Best HubSpot Alternatives Comparison 2024

Best HubSpot Alternatives Comparison 2024

Updated June 18, 20263,313 words7 tools compared

HubSpot dominates the CRM landscape, but it's not the right fit for every business. Whether you're concerned about costs, feature bloat, or customization limitations, alternatives exist that may better serve your sales and marketing needs.

Choosing the wrong CRM can drain your budget and frustrate your team. This comparison explores ten market-leading alternatives, evaluating each across pricing, functionality, ease of use, and specific use cases. We've analyzed what makes each platform unique and which teams benefit most from their strengths.

By the end of this guide, you'll understand the key differences between HubSpot competitors and be able to select the CRM that aligns with your business goals, company size, and growth stage.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
PipedriveSMB sales teams$14.90/user/mo4.6/5Visual sales pipeline management
FreshsalesHigh-velocity sales teams$15/user/mo4.5/5AI-powered lead scoring
CloseInside sales startups$49/user/mo4.7/5Built-in calling and SMS
AttioEarly-stage startups$29/user/mo4.4/5Flexible, no-code customization
FolkRelationship-focused teams$20/user/mo4.3/5Multi-channel data integration
SalesforceEnterprise organizations$25/user/mo4.5/5AI CRM with Customer 360
Zoho CRMBudget-conscious teamsFrom $14/user/mo4.4/5Deep integration ecosystem
Monday CRMVisual workflow teamsCustom pricing4.2/5Customizable work automation
CopperGoogle Workspace usersCustom pricing4.1/5Native Gmail integration
HubSpotAll-in-one platform seekers$45/mo4.6/5Integrated marketing and sales

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Pipedrive

Top Pick

Best For: Small to mid-market B2B sales teams, especially those managing 5-50 person sales departments

Pipedrive stands as the leading HubSpot alternative for small to mid-market sales teams that prioritize simplicity and deal management. Designed by salespeople for salespeople, this platform focuses entirely on sales workflows rather than trying to be an all-in-one solution. At $14.90 per user per month, it undercuts HubSpot significantly while delivering faster implementation and an intuitive interface that teams adopt immediately.

Pricing: $14.90/user/month for basic plan, scaling to $99/user/month for enterprise features. 14-day free trial available. No per-contact pricing—only per-seat.

Key Features

  • Visual pipeline management with customizable deal stages
  • Mobile app with offline functionality for field sales
  • Workflow automation for repetitive tasks
  • Built-in email integration and activity tracking
  • Advanced reporting and forecasting dashboards

Pros

  • +Fastest onboarding time of any alternative—most teams productive within 1-2 weeks
  • +Superior UX for pipeline management; sales reps actually enjoy using it
  • +Most affordable per-user pricing in the market at enterprise scale
  • +Strong API and app marketplace (600+ integrations) for custom workflows

Cons

  • -Limited marketing automation compared to HubSpot; no lead nurturing sequences
  • -Customer service team is smaller than HubSpot's, with longer support response times
  • -Reporting customization requires API knowledge for advanced use cases

Verdict

Choose Pipedrive if your primary goal is sales pipeline management and team adoption matters more than integrated marketing tools. At 1/3 the price of HubSpot, you'll free up budget for specialized marketing tools while gaining a platform your reps will actually use daily.

#2

Freshsales

Best For: SMB sales teams (10-100 reps) pursuing high-volume, repetitive sales processes with limited IT support

Freshsales positions itself as the affordable alternative for high-velocity sales operations seeking AI-powered assistance. Starting at just $15 per user per month, it's aggressively priced against Pipedrive and significantly cheaper than HubSpot. The platform combines traditional CRM functionality with built-in AI capabilities for lead scoring, engagement tracking, and predictive analytics—features typically reserved for enterprise plans on competing platforms.

Pricing: $15/user/month for starter plan, $39/user/month for professional, $69/user/month for business tier. Freemium model includes basic CRM for up to 3 users permanently free. No setup fees.

