7 Best Pipedrive Alternatives for Sales Teams in 2024

7 Best Pipedrive Alternatives for Sales Teams in 2024

Updated May 18, 20261,081 words6 tools compared

While Pipedrive has earned its reputation as a user-friendly CRM designed by salespeople, it's not the perfect fit for every business. Whether you're outgrowing Pipedrive's features, need more advanced automation, or looking for better pricing options, there are excellent alternatives that might better serve your sales team's needs.

Choosing the right CRM is crucial for your sales success. The wrong platform can slow down your team, create data silos, and ultimately hurt your revenue growth. Different businesses have unique requirements – from simple contact management for startups to complex enterprise workflows with advanced AI capabilities.

In this comprehensive guide, we'll explore seven powerful Pipedrive alternatives, each with distinct strengths. We'll cover everything from free options perfect for bootstrapped startups to enterprise-grade solutions with advanced features. By the end, you'll have a clear understanding of which CRM best matches your team size, budget, and sales process requirements.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
HubSpotSMB to EnterpriseFree4.4/5All-in-one platform
SalesforceEnterprise$25/user/mo4.3/5Advanced customization
CloseInside sales teams$49/user/mo4.6/5Built-in calling
AttioModern startupsFree4.7/5Flexible workflow
FolkRelationship buildingFree4.5/5AI automation
FreshsalesHigh-velocity teamsFree4.2/5AI-powered insights

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

HubSpot

Top Pick

Best For: Growing companies that need marketing automation alongside sales CRM

HubSpot stands out as the most comprehensive Pipedrive alternative, offering a complete customer platform that integrates marketing, sales, and service tools. Unlike Pipedrive's sales-only focus, HubSpot provides a unified ecosystem where all customer interactions are tracked and managed. The platform scales exceptionally well, starting with a generous free tier and growing into enterprise-level functionality. Its intuitive interface and extensive educational resources make it accessible for teams of all sizes.

Pricing: Free plan available, paid plans start at $45/month for advanced features

Key Features

  • Free CRM with unlimited contacts
  • Marketing automation tools
  • Email tracking and sequences
  • Deal pipeline management
  • Reporting and analytics dashboard

Pros

  • +Generous free tier with core CRM features
  • +Integrated marketing and sales tools reduce software stack complexity
  • +Extensive educational content and community support

Cons

  • -Can become expensive as you add more features and users
  • -Learning curve for advanced marketing automation features

Verdict

HubSpot is ideal for growing businesses that want an all-in-one solution. The free plan makes it perfect for startups, while the paid tiers offer enterprise-level capabilities for scaling companies.

#2

Salesforce

Best For: Large enterprises with complex sales processes and dedicated IT resources

Salesforce remains the gold standard for enterprise CRM solutions, offering unmatched customization and scalability. While Pipedrive focuses on simplicity, Salesforce provides deep functionality for complex sales processes and large teams. The platform's strength lies in its extensive customization options, powerful automation capabilities, and vast ecosystem of third-party integrations. However, this power comes with complexity that requires dedicated administration and training.

Pricing: Starting at $25 per user per month, with higher tiers for advanced features

Key Features

  • Advanced workflow automation
  • Custom object creation
  • AI-powered Einstein analytics
  • Territory management
  • Advanced reporting and dashboards

Pros

  • +Highly customizable to fit any business process
  • +Powerful AI features for sales forecasting and insights
  • +Extensive third-party integration ecosystem

Cons

  • -Steep learning curve and complex setup process
  • -Requires ongoing administration and maintenance

Verdict

Salesforce is the top choice for enterprises that need maximum flexibility and have the resources to properly implement and maintain the system. It's overkill for most small businesses but unmatched for complex enterprise needs.

#3

Close

Best For: Inside sales teams and businesses that prioritize phone-based selling

Close differentiates itself as a CRM built specifically for inside sales teams that rely heavily on phone calls and direct outreach. Unlike Pipedrive's basic communication features, Close integrates calling, email, and SMS directly into the CRM interface. This eliminates the need for separate communication tools and ensures all interactions are automatically logged. The platform excels at helping sales teams maintain high activity levels and track communication effectiveness.

Pricing: $49 per user per month with 14-day free trial

Key Features

  • Built-in VoIP calling system
  • Automated email sequences
  • SMS messaging integration
  • Call recording and analytics
  • Activity-based reporting

Pros

  • +All communication tools integrated in one platform
  • +Excellent call quality and reliability
  • +Strong focus on sales activity tracking

Cons

  • -Higher price point compared to basic CRM options
  • -Limited marketing automation features

Verdict

Close is perfect for sales teams that make high volumes of calls and want everything integrated in one platform. The higher price is justified by the built-in communication tools that replace multiple separate services.

#4

Attio

Best For: Modern startups and scale-ups that need flexible data management

Attio represents the new generation of CRM tools, designed with modern workflows and data flexibility in mind. While Pipedrive follows traditional CRM structures, Attio allows you to build custom data models that match your exact business needs. The platform combines the simplicity of modern tools with powerful customization options, making it ideal for companies that don't fit standard CRM molds. Its clean interface and intuitive design make complex data management accessible.

