support—firms like RevAlign.io specialize in CRM configuration and can accelerate your time-to-productivity significantly. The cost of implementation support is typically recovered through faster user adoption and reduced manual workarounds within the first 90 days.

Start with a free trial of your top 2-3 choices. Have your whole sales team use each for a day to see which one they naturally gravitate toward. That user preference is often more predictive of success than any feature matrix. Your CRM is only valuable if your team actually uses it.

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