Best HubSpot Apps for Sales Teams in 2024

Best HubSpot Apps for Sales Teams in 2024

Updated June 20, 20262,503 words5 tools compared

HubSpot has become a go-to platform for sales teams, but the standard features often leave teams wanting more specialized functionality. Whether you need advanced calling capabilities, better lead management, or smarter automation, the right HubSpot apps can dramatically improve your team's productivity and close rates.

In this guide, we've evaluated the best HubSpot apps and CRM alternatives that integrate seamlessly with your existing tech stack. We'll walk you through pricing, key features, and real-world use cases so you can make an informed decision for your sales team. From startups running lean operations to enterprises managing complex sales cycles, there's an option here for you.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
CloseInside sales teams$49/user/mo4.7/5Built-in calling, email, and SMS
PipedriveSMB sales teams$14.90/user/mo4.6/5Visual pipeline management
FreshsalesHigh-velocity sales$15/user/mo4.5/5AI-powered lead scoring
AttioCustom workflows$29/user/mo4.4/5Flexible database architecture
FolkRelationship-focused selling$20/user/mo4.3/5Multi-channel data integration
SalesforceEnterprise sales$25/user/mo4.8/5Complete ecosystem integration
HubSpotAll-in-one growth platform$45/mo4.6/5Marketing-sales alignment tools

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Close

Top Pick

Best For: Inside sales teams and startups with high call volumes

Close stands out as the best HubSpot app for sales teams that rely heavily on phone calls and real-time communication. Built specifically for inside sales teams, Close integrates calling, email, and SMS directly into your workflow, eliminating the need to switch between tools. The built-in AI for follow-up automation means your team can focus on high-value conversations rather than administrative tasks. For teams running fast-paced sales operations, Close reduces friction in daily activities.

Pricing: $49/user/month with a free trial available

Key Features

  • Built-in VoIP calling with unlimited minutes
  • Email and SMS integrated into CRM
  • AI-powered follow-up automation
  • Call recording and transcription
  • Real-time activity capture and logging

Pros

  • +No need to switch between apps for calls, emails, and texts—everything happens within Close
  • +AI automatically logs activities and suggests next steps, saving 5-10 hours per rep per week
  • +Call recording includes transcription, making it easy to review conversations and train new reps
  • +Straightforward pricing with no per-minute charges on calls, unlike some competitors

Cons

  • -Pricing is higher than basic CRM solutions if you have large teams
  • -The interface can feel crowded for teams that only need basic CRM functionality
  • -Limited third-party integrations compared to HubSpot's app marketplace

Verdict

Close is the best choice if your team makes 20+ calls per day per rep and needs to minimize context-switching. The built-in communication tools and AI automation directly translate to faster deal cycles. For startups doing high-volume outbound sales, the $49/user cost pays for itself quickly through improved productivity.

#2

Pipedrive

Best For: Small to mid-size sales teams prioritizing user adoption

Pipedrive has earned its reputation as the most user-friendly sales CRM on the market. Built by salespeople for salespeople, it emphasizes visual pipeline management that makes it instantly clear where deals stand. The interface is intuitive enough that new reps need minimal training, yet powerful enough to scale with growing teams. Its mobile app is particularly strong, allowing reps to manage deals from anywhere. For SMBs that prioritize adoption rates and ease of use, Pipedrive is hard to beat.

Pricing: $14.90/user/month (Basic plan) with a 14-day free trial

Key Features

  • Drag-and-drop pipeline visualization
  • Customizable deal stages and workflows
  • Mobile-first design with offline capability
  • Automated activity scheduling and reminders
  • Integration with email and calendar

Pros

  • +The visual pipeline is addictive and makes sales managers' lives easier—you immediately see bottlenecks and stalled deals
  • +At $14.90/user/month, it's one of the most affordable options, making it ideal for bootstrapped teams
  • +Mobile app allows field sales teams to work effectively without desktop access
  • +Minimal setup time means your team is productive within days, not weeks
  • +Strong user community with plenty of free templates and best practice guides

Cons

  • -Advanced reporting requires moving to higher pricing tiers ($39/user/month+)
  • -Marketing automation features are limited compared to HubSpot
  • -Less AI functionality compared to newer competitors like Folk or Freshsales

Verdict

Pipedrive excels for teams that value simplicity and fast implementation over advanced features. It's the obvious choice for SMBs with 5-25 person sales teams and a limited budget. The low price point combined with strong user adoption rates makes it a financially smart bet for companies that aren't ready for enterprise-level CRM complexity.