Key Features

  • AI-powered lead scoring and sales forecasting
  • Built-in phone and email with activity capture
  • Sales automation workflows without custom code
  • Multi-channel communication (email, chat, phone history in one view)
  • Territory management and assignment rules

Pros

  • +Least expensive paid tier ($15/user) makes it accessible for cost-sensitive teams
  • +AI lead scoring works immediately out-of-box without data science background
  • +Freshsales is part of Freshworks ecosystem, so integrates naturally with support software if you use Freshdesk
  • +Mobile app has feature parity with desktop version—rare among CRMs

Cons

  • -AI features rely heavily on data volume; effectiveness improves slowly for small teams (< 5 reps)
  • -User interface is less intuitive than Pipedrive; requires more training for traditional salespeople
  • -Advanced customization requires Freshworks developer certification, limiting flexibility

Verdict

Freshsales wins for cost-conscious sales managers who want AI-powered insights without enterprise pricing. Best suited for teams with 20+ reps where AI scoring algorithms have enough data to be effective. Less ideal for solo founders or tiny teams building initial sales processes.

#3

Close

Best For: Inside sales startups and SMBs (especially SaaS) where phone calling is primary revenue driver

Close differentiates itself by bundling calling, SMS, and email directly into the platform rather than requiring third-party integrations. At $49 per user monthly, it costs more than Pipedrive but includes native communication tools that typically cost $50-100 extra elsewhere. The platform specifically targets inside sales teams operating at high velocity who need to make 30+ dials daily without context switching between applications.

Pricing: $49/user/month all-inclusive (no separate communication add-ons). Includes calling, SMS, email, and lead management. Free trial available. Minimum 2 users.

Key Features

  • Built-in VoIP calling with unlimited dialing (no per-minute charges)
  • Automated SMS and email sequences with single-click execution
  • Conversation recording and AI-powered meeting notes
  • Lead list uploading and bulk import workflows
  • Call transcription and automatic CRM logging

Pros

  • +All-in-one solution eliminates need for separate communication tools like Twilio or Gong
  • +Call logging is automatic—zero manual data entry burden on sales reps
  • +Built-in VoIP is production-ready without separate telecom vendor
  • +Excellent for rapid iteration; new calling features ship quarterly

Cons

  • -No free tier or trial without credit card—higher friction for evaluation
  • -Minimal reporting and forecasting compared to Pipedrive or Salesforce
  • -Best suited for call-heavy teams; overkill if you're primarily email-based
  • -Mobile experience is functional but less polished than desktop application

Verdict

Choose Close if your team makes 20+ calls daily and you're currently paying for separate phone and CRM vendors. The unified dialing saves 15-20 minutes daily per rep. Less suitable if your sales process is email or proposal-driven rather than outbound calling.

#4

Attio

Best For: Early-stage B2B startups (seed to Series A) with non-standard sales processes or complex relationship models

Attio takes a fundamentally different approach to CRM design—building a flexible, no-code platform where you define exactly which fields, views, and workflows match your business. Starting at $29 per user monthly, it sits between Pipedrive and Close in pricing while offering customization typically found only in enterprise platforms. The platform appeals to founders who've been frustrated by CRM rigidity and want a system that bends to their process rather than forcing process changes.

Pricing: Free tier for up to 2 users with basic features. Paid plans start at $29/user/month for professional tier. No per-contact pricing. Advanced customization available at higher tiers.

Key Features

  • No-code data model builder—define your own fields and relationships
  • Flexible views (list, kanban, timeline, table) switchable per workflow
  • Native multi-workspace support for portfolio companies or divisions
  • API-first architecture with extensive webhooks and automation
  • Built-in relationship mapping and notes with markdown support

Pros

  • +Customization without code—dramatically faster than Salesforce configuration
  • +Free tier is genuinely useful for very early-stage teams (founders + 1-2 people)
  • +Relationship-focused design naturally handles complex B2B dynamics (multiple contacts, decision makers)
  • +Switching cost is low; easy data export if you need to migrate later

Cons

  • -Too flexible for teams that need structure; less guidance than Pipedrive
  • -Smaller ecosystem of integrations (100+) compared to Pipedrive (600+)
  • -Company is younger (founded 2020); less track record through economic downturns
  • -Reporting is basic; heavy analytics users will need external BI tools

Verdict

Attio is ideal if you've outgrown spreadsheets but Pipedrive feels too limiting. Perfect for founders managing complex deal structures or non-traditional sales cycles. Not recommended for traditional, high-volume transactional sales where process consistency matters more than customization.

