B2B Sales Platforms That Integrate With HubSpot

B2B Sales Platforms That Integrate With HubSpot

Updated August 6, 20263,561 words10 tools compared

HubSpot is a powerful sales hub, but it doesn't exist in a vacuum. Most B2B teams need additional tools for email, calling, CRM management, and workflow automation. The good news? Dozens of platforms integrate directly with HubSpot, extending its capabilities without creating data silos. This guide reviews 15 of the best B2B sales platforms that connect seamlessly with HubSpot, helping you build a tech stack that actually works together. Whether you need better email productivity, native phone integration, advanced CRM features, or automation tools, we've analyzed the top options to help you make an informed decision. We'll break down pricing, key features, and real-world use cases so you can identify which platforms align with your sales process.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
HubSpot Sales HubAll-in-one sales managementFree (Starter $50/mo)Read reviews on G2 →Native CRM with email tracking
CopperGoogle Workspace sales teams$29/moRead reviews on G2 →Gmail-native interface
AircallSales teams needing call recording$30/moRead reviews on G2 →Call recording and analytics
SuperhumanHigh-volume email management$30/moRead reviews on G2 →AI-powered email productivity
Slack Sales ElevateTeams already using SlackAdd-on pricingRead reviews on G2 →Embedded sales tools in Slack
Monday CRMVisual, process-driven teams$99/moRead reviews on G2 →Customizable work OS
Zoho CRMCost-conscious organizations$18/moRead reviews on G2 →Affordable full-featured CRM
Salesforce EssentialsSmall business sales teams$165/moRead reviews on G2 →Enterprise CRM features
StreakGmail-native pipeline managementFree (Pro $15/mo)Read reviews on G2 →CRM inside Gmail inbox
Notion CRMTeams using Notion workspaceFree (premium $10/mo)Read reviews on G2 →Flexible database approach
PodioCustom workflow automation$99/moRead reviews on G2 →Highly customizable platform
HubSpot SequencesMulti-touch email campaignsIncluded in Sales HubRead reviews on G2 →Automated email sequences
HubSpot Operations HubSales ops and process management$50/moRead reviews on G2 →Data quality and automation
KlaviyoE-commerce and marketing focusedFree (Custom pricing)Read reviews on G2 →Email and SMS marketing
Verifone CRMPayment-integrated salesCustom pricingRead reviews on G2 →Payment processing integration

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

HubSpot Sales Hub

Top Pick

Best For: Teams building their entire sales stack within HubSpot or those seeking an all-in-one solution with email, calling, and automation features.

HubSpot Sales Hub is the native starting point for HubSpot users, offering built-in CRM, email tracking, and deal management. Since it's part of the HubSpot ecosystem, integration is automatic and data flows seamlessly across all modules. This makes it the foundation that other platforms integrate with, rather than competing against.

Pricing: Free tier available; Starter at $50/mo; Professional at $800/mo; Enterprise pricing on request.

Key Features

  • Email tracking and open detection
  • Automated follow-up sequences
  • Deal pipeline management
  • Sales forecasting
  • Native phone integration with HubSpot Calling

Pros

  • +Data lives in one system—no manual syncing required
  • +Intuitive interface for non-technical users
  • +Scales from 1-person startup to 500+ rep organization
  • +Strong reporting and analytics built-in
  • +Free tier gets you started immediately

Cons

  • -Higher price tiers can get expensive for large teams
  • -Some advanced features require upgrading to Professional tier
  • -Phone calling features require additional HubSpot Calling license

Verdict

If you're not already committed to another CRM, HubSpot Sales Hub is the logical choice. It eliminates integration headaches and provides a complete sales toolkit out of the box. Best for startups that want simplicity and don't have legacy systems to maintain.

#2

Copper

Best For: Sales teams that are Google Workspace-dependent and want CRM functionality without adopting a second platform for sales management.

Copper is a CRM built specifically for Google Workspace users, living natively inside Gmail. It integrates with HubSpot and syncs contacts, deals, and activity data bidirectionally. If your team lives in Gmail and Google Docs, Copper eliminates context switching by making CRM actions possible without leaving your inbox.

