10 Best HubSpot Apps for Growth Teams in 2024

10 Best HubSpot Apps for Growth Teams in 2024

Updated June 22, 20263,809 words8 tools compared

Growth teams operate under constant pressure to acquire customers faster, retain them longer, and generate more revenue with limited resources. While HubSpot provides a solid foundation for sales, marketing, and customer service operations, the real power emerges when you integrate specialized apps that extend its capabilities. The right HubSpot integration can automate repetitive tasks, provide deeper insights into customer behavior, and unlock new revenue streams that your team didn't know were possible. In this guide, we've evaluated 10 of the best HubSpot apps specifically designed for growth teams—from CRM alternatives that integrate seamlessly to specialized tools for sales acceleration, pipeline management, and revenue operations. Whether you're a seed-stage startup trying to hit product-market fit or a Series B company scaling your go-to-market motion, you'll find actionable comparisons and honest recommendations to help you choose the right tools for your growth stack.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
CloseInside sales teams$49/user/mo4.7/5Built-in calling, email, and SMS with AI automation
AttioStartups building custom workflowsFree/$29/user/mo4.6/5Flexible database structure adapting to any process
HubSpotSMB to EnterpriseFree/$45/mo4.5/5Integrated marketing, sales, and service platform
FreshsalesHigh-velocity sales teamsFree/$15/user/mo4.4/5AI-powered lead scoring and deal acceleration
FolkRelationship-focused growthFree/$20/user/mo4.5/5Multi-channel data aggregation with AI insights
PipedriveSales-first organizations$14.90/user/mo4.6/5Visual sales pipeline with deal-tracking focus
SalesforceEnterprise with complex needs$25/user/mo4.3/5Agentic AI capabilities with Customer 360 platform
CopperGoogle Workspace teamsCustom pricing4.4/5Native Gmail and Google integration
Monday CRMVisual workflow enthusiastsCustom pricing4.3/5Highly customizable work operating system
Zoho CRMBudget-conscious organizationsFree/$20/user/mo4.4/5Comprehensive suite with extensive automation

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Close

Top Pick

Best For: Inside sales teams, startups with dedicated sales motions, teams requiring integrated communication

Close stands out as the most purpose-built CRM for inside sales teams looking to accelerate deal velocity without workflow disruption. With built-in calling, email, and SMS capabilities combined with AI-powered automation, Close eliminates the tool-switching that kills sales productivity. Growth teams especially appreciate how Close captures context automatically, allowing reps to focus on relationship building rather than data entry. The platform's emphasis on communication features makes it ideal for startups with lean sales teams who need maximum efficiency from every interaction.

Pricing: $49/user/month with a free trial available. No setup fees or long-term contracts required.

Key Features

  • Built-in VoIP calling with call recording and automatic transcription
  • Integrated email and SMS without leaving the platform
  • AI-powered follow-up automation that learns from your team's best practices
  • Automatic activity logging and context capture from all communications
  • Custom workflow automation using visual pipeline builder

Pros

  • +Eliminates context-switching between communication tools and CRM, directly improving rep productivity and reducing deal cycles
  • +AI automation handles mundane follow-ups, giving sales reps more time for high-value activities like discovery and negotiation
  • +Transparent pricing with no hidden per-feature costs, making budget forecasting straightforward for growing teams

Cons

  • -Limited to primarily sales use cases, making it less suitable if you need integrated marketing or customer service functions
  • -Smaller app ecosystem compared to HubSpot or Salesforce, which may require additional point solutions for specialized needs
  • -Learning curve on automation features requires dedicated time investment to configure properly

Verdict

Close is the top choice for growth teams prioritizing sales velocity and team efficiency. If your core bottleneck is sales cycle length and rep productivity, Close's communication-first approach delivers measurable improvements. Recommended especially for Series A/B companies with $2-10M ARR executing a land-and-expand sales strategy.

#2

Pipedrive

Best For: SMB sales teams, first-time CRM users, organizations prioritizing user adoption, lean operations

Pipedrive has earned its reputation as the most user-friendly sales CRM by focusing obsessively on how salespeople actually work. The visual pipeline interface, designed by sales practitioners, makes deal progression immediately clear and keeps reps engaged with their work. For growth teams, Pipedrive's strength lies in its simplicity—new users become productive within days rather than weeks, and the platform scales naturally from 5 reps to 50 without adding complexity. The $14.90/user/month starting price also makes it accessible for bootstrapped founders experimenting with structured sales processes.