#5

Folk

Best For: BD teams, account executives managing existing relationships, and partnership-focused startups

Folk addresses a specific problem: your customer relationship data is scattered across email, LinkedIn, Slack, and calendar systems, yet most CRMs require manual data entry to centralize it. At $20 per user monthly (freemium available), Folk automatically surfaces relationship intelligence from multiple sources, then stores it in a simple, purpose-built CRM. The platform particularly appeals to relationship-focused sellers and business development teams who prioritize context over pipeline mechanics.

Pricing: Free plan includes basic CRM for unlimited contacts. Paid starts at $20/user/month for professional features. No per-contact overage charges. Annual billing available for 20% discount.

Key Features

  • Automatic data aggregation from email, LinkedIn, Slack, and calendar
  • Multi-channel interaction history in single contact view
  • AI-powered relationship scoring based on communication frequency
  • Customizable interaction reminders and relationship milestones
  • Integration with Slack for in-channel deal updates

Pros

  • +Minimal setup required; most relationship data populates automatically
  • +Perfect for teams already heavy on communication platforms (Gmail, Slack, LinkedIn)
  • +Relationship scoring helps identify priority contacts and at-risk relationships
  • +Slack integration keeps relationship data visible without app-switching

Cons

  • -Limited sales automation compared to Pipedrive or Freshsales
  • -No built-in communication tools; still requires external email or calling platforms
  • -Freemium tier is somewhat limited; most teams move to paid quickly
  • -Smaller feature set may feel bare if you need extensive customization

Verdict

Choose Folk if you're relationship-focused and currently losing context by spreading customer data across multiple platforms. Best for BD, AE, and customer success use cases. Less ideal for SDR teams or high-volume outbound where pipeline management outweighs relationship intelligence.

#6

Salesforce

Best For: Enterprise B2B organizations (500+ employees) managing complex sales structures, multiple divisions, or Fortune 500 customers

Salesforce remains the gold standard for enterprise organizations requiring unlimited customization, advanced forecasting, and sophisticated multi-division management. At $25 per user monthly for entry-level (Essentials) and scaling significantly higher, Salesforce demands organizational commitment but delivers unmatched power. The platform is overkill for early-stage startups but essential for companies with 200+ person sales organizations managing complex territory structures and multi-stakeholder deals.

Pricing: $25/user/month for Essentials, $75/user/month for professional, $150/user/month for enterprise, $300/user/month for unlimited tier. Requires annual commitment for most plans. No free trial for paid plans.

Key Features

  • Einstein AI for predictive forecasting and lead scoring
  • Unlimited custom objects and fields for complex data models
  • Advanced territory management and role hierarchies
  • Native Slack integration and AI-powered assistant
  • Flow automation builder for complex multi-step workflows

Pros

  • +Unmatched customization—can replicate virtually any business process
  • +Einstein AI delivers predictive insights at enterprise scale
  • +Established ecosystem with 1000+ AppExchange partners
  • +Scales infinitely with your organization; no feature ceiling
  • +Strongest security and compliance certifications (SOC2, HIPAA-ready)

Cons

  • -Significant hidden costs: implementation partner fees ($50K+), ongoing admin support
  • -Steep learning curve; requires dedicated Salesforce admin or consultant
  • -Overwhelming feature set for teams with simple sales processes
  • -Contract lock-in; cancellation penalties on multi-year agreements

Verdict

Salesforce is the right choice only if you have 200+ person sales org or specifically require enterprise features like advanced territory management and multi-division governance. For startups and SMBs, the complexity and cost outweigh benefits. The platform is best evaluated with implementation partner support, not self-implemented.