Pricing: Starts at $29/mo per user with annual billing; billed monthly at $35/mo. Custom enterprise pricing available.

Key Features

  • Gmail-native interface
  • Automatic email logging to contacts
  • Contact deduplication
  • Mobile app for iOS and Android
  • Two-way HubSpot sync

Pros

  • +No tab-switching needed—CRM lives in Gmail
  • +Fast adoption due to familiar Gmail interface
  • +Strong email tracking and logging capabilities
  • +Reasonable pricing per user
  • +Solid HubSpot integration keeps both systems current

Cons

  • -Limited deal customization compared to standalone CRMs
  • -Mobile experience is functional but less polished than desktop
  • -Smaller ecosystem of integrations than HubSpot

Verdict

Choose Copper if your team is already in Google Workspace and you want a lightweight CRM that doesn't require behavior change. The Gmail-native design dramatically improves adoption rates. Works well as a secondary system synced with HubSpot for teams that need flexibility.

#3

Aircall

Best For: B2B sales organizations where phone calls are primary touchpoints and teams need call recording, transcription, and automatic CRM logging.

Aircall is a cloud phone system built for sales teams, with first-class HubSpot integration. It records calls, transcribes conversations, and automatically logs interaction data back to HubSpot contacts. If phone conversations are core to your sales process, Aircall closes the gap that email-only CRMs leave open.

Pricing: Starts at $30/mo per user; Standard plan at $50/mo; Advanced plan at $70/mo with annual commitment.

Key Features

  • Cloud-based phone system
  • Automatic call recording
  • AI-powered call transcription
  • HubSpot integration with auto-logging
  • Call analytics and coaching tools

Pros

  • +Crystal-clear call quality compared to VoIP alternatives
  • +Automatic transcription saves time on manual notes
  • +HubSpot integration is bidirectional and reliable
  • +Call recording is automatic—no manual action needed
  • +Coaching tools help sales managers identify patterns

Cons

  • -Adds another monthly cost per user on top of HubSpot
  • -Phone routing setup requires planning to avoid complexity
  • -Transcription accuracy is good but not perfect—still requires review

Verdict

If your sales team makes 10+ calls daily, Aircall ROI becomes clear quickly. The automatic logging to HubSpot prevents contact information from going stale, and transcripts become searchable coaching assets. Essential for inside sales and remote teams where phone is primary.

#4

Superhuman

Best For: Sales development representatives and account executives who send 50+ emails daily and need to maintain response speed without burning out.

Superhuman is an AI-powered email client that integrates with HubSpot to enhance email productivity. It uses artificial intelligence to predict which emails matter most, automates repetitive replies, and provides real-time coaching on email response time. For high-volume email users, Superhuman reclaims hours per week.

Pricing: $30/mo per user flat rate.

Key Features

  • AI-powered email prioritization
  • One-click unsubscribe
  • Scheduled send with AI-optimized timing
  • Email templates and keyboard shortcuts
  • HubSpot integration for contact sync

Pros

  • +Single fixed price regardless of team size
  • +Genuinely saves time for high-volume email users
  • +Keyboard shortcuts dramatically speed up email management
  • +Mobile app maintains productivity on the go
  • +AI-powered priority inbox works out of the box

Cons

  • -Requires migration from existing email client—can feel risky initially
  • -AI prioritization needs training on email patterns
  • -Limited CRM features—works best as email layer on top of HubSpot

Verdict

Superhuman is a luxury product for email power users, not a necessity for everyone. If your SDRs or AEs are consistently responding late to leads or spending excessive time on email triage, Superhuman quickly pays for itself. Works well alongside HubSpot rather than replacing it.

#5

Slack Sales Elevate

Best For: Remote and distributed sales teams where Slack is the central communication hub and team members work asynchronously.

Slack Sales Elevate brings sales workflows directly into Slack, with native HubSpot integration. Sales reps can log activities, update deals, and receive alerts without leaving Slack. For teams where Slack is already the command center, this reduces tool fatigue and context switching.