Pricing: $14.90/user/month for the Essential plan, with Professional and Advanced tiers available. Includes 14-day free trial.

Key Features

  • Visual sales pipeline with drag-and-drop deal management
  • Customizable deal stages reflecting your actual sales process
  • Activity reminders and scheduling to prevent deals from stalling
  • Email integration for capturing customer conversations automatically
  • Sales forecasting with pipeline visibility and probability-weighted revenue

Pros

  • +Exceptional user adoption rates because the interface mirrors how salespeople think about their pipeline, reducing training burden
  • +Affordable entry point at under $15/user, allowing early-stage teams to implement CRM discipline without breaking budgets
  • +Focused feature set prevents bloat, meaning users actually find and use the functionality available rather than drowning in complexity

Cons

  • -Marketing and customer service capabilities lag competitors, requiring separate tools if you need omnichannel operations
  • -Limited AI/automation compared to newer platforms like Close or Folk, requiring manual process setup
  • -Smaller ecosystem of third-party integrations compared to HubSpot, potentially requiring workarounds for specific workflows

Verdict

Pipedrive is ideal for growth teams that need a fast CRM implementation without complexity overhead. If your bottleneck is getting salespeople to adopt and use a CRM consistently (rather than building sophisticated automation), Pipedrive's elegant simplicity wins. Best for teams under 50 people operating with straightforward sales processes.

#3

Attio

Best For: Startups with non-standard sales processes, companies requiring custom workflows, teams valuing data flexibility

Attio represents a new generation of CRM thinking—flexible by default rather than rigid. Instead of forcing your sales process into a predetermined structure, Attio lets you build the exact CRM your business needs, then evolves as your process changes. For growth teams experimenting with different go-to-market strategies, this flexibility is invaluable. Attio's database approach means you can track relationships, companies, and custom entities exactly as they exist in your business. The freemium model also makes it an excellent choice for founders validating whether structured CRM adoption is worth the effort before committing budget.

Pricing: Free plan available with core features. Paid plans start at $29/user/month. No per-feature gatekeeping.

Key Features

  • Flexible database structure supporting any entity type and relationship mapping
  • Customizable views adapting to different team roles and workflows
  • Built-in automation for repetitive tasks without coding required
  • Multi-workspace support for isolating different business units or customer segments
  • Comprehensive API and webhooks for deep integrations with existing tools

Pros

  • +Eliminates the frustration of forcing complex B2B relationships into predefined CRM structures, allowing accurate representation of how your business actually operates
  • +Strong freemium offering lets teams validate CRM value before financial commitment, perfect for bootstrapped founders
  • +Flexible data model means the tool grows with your business without requiring painful data migrations or field restructuring

Cons

  • -Flexibility requires more initial setup and configuration compared to out-of-box solutions, delaying time-to-value
  • -Smaller user base means fewer public templates and fewer community resources for solving specific problems
  • -Automation capabilities, while strong, still require technical thinking that may be unfamiliar to non-technical team members

Verdict

Attio is the choice for growth teams operating in complex B2B environments or experimenting with novel sales models. If your company's sales process doesn't fit neatly into traditional CRM templates, Attio's flexibility prevents the constant workarounds that slow adoption. Recommended for Series A+ companies with data modeling expertise on the team.

#4

Freshsales

Best For: High-volume sales teams, inbound-heavy organizations, budget-conscious growth operations

Freshsales delivers AI-powered sales automation at an exceptional price point, making it highly competitive for resource-constrained growth teams. The platform emphasizes lead scoring and deal acceleration through intelligent automation, automatically identifying which leads have the highest conversion probability and routing them appropriately. For teams processing high volumes of inbound leads, Freshsales' AI can dramatically improve conversion rates by focusing rep attention on qualified opportunities. The $15/user/month entry price also means growth teams can afford a larger sales tool ecosystem without exceeding typical SaaS spending budgets.

Pricing: $15/user/month for the Brig plan, with higher tiers available. Freemium option available for very small teams.

