Best HubSpot Alternatives for SaaS Companies 2024

Best HubSpot Alternatives for SaaS Companies 2024

Updated May 11, 20261,084 words6 tools compared

HubSpot has long been a go-to CRM solution for many businesses, but it's not always the perfect fit for every SaaS company. Whether you're concerned about HubSpot's pricing structure, need more specialized features for your sales process, or simply want a platform that better aligns with your specific workflow, there are compelling alternatives worth considering.

Choosing the right CRM can make or break your sales and marketing efforts. For SaaS companies, this decision is particularly crucial as you need a platform that can handle subscription models, track complex customer journeys, and scale with your growth. The wrong choice could mean lost leads, inefficient processes, and missed revenue opportunities.

In this comprehensive guide, we'll explore the top HubSpot alternatives specifically suited for SaaS companies. From enterprise-grade solutions like Salesforce to flexible options like Attio, we'll break down each platform's strengths, weaknesses, and ideal use cases to help you make an informed decision for your business.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
SalesforceEnterprise SaaS$25/user/mo4.4/5Advanced automation
PipedriveSMB Sales Teams$14.90/user/mo4.3/5Visual pipeline
CloseInside Sales$49/user/mo4.6/5Built-in calling
AttioData-driven Startups$29/user/mo4.8/5Custom workflows
FolkRelationship-focused$20/user/mo4.5/5Multi-channel data
FreshsalesHigh-velocity Sales$15/user/mo4.2/5AI-powered insights

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Salesforce

Top Pick

Best For: Enterprise SaaS companies with complex sales processes and large teams

Salesforce stands as the most comprehensive alternative to HubSpot, offering unmatched customization and scalability for enterprise SaaS companies. With its extensive ecosystem of apps and integrations, Salesforce can handle the most complex sales processes and customer relationships. The platform excels at managing large-scale operations with advanced reporting, AI-driven insights through Einstein, and sophisticated automation workflows that can adapt to virtually any business model.

Pricing: Starting at $25/user/month for Essentials, with Professional at $80/user/month and Enterprise at $165/user/month

Key Features

  • Einstein AI analytics
  • Advanced workflow automation
  • Extensive app marketplace
  • Custom object creation
  • Territory management

Pros

  • +Highly customizable to fit any business process
  • +Extensive integration ecosystem with 4,000+ apps
  • +Advanced reporting and analytics capabilities

Cons

  • -Steep learning curve requiring dedicated training
  • -Can become expensive with add-ons and customizations

Verdict

Salesforce is ideal for enterprise SaaS companies that need maximum flexibility and have the resources to implement and maintain a complex CRM system.

#2

Pipedrive

Best For: SMB SaaS companies prioritizing simplicity and ease of use

Pipedrive offers a refreshingly simple approach to CRM management, built specifically with salespeople in mind. Its visual pipeline interface makes it incredibly easy to track deals and understand your sales process at a glance. For SaaS companies that prioritize ease of use over complex features, Pipedrive delivers excellent value with its intuitive design and focus on core sales activities. The platform strikes an excellent balance between functionality and simplicity, making it accessible for teams of all sizes.

Pricing: Essential plan at $14.90/user/month, Advanced at $24.90/user/month, Professional at $49.90/user/month, and Power at $64.90/user/month

Key Features

  • Visual sales pipeline
  • Activity reminders
  • Email integration
  • Goal setting and tracking
  • Mobile app

Pros

  • +Extremely user-friendly interface requiring minimal training
  • +Affordable pricing structure suitable for growing businesses
  • +Strong mobile app for sales teams on the go

Cons

  • -Limited marketing automation compared to HubSpot
  • -Fewer customization options for complex workflows

Verdict

Pipedrive is perfect for SaaS companies that want a straightforward, effective CRM without the complexity and cost of enterprise solutions.

#3

Close

Best For: SaaS startups with inside sales teams focusing on phone and email outreach

Close is purpose-built for inside sales teams, making it an excellent choice for SaaS companies with phone-heavy sales processes. The platform integrates calling, emailing, and SMS directly into the CRM, eliminating the need for multiple tools and providing a unified communication hub. Close's AI features help automate follow-ups and capture important context from conversations, allowing sales teams to focus on building relationships rather than administrative tasks.

Pricing: Startup plan at $49/user/month, Professional at $89/user/month, and Business at $139/user/month

Key Features

  • Built-in phone system
  • Email and SMS integration
  • AI-powered follow-ups
  • Call recording and analytics
  • Power dialer

Pros

  • +All communication tools integrated in one platform
  • +Strong automation for follow-ups and lead nurturing
  • +Excellent call management and recording features

Cons

  • -Higher starting price compared to other alternatives
  • -May be overkill for companies not focused on phone sales

Verdict

Close is the top choice for SaaS companies where phone sales are central to the business model and teams need integrated communication tools.

#4

Attio

Best For: Data-driven SaaS startups needing flexible, customizable CRM workflows

Attio represents the new generation of CRMs, offering unprecedented flexibility and customization options that adapt to your unique workflow rather than forcing you to adapt to the software. Built with modern SaaS companies in mind, Attio allows you to create custom data structures, build personalized views, and establish workflows that match your exact business processes. The platform's data-driven approach makes it particularly appealing to analytical teams who want deep insights into their customer relationships.