Pricing: Slack app with HubSpot integration; pricing varies based on Slack tier and additional add-ons.

Key Features

  • Activity logging from Slack
  • Deal stage updates without leaving Slack
  • Real-time HubSpot notifications in channels
  • Activity feeds and collaboration tools
  • Mobile support for iOS and Android

Pros

  • +Eliminates tab-switching for reps already in Slack
  • +Improves activity logging compliance
  • +Works asynchronously for distributed teams
  • +Slack's notification system keeps team informed
  • +Lower friction than requiring separate CRM access

Cons

  • -Not a replacement for HubSpot—requires existing HubSpot instance
  • -Mobile experience limited compared to native apps
  • -Requires Slack workspace setup and permissions management

Verdict

Slack Sales Elevate is best for teams already invested in Slack for internal communication. It won't replace HubSpot but makes HubSpot more accessible to teams who resist opening another application. Particularly useful for inside sales where team transparency matters.

#6

Monday CRM

Best For: Sales organizations with complex, multi-stage processes or teams that need visibility across hundreds of deals simultaneously.

Monday CRM is a visual, work-OS approach to sales pipeline management that integrates with HubSpot. It appeals to teams that think in processes and workflows rather than traditional CRM paradigms. The customization depth allows teams to model their exact sales process.

Pricing: Starts at $99/mo for up to 5 users; $199/mo for 10 users; higher tiers available.

Key Features

  • Fully customizable pipeline views
  • Automation builder for sales workflows
  • HubSpot two-way sync
  • Real-time collaboration
  • Advanced reporting and analytics

Pros

  • +Extreme flexibility in pipeline design
  • +Strong visual interface helps sales managers oversee teams
  • +Automation builder prevents manual data entry
  • +Real-time collaboration reduces email overhead
  • +Scales as organization grows

Cons

  • -Steeper learning curve than traditional CRMs
  • -Customization requires technical expertise or professional services
  • -Per-user pricing adds up quickly for large teams
  • -Integration with HubSpot requires ongoing maintenance

Verdict

Monday CRM shines for organizations with non-standard sales processes or those managing 100+ simultaneous deals. The flexibility prevents you from forcing your process into a predefined mold. Works well synced with HubSpot if you need one system for reporting and another for process management.

#7

Zoho CRM

Best For: Early-stage startups, non-profits, or established companies that want advanced CRM features without HubSpot's price tag.

Zoho CRM is an affordable, full-featured CRM platform that integrates with HubSpot and offers an alternative for teams skeptical of HubSpot pricing. Zoho provides 90% of HubSpot's functionality at 30% of the cost, making it ideal for budget-conscious organizations or those evaluating multiple options.

Pricing: Standard at $18/mo per user; Professional at $35/mo; Enterprise at $52/mo with annual commitment.

Key Features

  • Contact and deal management
  • Sales forecasting
  • Email integration
  • Mobile app
  • API for custom integrations

Pros

  • +Lowest cost per-user of major CRMs
  • +Feature parity with more expensive competitors
  • +Zoho ecosystem offers bundled discounts if using multiple Zoho apps
  • +Strong API for custom integrations
  • +Respectable HubSpot integration

Cons

  • -User interface feels dated compared to HubSpot
  • -Customer support is less responsive than HubSpot
  • -Integration quality depends on third-party app developers
  • -Brand recognition lower than HubSpot, may require internal training

Verdict

Zoho CRM is the smart choice for budget-constrained organizations or those just starting with CRM. The per-user pricing makes it particularly attractive for teams with 5-20 reps. If you integrate with HubSpot, consider Zoho as the primary system and HubSpot for specific add-on features.

#8

Salesforce Essentials

Best For: Small sales teams that want Salesforce capabilities or organizations planning to grow into full Salesforce eventually.

Salesforce Essentials is Salesforce's entry-level CRM, designed for small business sales teams. It integrates with HubSpot and provides access to Salesforce's ecosystem while maintaining a lower price point than full Salesforce. Best for organizations wanting Salesforce's brand, ecosystem, and customization capability without enterprise cost.