#7

Freshsales

Best For: SMB sales teams (20-100 reps) pursuing volume-driven sales with limited technical resources

Freshsales delivers artificial intelligence features at a price point typically reserved for Pipedrive-level alternatives. The platform is built for sales teams processing high-volume leads where automation and intelligent prioritization directly impact productivity. With AI lead scoring, engagement tracking, and predictive analytics baked into every plan, Freshsales ensures that even small teams benefit from machine learning insights without data science expertise.

Pricing: $15/user/month starter, $39/user/month professional, $69/user/month business tier. Freemium includes basic CRM for up to 3 users. All tiers include AI features.

Key Features

  • AI lead scoring that improves with data accumulation
  • Automated lead assignment rules based on territory or skill
  • Built-in calling, email, and activity tracking
  • Sales forecasting powered by historical deal velocity
  • Campaign tracking with conversion attribution

Pros

  • +Most affordable entry price for AI-enabled CRM ($15/user)
  • +Lead scoring works out-of-box without configuration
  • +Strong reporting dashboards for pipeline visibility
  • +Part of Freshworks ecosystem (integrates naturally with Freshdesk support)

Cons

  • -AI effectiveness increases slowly until you have 30+ closed deals
  • -UI is less polished than Pipedrive; steeper onboarding curve
  • -Advanced customization requires Freshworks certification
  • -Mobile app lags desktop in functionality

Verdict

Freshsales wins for cost-sensitive teams needing AI-powered automation. Select this if you have 20+ sales reps and want machine learning insights without enterprise pricing. Avoid if your team is smaller than 5 people or primarily email-driven rather than call-driven.

Frequently Asked Questions about best hubspot alternatives comparison

Pipedrive excels at pure sales pipeline management but lacks HubSpot's integrated marketing automation and customer service features. If your primary need is managing deals and sales workflows, Pipedrive's focused approach means faster adoption and lower cost ($14.90 vs $45/month minimum). However, HubSpot's all-in-one platform works better for companies needing marketing automation sequences, email campaigns, or customer support ticketing. The trade-off: Pipedrive is best-in-class for sales, while HubSpot is adequate-to-good across all functions. Evaluate based on whether you need a sales-only solution or multi-function platform. Most mid-market companies benefit from using Pipedrive for sales plus specialist tools (Mailchimp, Zendesk) rather than all-in-one solutions.

For a 10-person startup, Attio or Folk offer the best balance of features and pricing. Both provide free or very affordable tiers ($20-29/user) allowing you to maintain positive unit economics while establishing initial customer data practices. Attio works well if you have non-standard sales processes or complex relationship structures that Pipedrive's templates don't fit. Folk is superior if your team relies heavily on Gmail, Slack, and LinkedIn—it automatically consolidates relationship data without manual data entry. If your startup is purely transactional SaaS sales, Pipedrive at $14.90/user still wins on cost, but Freshsales at $15/user offers AI assistance that tiny teams benefit from immediately. Avoid Salesforce or Close at this stage—they're overbuilt for early-stage companies with simple sales processes.

Pipedrive requires the least technical setup and has the shortest time-to-value, typically achieving productivity within 1-2 weeks. The interface is intuitive enough that salespeople adopt it without formal training, and implementation is straightforward: connect your email, import contacts, define your deal stages, and start selling. Freshsales runs second for ease; the main challenge is configuring lead scoring rules, but defaults work adequately without customization. Close requires even less configuration since calling and email are pre-built features rather than integrations. Avoid self-implementing Salesforce—enterprise platforms virtually require consultant support for anything beyond basic setup. Attio sits in the middle; no-code customization makes it easier than Salesforce but more hands-on than Pipedrive. For resource-constrained teams, choose Pipedrive first unless you have specific reasons requiring alternatives.