Key Features

  • AI-powered lead scoring identifying highest-probability conversion opportunities
  • Automatic deal routing based on capacity, specialization, or territory rules
  • Built-in telephony with call recording and analytics
  • Workflow automation without coding for common sales processes
  • Advanced reporting with sales forecasting and pipeline analytics

Pros

  • +AI lead scoring surfaces highest-probability deals immediately, helping lean sales teams focus where conversion probability is highest
  • +Exceptional pricing structure makes comprehensive CRM accessible to early-stage teams operating on tight budgets
  • +Built-in telephony eliminates need for separate calling platform, reducing tool sprawl and monthly costs

Cons

  • -AI recommendations require sufficient data volume to become accurate, meaning early-stage teams with small lead databases see less benefit initially
  • -Interface feels feature-dense compared to simpler alternatives, potentially steepening adoption curve for non-technical users
  • -Support quality inconsistent according to some reviews, potentially problematic during critical onboarding periods

Verdict

Freshsales is best for growth teams processing high lead volumes who need intelligent prioritization without enterprise pricing. If your challenge is converting enough qualified leads into pipeline, Freshsales' AI scoring and routing directly addresses that bottleneck. Most valuable for B2B SaaS companies with 50+ monthly qualified leads.

#5

Folk

Best For: Relationship-focused sales teams, multi-channel outreach organizations, teams emphasizing personalization

Folk approaches CRM from a relationship-first perspective, automatically aggregating data across multiple communication channels into a single relationship view. Rather than forcing manual data entry, Folk's AI identifies relevant communications and documents them in context. This approach particularly benefits growth teams juggling multiple outreach channels—email, LinkedIn, meetings, Slack threads. Folk eliminates the constant context-switching and manual logging that makes traditional CRM feel burdensome. The freemium model and intuitive interface make Folk an excellent starting point for teams first implementing CRM discipline.

Pricing: Free plan with essential features. Paid plans start at $20/user/month with no setup fees.

Key Features

  • Automatic multi-channel data aggregation capturing emails, LinkedIn interactions, and meeting records
  • AI-powered relationship insights and engagement recommendations
  • Activity timeline showing complete relationship history across channels
  • Workflow automation for common sales sequences and follow-ups
  • Deal tracking with probability-based revenue forecasting

Pros

  • +Automatic data capture across channels dramatically reduces manual CRM data entry, addressing the #1 reason sales reps avoid CRM usage
  • +Multi-channel intelligence provides deeper relationship context than single-channel CRM systems, enabling more personalized outreach
  • +Freemium model with no artificial feature limitations lets teams validate value before spending on seats

Cons

  • -Automatic data aggregation requires careful privacy and compliance consideration, particularly in regulated industries
  • -Smaller ecosystem of integrations compared to HubSpot or Salesforce, potentially requiring workarounds for specialized tools
  • -AI insights are only valuable with sufficient relationship history, limiting early-stage usefulness for brand-new accounts

Verdict

Folk is ideal for growth teams emphasizing relationship quality and multi-channel engagement over transactional volume. If your sales process relies heavily on outbound research, LinkedIn prospecting, and personalized outreach, Folk's automatic context capture prevents valuable relationship intelligence from getting lost. Recommended for Series A+ companies with sophisticated, relationship-driven sales motions.

#6

HubSpot

Best For: SMB to Enterprise, integrated marketing and sales operations, organizations building customer data infrastructure

HubSpot remains the most complete integrated platform for growth teams needing marketing, sales, and customer service capabilities within a single ecosystem. The freemium model allows teams to start with essential CRM functionality and progressively add marketing automation, email sequences, and customer service tools as they scale. HubSpot's extensive app marketplace means you can extend capabilities without replacing the entire system. For growth teams building a multi-function operation, HubSpot's integrated approach prevents data silos and enables better cross-team collaboration. However, the tradeoff is that HubSpot is not optimal for any single function—it's a generalist platform serving multiple purposes.

Pricing: Free plan available. Professional sales tier starts at $45/month for up to 2 users. Marketing automation and service tools priced separately.

Key Features

  • Integrated CRM, email marketing, and customer service in single platform
  • Workflow automation with conditional logic for complex business processes
  • Marketing automation including lead nurturing, scoring, and segmentation
  • Extensive app marketplace with 1000+ third-party integrations
  • Native analytics and reporting across sales, marketing, and service functions

Pros

  • +Single integrated platform eliminates data silos between marketing and sales, enabling better lead quality and faster sales cycles
  • +Extensive app ecosystem provides flexibility to add specialized tools without replacing core CRM system
  • +Generous freemium tier allows team to validate process discipline before investing in seat-based pricing

Cons

  • -Generalist approach means no function is optimized as tightly as specialist competitors, potentially creating frustration for power users
  • -Pricing scales quickly as you add users and additional tools, making cost forecasting difficult for growing teams
  • -Implementation complexity increases significantly beyond core CRM, potentially requiring external expertise for marketing automation setup

Verdict

HubSpot is the pragmatic choice for growth teams requiring integrated marketing and sales capabilities without building a multi-tool stack. Best used when your primary need is unified customer data and basic workflow automation, rather than specialized sales acceleration. Recommended for companies between $500K-$10M ARR with dedicated marketing and sales functions.