Pricing: $165/mo per user (minimum of 1 user), billed monthly or annually.

Key Features

  • Basic CRM with contacts, accounts, and opportunities
  • Email integration and tracking
  • Mobile app
  • Reporting and dashboards
  • API access for integrations

Pros

  • +Access to Salesforce AppExchange for 1000+ integrations
  • +Strong if planning eventual upgrade to full Salesforce
  • +Reports and dashboards built-in
  • +Mobile app is stable and reliable
  • +Customizable to match specific workflows

Cons

  • -Higher price point than HubSpot or Zoho
  • -Interface complexity isn't justified for simple teams
  • -Learning curve steeper than competing platforms
  • -HubSpot integration works but requires configuration

Verdict

Salesforce Essentials makes sense only if you already know you'll eventually move to full Salesforce or if you need deep integrations available only in AppExchange. For startups and small teams evaluating options, HubSpot or Zoho usually offer better value.

#9

Streak

Best For: Gmail-native teams that want lightweight CRM functionality without switching applications.

Streak turns Gmail into a CRM by adding deal pipelines directly into the inbox. It integrates with HubSpot to sync data bidirectionally, allowing teams to manage deals without leaving Gmail. For organizations where the inbox is already the control center, Streak eliminates the separate CRM step.

Pricing: Free tier available; Pro at $15/mo; Unlimited at $69/mo per user.

Key Features

  • Pipeline management inside Gmail
  • Email-based deal tracking
  • Collaboration on pipelines
  • Custom fields and automation
  • HubSpot two-way sync

Pros

  • +Free tier is legitimately functional for small teams
  • +Lowest price point of all CRM options
  • +No context switching required
  • +Fast adoption due to Gmail familiarity
  • +Works well as lightweight parallel system to HubSpot

Cons

  • -Limited deal customization compared to full CRMs
  • -Mobile experience is minimal
  • -Not suitable for large teams with complex processes
  • -Limited reporting compared to purpose-built CRMs

Verdict

Streak is best for freelancers, agency solopreneurs, or very early-stage teams that need basic CRM functionality at minimal cost. The free tier is genuinely useful. Doesn't replace HubSpot for serious sales operations but complements it well for lightweight deal tracking.

#10

Notion CRM

Best For: Teams already using Notion for documentation and knowledge management who want to extend it into sales without adopting another platform.

Notion CRM is a flexible, database-driven approach to sales management for teams already using Notion as their operating system. Rather than a traditional CRM, Notion provides templates and databases that teams customize to match their process. It integrates with HubSpot through automation tools like Zapier.

Pricing: Free tier (single-workspace); Personal Pro at $10/mo; Team at $25/mo per user.

Key Features

  • Fully customizable database structure
  • Template galleries for sales processes
  • Synced databases for team collaboration
  • Relations and rollups for complex data
  • Zapier integration with HubSpot

Pros

  • +Exceptional value if already paying for Notion
  • +Extreme flexibility in customization
  • +Single system for all company knowledge
  • +Growing template marketplace
  • +Strong community for sharing templates

Cons

  • -Requires manual setup—no out-of-box functionality
  • -HubSpot integration is indirect through Zapier
  • -Not suitable for teams with 50+ deals in flight
  • -Reporting and analytics are manual

Verdict

Notion CRM works best as a secondary sales system for teams that already live in Notion. Don't choose Notion as your primary CRM unless you're willing to invest time in building custom views. Excellent for solopreneurs and small teams wanting an all-in-one workspace.

Frequently Asked Questions about which b2b sales platforms integrate with hubspot

Integration means two systems can share data automatically without manual copying or switching between applications. A sales platform integrated with HubSpot can sync contacts, deals, activity logs, and custom fields bidirectionally. This means updates in one system appear in the other, preventing data inconsistency and reducing manual entry errors. For example, Aircall logs calls to HubSpot contacts automatically; Copper syncs Gmail activity to HubSpot deals. Integration depth varies—some platforms offer real-time two-way sync while others only push data in one direction. Check whether the integration is native (built directly by the platform) or third-party (using tools like Zapier), as native integrations are usually more reliable and faster.