Pricing: Free plan available, Plus plan at $29/user/month, Pro plan at $59/user/month

Key Features

  • Custom data structures
  • Flexible workflow builder
  • Real-time collaboration
  • Advanced filtering and views
  • API-first architecture

Pros

  • +Highly flexible and customizable to unique business needs
  • +Modern, intuitive interface that's easy to navigate
  • +Strong collaboration features for team coordination

Cons

  • -Newer platform with smaller ecosystem of integrations
  • -May require more setup time to fully customize

Verdict

Attio is ideal for forward-thinking SaaS companies that want a modern, flexible CRM that can grow and adapt with their evolving business needs.

#5

Folk

Best For: SaaS startups focusing on relationship building and account management

Folk takes a relationship-first approach to CRM, making it perfect for SaaS companies that prioritize building strong customer connections over high-volume transactions. The platform automatically aggregates data from multiple channels, giving you a complete view of each relationship without manual data entry. Folk's AI capabilities help identify opportunities and suggest next steps, allowing teams to be more proactive in their relationship management while reducing administrative overhead.

Pricing: Free plan available, Standard plan at $20/user/month, Premium plan at $40/user/month

Key Features

  • Multi-channel data aggregation
  • Relationship mapping
  • AI-powered insights
  • Automated data entry
  • Social media integration

Pros

  • +Automatic data collection from multiple sources saves time
  • +Focus on relationship building rather than just deal tracking
  • +Clean, modern interface that's pleasant to use

Cons

  • -Less suitable for high-volume, transactional sales processes
  • -Fewer traditional sales pipeline features

Verdict

Folk is perfect for SaaS companies where relationship quality matters more than quantity, and where account expansion is a key growth strategy.

#6

Freshsales

Best For: SMB SaaS companies seeking AI-powered sales efficiency

Freshsales combines AI-powered insights with a user-friendly interface, making it an attractive middle-ground option for SaaS companies. Part of the larger Freshworks ecosystem, it offers excellent value for money with its comprehensive feature set including lead scoring, email campaigns, and phone integration. The platform's AI capabilities help identify the best prospects and suggest optimal timing for outreach, making it particularly valuable for high-velocity sales teams that need to prioritize their efforts effectively.

Pricing: Free plan available, Growth plan at $15/user/month, Pro plan at $39/user/month, Enterprise plan at $69/user/month

Key Features

  • AI-powered lead scoring
  • Built-in phone and email
  • Visual sales pipeline
  • Territory management
  • Advanced reporting

Pros

  • +Strong AI features for lead prioritization and insights
  • +Comprehensive feature set at competitive pricing
  • +Part of integrated Freshworks suite for customer lifecycle

Cons

  • -Can feel overwhelming for teams wanting simple solutions
  • -Some advanced features require higher-tier plans

Verdict

Freshsales works well for SaaS companies that want AI-powered sales intelligence without the complexity and cost of enterprise platforms.

Frequently Asked Questions about best hubspot alternatives for saas companies

SaaS companies might seek HubSpot alternatives for several reasons: cost considerations as teams scale, need for more specialized features like built-in calling or advanced customization, better integration with existing tech stacks, or preference for different user interfaces. Some alternatives offer more flexible pricing models or features specifically designed for subscription businesses. Additionally, companies may want platforms that better align with their specific sales processes, whether that's relationship-focused selling or high-volume inside sales.

SaaS companies should prioritize CRMs with subscription management capabilities, integration with billing platforms, customer health scoring, and churn prediction features. Pipeline management tools that can handle complex B2B sales cycles are essential, along with robust reporting for tracking metrics like CAC, LTV, and MRR. Email automation, lead scoring, and the ability to track product usage data within the CRM are also valuable. Finally, ensure the platform can scale with your growth and integrate with your existing marketing and product analytics tools.

HubSpot uses a tiered pricing model starting free but scaling up significantly with advanced features. Alternatives vary widely: Salesforce charges per user with expensive add-ons, Pipedrive offers predictable per-user pricing across all features, Close has higher base costs but includes communication tools, while Attio and Folk offer competitive freemium models. Some platforms like Freshsales provide more features at lower price points. Consider not just the base price but the total cost including required integrations, user limits, and feature restrictions when comparing options.

Most HubSpot alternatives offer extensive integration capabilities, though the breadth varies. Salesforce leads with 4,000+ integrations through its AppExchange marketplace. Pipedrive, Freshsales, and Close offer solid integration libraries covering major business tools like Slack, Zapier, and popular marketing platforms. Newer platforms like Attio and Folk focus on API-first architectures, making custom integrations easier. Before switching, audit your current integrations and verify that your chosen alternative supports your essential tools. Many platforms also offer migration assistance and Zapier connections as backup integration options.

Conclusion

Choosing the right HubSpot alternative for your SaaS company ultimately depends on your specific needs, team size, and growth stage. Enterprise companies with complex requirements will find Salesforce's extensive customization worth the investment, while growing startups might prefer the simplicity and affordability of Pipedrive or Folk. For inside sales teams, Close's integrated communication tools provide significant value, and data-driven companies will appreciate Attio's flexibility.

The key is to evaluate not just current needs but future requirements as well. Consider factors like ease of implementation, training requirements, integration capabilities, and total cost of ownership. Most platforms offer free trials, so take advantage of these to test how well each solution fits your actual workflows and team preferences.

Remember that the best CRM is the one your team will actually use consistently. A simpler platform that gets adopted company-wide often delivers better results than a feature-rich solution that sits unused. Take time to involve your sales team in the evaluation process and prioritize user experience alongside functionality to ensure successful adoption and long-term success.

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