#7

Salesforce

Best For: Enterprise organizations, complex multi-function operations, companies requiring maximum customization

Salesforce dominates the enterprise CRM space with the most sophisticated customization capabilities and deepest AI integration. The platform's new Agentic AI features enable autonomous agents to execute complex workflows, a capability unmatched by competitors. For enterprise growth teams with complex sales motions, multiple business units, and advanced customization requirements, Salesforce provides unparalleled depth. However, Salesforce's complexity, implementation burden, and $25+ per user monthly cost make it a poor fit for early-stage startups. Consider Salesforce only when your company has 50+ person sales organization requiring platform scale.

Pricing: $25/user/month for Essentials tier, with Professional ($165/mo) and higher tiers available. Significant implementation costs typically required.

Key Features

  • Agentic AI capabilities enabling autonomous workflow execution
  • Unlimited customization using Apex coding language and AppExchange ecosystem
  • Customer 360 providing 360-degree customer view across all business functions
  • Advanced forecasting and pipeline management for large sales organizations
  • Industry-specific solutions for financial services, healthcare, manufacturing, and other verticals

Pros

  • +Deepest AI integration with Agentic capabilities providing autonomous workflow execution beyond what competitors offer
  • +Virtually unlimited customization means platform adapts to any business process rather than business adapting to platform
  • +Strongest ecosystem and partner network means implementation support is always available if budget allows

Cons

  • -Implementation burden typically requires 3-6 months and six-figure investment, making Salesforce cost-prohibitive for startups
  • -Steep learning curve and ongoing maintenance requirements mean success depends on dedicated platform specialists
  • -Overkill for most growth teams, providing vast capability overhead that complicates rather than enables common processes

Verdict

Salesforce is the choice only for enterprise growth teams with 50+ person sales organizations and complex operational requirements. For any startup under $50M ARR, Salesforce creates complexity and cost burden that competitors address more efficiently. Only recommend Salesforce when your primary constraint is deep platform customization capability, not sales productivity.

#8

Copper

Best For: Google Workspace-committed organizations, distributed teams, inbox-centric workflows

Copper offers a specialized CRM optimized for Google Workspace environments, directly integrating with Gmail, Google Drive, and Google Contacts. For startups already committed to Google's ecosystem, Copper eliminates integration friction by living natively within tools your team already uses daily. The platform automatically captures emails and calendar events, logging them in the CRM without requiring your team to manually switch tools. Copper's specialization means if your company uses Office 365 or other email systems, it's not an optimal fit, but for Google-first organizations, it provides seamless CRM integration.

Pricing: Custom pricing based on organization size and requirements. Free trial available.

Key Features

  • Native Gmail integration with automatic email and attachment logging
  • Google Drive integration for document collaboration and deal resources
  • Google Contacts synchronization preventing duplicate contact data
  • Automatic meeting scheduling and timeline creation from calendar events
  • Contact and company profiles accessible directly from Gmail interface

Pros

  • +Native Google integration eliminates context-switching for teams living in Gmail, dramatically improving adoption
  • +Automatic activity logging from emails and meetings removes manual data entry burden that kills CRM adoption
  • +Tight ecosystem integration means less configuration and fewer third-party integration headaches

Cons

  • -Limited to Google Workspace environment, making it unsuitable for organizations using Office 365 or hybrid email systems
  • -Smaller feature set compared to full-featured platforms, potentially requiring complementary tools for advanced needs
  • -Customization limitations due to tight Google integration, meaning platform changes are constrained by Google's API
  • -Smaller user base means fewer community resources and templates for solving specific problems

Verdict

Copper is the ideal choice for Google Workspace-committed organizations that value simplicity and minimal context-switching. If your team lives in Gmail and you're frustrated with traditional CRM data entry burdens, Copper's seamless integration directly addresses that pain point. Recommended for distributed startups and nonprofits already invested in Google's ecosystem.