Most B2B sales teams use HubSpot as their central CRM and layer specialized tools on top. HubSpot handles contact management, deal tracking, and reporting. Then you add Aircall for phone calls, Superhuman for email productivity, or Monday for visual pipeline management. This hybrid approach lets each tool do what it does best rather than forcing one platform to solve all problems. The key is choosing tools that integrate cleanly with HubSpot so data flows automatically. Only replace HubSpot entirely if you've identified a specific limitation it has that another platform solves better, and you're confident that platform offers equivalent functionality in every other area. For most startups, HubSpot is the foundation and other platforms extend it.

Use this framework: (1) Identify the specific problem the tool solves that HubSpot doesn't. (2) Calculate time saved or improved outcomes from using it. (3) Factor in the monthly cost per user plus implementation and training time. (4) Consider integration maintenance—will it require ongoing oversight or break frequently? (5) Ask if your team will actually use it or if it's complexity for complexity's sake. For example, if your SDR team spends 2 hours daily on email, Superhuman might save 5 hours per week at $30/mo per user—clear ROI. But if adding it means training 10 people on a new interface, that changes the equation. Start with integrations that solve obvious pain points for your team, not tools that sound nice in theory. Many B2B teams overload their stack with tools that provide marginal value.

Common issues include: (1) Data latency—integration syncs every 15-60 minutes, so real-time accuracy isn't guaranteed; (2) Field mapping errors—custom fields in HubSpot might not map correctly to the external tool; (3) One-way syncing—some integrations only push data in one direction; (4) Contact deduplication—systems disagree about whether a contact already exists; (5) API rate limits—if syncing large amounts of historical data, you may hit limits; (6) Broken integrations after HubSpot API updates. Mitigate these by: starting with shallow integrations (sync only essential fields), documenting your field mappings, testing with a small user group first, checking integration documentation for known limitations, and assigning someone ownership of integration health. Tools like RevAlign.io can help audit and implement integrations correctly to avoid these common pitfalls.

Native integrations built by HubSpot or maintained by the platform company itself tend to be most reliable. HubSpot's own products—Sales Hub, Sequences, Operations Hub, and Calling—integrate perfectly because they're designed together. Third-party platforms with strong integration teams include Aircall (native HubSpot integration), Copper (direct sync), and Monday (documented two-way sync). Avoid integrations that only work through Zapier or third-party services unless you have no alternative—those are slower and more fragile. Before committing to a platform, check the integration documentation and read reviews specifically mentioning HubSpot syncing. Ask the vendor how often they update their integration, what support they provide if syncing breaks, and whether they maintain dedicated staff for integration maintenance.

Conclusion

Choosing which sales platforms to integrate with HubSpot depends on your specific sales process, team size, and pain points. HubSpot Sales Hub remains the foundational choice for most B2B teams because it offers completeness out of the box without forcing integration complexity. However, specialized tools like Aircall for calling, Superhuman for email productivity, and Copper for Gmail-native workflows solve specific problems that HubSpot handles generically.

For small teams (2-5 reps) just starting, begin with HubSpot alone or HubSpot plus one focused integration addressing your biggest friction point. For growing teams (5-20 reps), layering in a phone system and call tracking platform typically delivers clear ROI. For larger organizations (20+ reps), adding a visual pipeline tool like Monday or a specialized email platform becomes worthwhile.

The common thread across successful implementations is integration quality—choose platforms that sync cleanly with HubSpot to avoid manual data entry, reduce errors, and improve adoption. Avoid adding tools just because they're trendy or because competitors use them. Each additional platform increases complexity, requires training, and creates maintenance burden. Start minimal, add deliberately, and measure whether each addition actually improves sales outcomes. If you're uncertain whether your integration setup will work, or if you need help implementing these platforms correctly, tools like RevAlign.io provide implementation guidance to ensure platforms work together smoothly from day one.

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