#3

Freshsales

Best For: High-velocity sales teams and growth-focused startups

Freshsales brings AI-powered intelligence to lead management without the complexity of enterprise CRMs. The platform uses machine learning to score leads, predict deal outcomes, and suggest the best times to reach prospects. Built specifically for high-velocity sales teams, it handles bulk operations and advanced workflows that can be cumbersome in traditional systems. With a free tier option, Freshsales is accessible to startups while scaling to support larger operations. The combination of affordability and AI capabilities makes it a strong middle-ground option.

Pricing: Free tier available; paid plans start at $15/user/month

Key Features

  • AI-powered lead scoring and deal prediction
  • Workflow automation with conditional logic
  • Built-in phone and email tools
  • Sales forecasting with AI insights
  • Advanced filtering and bulk operations

Pros

  • +Lead scoring AI works out-of-the-box and improves automatically as you log more deals
  • +Free tier is genuinely useful for very small teams, not just a time-limited trial
  • +Bulk actions and advanced filtering save time for teams managing hundreds of leads
  • +Built-in calling and email mean fewer third-party integrations needed
  • +Sales forecasting helps managers predict revenue more accurately

Cons

  • -The interface has a steep learning curve compared to Pipedrive—expect 2-3 weeks for full team adoption
  • -Advanced features like custom workflows require technical knowledge or admin setup
  • -Integration with existing email systems can be finicky, requiring additional configuration

Verdict

Freshsales is ideal for sales teams that prioritize lead quality and want AI assistance without paying enterprise-level CRM prices. If your team deals with high lead volumes and needs to identify the hottest prospects quickly, the AI scoring will pay dividends. It's the best free option if you're testing CRM software before committing to paid tiers.

#4

Attio

Best For: Startups with custom workflows or complex sales processes

Attio represents a new generation of CRM design built around flexibility and customization. Rather than forcing your workflows into predefined structures, Attio lets you build a CRM that matches your exact process. The database-first approach means you can create custom objects, relationships, and views without coding. For startups with non-standard sales processes or teams that have outgrown rigid CRM templates, Attio provides the flexibility to adapt without switching platforms. The modern interface and powerful customization make it appealing to technical teams.

Pricing: Free tier available; paid plans start at $29/user/month

Key Features

  • Fully customizable data structure and fields
  • Flexible relationship mapping between objects
  • Multiple view options (board, table, calendar, map)
  • Advanced filtering and segmentation
  • API-first architecture for deep integrations

Pros

  • +Unlike rigid CRM systems, Attio adapts to your process instead of forcing you to adapt to it
  • +The database architecture means you can track relationships between companies, people, projects, and custom objects
  • +Multiple view options make it easy for different team members to work in their preferred way
  • +Free tier includes solid functionality, making it cost-effective for small teams
  • +Modern, clean interface with great design makes daily work feel less tedious

Cons

  • -Customization flexibility requires more time to set up compared to plug-and-play solutions
  • -Smaller user community means fewer templates and less external learning resources
  • -Integration with legacy systems can require custom API work rather than pre-built connectors

Verdict

Attio is best for teams willing to invest time in setup in exchange for a perfectly customized CRM. If your sales process doesn't fit standard templates—for example, you need to track multiple decision-makers per deal or have complex approval workflows—Attio's flexibility pays off. It's particularly strong for technical founders who want control over their data architecture.

#5

Folk

Best For: Relationship-focused sales teams and account executives managing long sales cycles

Folk takes a fresh approach to CRM by focusing on relationship building rather than deal management. The platform automatically aggregates data from multiple channels—email, LinkedIn, calls, meetings—into a unified view of each relationship. This multi-channel approach means your team spends less time updating CRM records and more time building relationships. Folk's AI helps identify the right time to reach out and suggests relevant context for conversations. For sales teams that value relationship depth over transactional efficiency, Folk offers a compelling alternative.

Pricing: Free tier available; paid plans start at $20/user/month

Key Features

  • Automatic multi-channel data aggregation
  • AI-powered engagement suggestions
  • Relationship timeline showing all interactions
  • Integrated email and meeting management
  • Smart reminders based on relationship context

Pros

  • +Automatic data capture from email, calendar, and LinkedIn means reps don't manually log most activities
  • +The relationship timeline provides excellent context for conversations—no more forgotten details
  • +AI suggests the optimal time to reach out based on engagement patterns
  • +Free tier is genuinely functional with unlimited relationships, making it accessible to small teams
  • +Clean interface focuses on relationships rather than deal stages, which resonates with AE-focused teams

Cons

  • -Less pipeline visualization compared to traditional CRMs, which can make sales forecasting harder
  • -Team collaboration features are more limited than purpose-built enterprise CRMs
  • -Still building integrations—some common tools may require workarounds or manual updates

Verdict

Folk is the best choice if your team measures success by relationship depth rather than deal velocity. It's ideal for account executives managing 10-20 complex relationships where context and trust matter more than process efficiency. The automatic data aggregation makes it particularly valuable for teams tired of manual CRM updates.