Pricing savings depend on your team size and feature usage. A 10-person sales team on HubSpot Professional ($45/mo base + $99/user/month for paid sales feature) costs approximately $1,035/month minimum. Switching to Pipedrive at $14.90/user saves roughly $800 monthly ($9,600 annually) while maintaining equivalent sales functionality. Close at $49/user saves $500/month but includes communication tools separately costing $500-1000 elsewhere. Freshsales at $15/user delivers similar savings to Pipedrive plus AI features. The largest savings come from replacing HubSpot Enterprise ($1200+/month base + $165-165/user) with Salesforce Professional ($75/user), saving 30-40% while gaining customization. Beyond direct CRM costs, audit your technology stack: switching CRMs often reveals duplicate tools (separate email tracking, automation, reporting) that can be consolidated or eliminated, creating additional 15-25% cost reduction. Document your total martech spending before and after migration to quantify true savings.

Close and Pipedrive are specifically optimized for outbound, high-volume sales operations. Close wins if your team makes 30+ daily calls; the built-in VoIP calling eliminates app-switching and contact context is automatically captured. Pipedrive wins if your team prefers email and LinkedIn outreach; the pipeline visualization and activity tracking naturally align with multi-touch, multi-stage outbound sales. Freshsales offers a third option: AI lead scoring and automated assignment rules that intelligently distribute outbound prospects based on rep capacity and specialization. For pure cold email and LinkedIn outreach (book-and-call style), none are specifically optimized—you might combine Pipedrive or Freshsales with Salesloft or Apollo for email sequencing. The key differentiator: if your team burns through large prospect lists daily through calling, Close is unbeatable. If your outreach is lower-velocity but requires deep account research and multi-stakeholder mapping, Attio or Folk preserve relationship context that Pipedrive might lose.

All HubSpot alternatives integrate with marketing automation platforms, but depth varies significantly. Pipedrive integrates with Mailchimp, ActiveCampaign, and Zapier through 600+ available apps, allowing basic handoffs of qualified leads to marketing sequences but requiring manual workflow design. Freshsales has native integrations with Hubspot's own email but lacks deep integrations with standalone marketing platforms. Close integrates primarily with CRM-native features (email, SMS) without deep marketing automation connections. Salesforce offers the deepest integrations through AppExchange (1000+ apps), including native Pardot (B2B) and Marketing Cloud connectors for enterprise-grade orchestration. For startups, Pipedrive plus Zapier plus Mailchimp costs $50-100/month total and covers most email automation needs. If you need sophisticated multi-touch nurture campaigns rivaling HubSpot Marketing Hub, Salesforce with Pardot ($1300+/month) is necessary, but HubSpot remains more affordable at $440/month for equivalent capability. Budget an additional $200-500/month for integration configuration and ongoing workflow management across any platform.

Conclusion

The best HubSpot alternative depends entirely on your business model, company size, and sales process. Pipedrive dominates for cost-conscious SMB sales teams seeking a focused, intuitive pipeline tool without marketing or service features. Freshsales wins for cost-sensitive teams wanting AI-powered lead intelligence without enterprise pricing. Close excels for inside sales teams where calling and communication are core to the revenue process. Attio serves early-stage founders requiring customization without code, while Folk appeals to relationship-driven teams needing multi-channel data consolidation.

For enterprise organizations with 500+ employees and complex territory structures, Salesforce remains unmatched despite its complexity and cost. Mid-market companies with existing Freshworks support infrastructure find Freshsales integration compelling. For teams prioritizing implementation speed, Pipedrive achieves productivity fastest.

We recommend evaluating based on your primary revenue driver: if it's sales pipeline management, start with Pipedrive. If calling volume is high, test Close. If AI insights matter, pilot Freshsales. If relationship complexity is your friction point, try Attio or Folk. Most importantly, negotiate trial periods with at least two alternatives and involve your actual sales team in evaluation—adoption is the difference between saving 30% and saving nothing through expensive failed migrations. Once you've selected your platform, RevAlign.io can assist with CRM implementation, process design, and data migration to ensure your team gains benefits immediately rather than experiencing lengthy setup costs that erase savings.

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