Pricing: Free plan available, paid plans start at $29 per user per month

Key Features

  • Flexible data model creation
  • Real-time collaboration features
  • Advanced list building and segmentation
  • Custom pipeline configurations
  • API-first architecture

Pros

  • +Highly flexible data structure adapts to any business model
  • +Modern, intuitive interface that's easy to learn
  • +Strong API and integration capabilities

Cons

  • -Newer platform with smaller ecosystem than established competitors
  • -May be too flexible for teams that prefer structured approaches

Verdict

Attio is excellent for growing companies that need more flexibility than traditional CRMs offer. It's particularly well-suited for product-led growth companies and modern sales teams.

#5

Folk

Best For: Relationship-driven businesses and consultants who prioritize personal connections

Folk positions itself as a relationship-focused CRM that goes beyond traditional sales tracking to help build meaningful business connections. The platform combines contact management with intelligent automation to help users stay on top of relationship maintenance. Folk's approach to CRM emphasizes the human element of sales while using AI to handle routine tasks and provide insights. This makes it particularly valuable for businesses where relationships drive revenue.

Pricing: Free plan available, paid plans start at $20 per user per month

Key Features

  • AI-powered relationship insights
  • Multi-channel contact enrichment
  • Automated follow-up reminders
  • Social media integration
  • Smart contact scoring

Pros

  • +Strong focus on relationship building rather than just deal tracking
  • +AI automation handles routine relationship maintenance tasks
  • +Competitive pricing with free tier available

Cons

  • -Less suitable for high-volume transactional sales
  • -Newer platform with developing feature set

Verdict

Folk is ideal for businesses where relationship quality matters more than transaction volume. It's particularly good for consultants, agencies, and B2B companies with long sales cycles.

#6

Freshsales

Best For: SMB sales teams that want AI-powered insights without complexity

Freshsales offers a balanced approach between Pipedrive's simplicity and enterprise-level functionality, with strong AI capabilities built into the core platform. The CRM focuses on helping high-velocity sales teams close deals faster through intelligent automation and insights. Freshsales integrates well with other Freshworks products, making it a solid choice for companies already using Freshdesk or other tools in the ecosystem. The platform provides good value with its free tier and reasonable pricing for advanced features.

Pricing: Free plan available, paid plans start at $15 per user per month

Key Features

  • AI-powered lead scoring
  • Built-in phone and email
  • Visual sales pipeline
  • Advanced reporting and analytics
  • Workflow automation

Pros

  • +Good balance of features and ease of use
  • +AI capabilities at accessible price points
  • +Integration with Freshworks ecosystem

Cons

  • -AI features may not be as advanced as specialized platforms
  • -Limited customization compared to enterprise solutions

Verdict

Freshsales is a solid middle-ground option for SMB teams that want more than basic CRM features but don't need enterprise complexity. The AI features provide good value for the price point.

Frequently Asked Questions about pipedrive alternatives

Companies typically switch from Pipedrive for several key reasons: needing more advanced automation capabilities, requiring integrated marketing tools, outgrowing the customization options, or seeking better pricing for larger teams. Some businesses also switch to access more sophisticated reporting and analytics, built-in communication tools like VoIP calling, or specialized features for their industry. While Pipedrive excels at simplicity, growing companies often need more comprehensive functionality that alternatives can provide.

For startups, HubSpot typically offers the best value with its generous free tier that includes unlimited contacts, basic pipeline management, and email integration. Attio and Folk also provide strong free plans with modern interfaces. The key is matching features to your actual needs – if you need built-in calling, Close might be worth the higher price. For bootstrapped startups, starting with HubSpot's free plan and upgrading as you grow provides the best long-term value proposition.

Salesforce leads in enterprise capabilities with advanced customization, territory management, and complex workflow automation. HubSpot provides enterprise features with better ease of use, including advanced marketing automation and comprehensive reporting. For enterprises prioritizing communication, Close offers sophisticated call center capabilities. The choice depends on specific enterprise needs: Salesforce for maximum customization, HubSpot for integrated marketing and sales, and Close for communication-heavy operations. Most alternatives offer enterprise plans with advanced security and compliance features.

Yes, most Pipedrive alternatives offer extensive integration capabilities. HubSpot provides native integrations with hundreds of tools plus a robust API. Salesforce has the largest ecosystem with thousands of third-party apps. Close integrates well with common sales and marketing tools. Attio offers API-first architecture for custom integrations. When evaluating alternatives, check for specific integrations with your current tools like email platforms, accounting software, and marketing automation systems. Most platforms also offer Zapier integration for connecting with less common tools.

Conclusion

Choosing the right Pipedrive alternative depends on your specific business needs, team size, and growth plans. HubSpot offers the best overall value for most growing businesses with its free tier and integrated marketing tools. Salesforce remains unmatched for enterprise complexity, while Close excels for inside sales teams. Modern options like Attio and Folk bring fresh approaches to relationship management and data flexibility.

Before making a decision, take advantage of free trials and free tiers to test how each platform fits your workflow. Consider not just your current needs but where your business will be in 12-18 months. The best CRM is one your team will actually use consistently, so prioritize ease of adoption alongside feature requirements. Remember that switching CRMs is a significant undertaking, so choose a platform that can grow with your business rather than one you'll outgrow quickly.

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