Frequently Asked Questions about best hubspot apps for sales teams

HubSpot is a comprehensive platform combining CRM, email marketing, landing pages, and customer service in one system. It's strongest for companies that want marketing-sales alignment and integrated reporting across functions. However, HubSpot's sales-specific features are often less specialized than dedicated sales CRMs. Tools like Close, Pipedrive, and Freshsales focus exclusively on sales workflows, offering features like advanced pipeline management, AI lead scoring, or built-in calling that go deeper than HubSpot's surface-level capabilities. The choice depends on whether you need an all-in-one platform or a specialized solution for sales. For startups, HubSpot's free CRM tier is attractive, but as your team grows and needs sophisticated sales workflows, a specialized app often delivers better ROI through improved adoption and productivity.

You can absolutely combine HubSpot with multiple specialized sales apps depending on your needs. Many teams use HubSpot's free CRM as their central repository while layering in Close for calling, Freshsales for lead scoring, or Folk for relationship management. The key is ensuring data syncs properly between systems to avoid duplicate records and manual updates. This approach lets you use HubSpot's marketing features while benefiting from specialized sales tools, though it requires careful integration planning. Be cautious about creating too many disconnected systems—more tools mean more training, higher costs, and more risk of data inconsistency. Most successful implementations limit specialized apps to 2-3 tools maximum to maintain clean data and smooth workflows.

Team size and budget are key decision factors. For 1-5 person teams, Pipedrive ($14.90/user/month) or the free tiers of Freshsales and Folk offer the most value. As you scale to 6-20 people, Pipedrive, Close, and Freshsales all work well, with the choice depending on whether you prioritize simplicity (Pipedrive), communication tools (Close), or AI assistance (Freshsales). For 20+ person teams with specialized roles, consider Attio if you need customization or HubSpot if you want integrated marketing features. Enterprise teams (100+ people) often benefit from Salesforce's comprehensive ecosystem, though it requires dedicated admin support. Also consider your sales model: inside sales teams with high call volumes should prioritize Close; field sales teams benefit from Pipedrive's mobile design; complex enterprise sales work better in Attio's flexible structure.

Implementation success depends on three factors: choosing a system your team will actually use, keeping setup simple initially, and establishing clear data governance. Avoid over-customizing during launch—start with core features and add complexity after the team is comfortable. Designate a CRM champion who owns training and answers questions, reducing reliance on vendor support. Establish data entry standards immediately (required fields, naming conventions) because bad data from day one becomes exponentially harder to clean later. Budget 2-4 weeks for team adoption depending on system complexity; Pipedrive achieves adoption in 1-2 weeks while Salesforce may take 6+ weeks. Finally, track adoption metrics (daily active users, data quality) for the first 90 days and adjust based on feedback. Many implementations fail not because the tool is wrong but because teams skip training or use it inconsistently, undermining data quality and team buy-in.

Conclusion

Choosing the right CRM for your sales team requires balancing functionality, price, ease of use, and specific features your team needs. Close leads if your team relies on high-volume calling and wants communication tools built-in. Pipedrive wins on affordability, simplicity, and user adoption—perfect for SMBs that need a system working from day one. Freshsales offers the best AI-powered lead intelligence at an affordable price point, ideal for teams drowning in leads and needing to prioritize smarter. Attio excels for startups with non-standard sales processes that need complete flexibility. Folk serves teams prioritizing deep relationships over transactional efficiency.

Whatever platform you choose, remember that software is only as effective as the discipline your team brings to using it. Establish data governance standards before launch, invest in onboarding, and empower a CRM champion to drive adoption. If you need help implementing your chosen platform and training your team, RevAlign.io specializes in CRM strategy and change management for growth-stage companies.

Start with a free trial or free tier to test the tool with real workflows before committing budget. Most of these platforms offer generous trial periods specifically because hands-on experience beats any feature comparison. The best CRM is the one your team will actually use consistently, so prioritize adoption alongside feature depth when making your final decision.

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