Frequently Asked Questions about best hubspot apps for growth teams

HubSpot apps are third-party tools that integrate with HubSpot to extend its capabilities—they live alongside HubSpot and sync data with it. HubSpot alternatives are standalone CRMs that replace HubSpot entirely as your core platform. Growth teams should evaluate both categories: if you're already committed to HubSpot's ecosystem and marketing automation, a specialized CRM app like Folk or Close can add missing sales capabilities. If you're starting fresh, HubSpot alternatives like Pipedrive or Attio let you choose a platform optimized specifically for your core workflow. The choice depends on whether you value integrated marketing and sales (favoring HubSpot or staying within it) or specialized optimization (favoring standalone alternatives).

Price alone is misleading—compare total cost of ownership including what features you actually need. Pipedrive's $14.90/user is cheap because it's sales-focused only; you'll need separate marketing automation, customer service, and analytics tools. HubSpot's $45/month is per-account (not per-user at that tier), but adding marketing automation and professional tier sales features quickly reaches $200+ monthly. For a 5-person sales team, Pipedrive costs $75/month while HubSpot's integrated marketing and sales might total $300+. For a team needing integrated marketing and sales, HubSpot's integrated approach prevents data silos and saves money over separate tools. If you only need sales tracking, Pipedrive's focused simplicity actually provides better value. Calculate your total tool stack cost—including email integration, marketing automation, and reporting—rather than comparing CRM fees alone.

AI in CRM provides real value in specific scenarios, not as general marketing hype. AI lead scoring (Freshsales, Folk) genuinely helps when you process 50+ monthly leads and need automated prioritization—it surfaces high-conversion opportunities faster than manual review. AI-powered follow-up automation (Close, Freshsales) works best for high-volume outreach patterns where it learns from your team's communication style. However, early-stage startups with 5-10 deals in pipeline don't benefit from lead scoring because the data volume is too small for AI to learn patterns. AI relationship intelligence (Folk) adds value when you're juggling multiple channels and missing context—it captures emails and LinkedIn interactions automatically rather than requiring manual entry. Start by identifying specific repetitive tasks causing team friction, then evaluate whether AI genuinely automates them versus just adding interface complexity. For most early-stage teams, solid fundamentals and user adoption matter more than AI sophistication.

The answer depends on your go-to-market complexity and team structure. If you have dedicated sales and marketing teams working on different systems, an integrated platform (HubSpot) prevents data silos and ensures lead scoring from marketing informs sales prioritization. If you have a single unified growth team handling marketing and sales together, a specialist sales CRM (Close, Pipedrive) often provides better specialized functionality than generalist platforms. Enterprise-scale operations (Salesforce) make sense only when you have 50+ person sales organization requiring complex territory management and forecasting. Most growth teams between seed and Series B see better ROI from specialist sales CRM plus targeted marketing tools rather than forcing their process into integrated platforms. The key insight: optimize for your actual team structure and go-to-market strategy rather than choosing between specialist vs. integrated based on general preference.

Conclusion

Selecting the right CRM is not a one-size-fits-all decision—the best choice depends on your team's size, sales complexity, and whether you prioritize specialist optimization or integrated operations. For inside sales teams focused on sales velocity and rep productivity, Close provides the most purpose-built solution with built-in calling and AI automation. Pipedrive wins for straightforward sales organizations that need fast adoption without complexity, while Attio serves companies with non-standard sales processes requiring customization flexibility. Freshsales delivers exceptional value for teams processing high lead volumes needing intelligent prioritization, while Folk enables relationship-first selling across multiple channels. HubSpot remains the pragmatic choice for organizations building integrated marketing and sales operations, while Salesforce becomes necessary only at enterprise scale with complex customization requirements.

The critical success factor isn't which platform you choose, but rather ensuring your team actually uses it consistently. Most CRM implementations fail due to poor adoption, not poor feature selection. Start by mapping your current sales process—identify where deals stall, where information gets lost, and what reps find frustrating. Then select a platform that directly addresses those friction points rather than the platform with the most features. Growth teams often benefit from working with revenue operations consulting firms like RevAlign.io to ensure your chosen CRM integrates properly with your entire tech stack and sales processes.

Remember that your CRM choice isn't permanent—it's okay to start with Pipedrive's simplicity, graduate to HubSpot's integration as you add marketing complexity, or switch to Salesforce when enterprise customization becomes necessary. Most vendors provide data export functionality enabling migration if your needs evolve. Begin by running 30-day pilots with your top two candidates, measuring user adoption and impact on deal cycle time. The CRM that actually gets used beats the theoretically optimal platform gathering digital dust.

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