7 Best HubSpot Alternatives for Growing Businesses in 2024

7 Best HubSpot Alternatives for Growing Businesses in 2024

Updated May 18, 2026919 words6 tools compared

HubSpot has long been a go-to CRM solution for businesses of all sizes, but it's not the only game in town. Whether you're a startup looking for more affordable options, an enterprise needing specialized features, or simply exploring what else is available, there are numerous HubSpot alternatives that might better fit your specific needs and budget.

The CRM landscape has evolved significantly, with new players offering innovative approaches to customer relationship management, sales automation, and marketing integration. Some focus on simplicity and ease of use, while others provide advanced customization options or industry-specific features. In this comprehensive guide, we'll explore seven powerful alternatives to HubSpot, examining their strengths, weaknesses, pricing models, and ideal use cases to help you make an informed decision for your business.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
SalesforceEnterprise$25/user/mo4.4/5Advanced customization
PipedriveSMB$14.90/user/mo4.5/5Visual sales pipeline
CloseInside sales teams$49/user/mo4.6/5Built-in calling & SMS
AttioStartupsFree/$29/user/mo4.7/5Flexible data modeling
FolkRelationship buildersFree/$20/user/mo4.3/5AI-powered insights
FreshsalesHigh-velocity salesFree/$15/user/mo4.2/5AI lead scoring

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Salesforce

Top Pick

Best For: Large enterprises with complex sales processes and dedicated IT resources

Salesforce stands as the undisputed leader in enterprise CRM solutions, offering unmatched customization capabilities and scalability. As the world's #1 CRM platform, it provides a comprehensive suite of tools that can be tailored to virtually any business process or industry requirement. With its recent focus on AI integration and agentic enterprises, Salesforce continues to push the boundaries of what's possible in customer relationship management.

Pricing: Starting at $25/user/month for Starter edition, with Professional ($80), Enterprise ($165), and Unlimited ($330) tiers available

Key Features

  • Advanced workflow automation
  • Extensive third-party integrations
  • Custom object creation
  • AI-powered Einstein analytics
  • Multi-cloud platform support

Pros

  • +Highly customizable to fit any business model
  • +Extensive ecosystem of apps and integrations
  • +Advanced reporting and analytics capabilities

Cons

  • -Steep learning curve for new users
  • -Can become expensive with add-ons and customizations

Verdict

Salesforce is the ideal choice for large enterprises that need a highly customizable CRM platform and have the resources to fully utilize its extensive capabilities.

#2

Pipedrive

Best For: Small to medium businesses with straightforward sales processes

Pipedrive was built by salespeople for salespeople, focusing on visual pipeline management and ease of use. This Estonian-founded CRM has gained popularity worldwide for its intuitive interface and practical approach to sales management. The platform emphasizes activity-based selling, helping sales teams stay organized and focused on the actions that drive deals forward.

Pricing: Plans start at $14.90/user/month for Essential, with Advanced ($27.90), Professional ($49.90), and Power ($64.90) tiers

Key Features

  • Visual pipeline management
  • Activity reminders and scheduling
  • Email integration and templates
  • Goal setting and progress tracking
  • Mobile app with full functionality

Pros

  • +Extremely user-friendly interface
  • +Strong focus on sales activities and follow-ups
  • +Affordable pricing for small businesses

Cons

  • -Limited marketing automation features
  • -Reporting capabilities could be more advanced

Verdict

Pipedrive is perfect for small to medium businesses that want a straightforward, sales-focused CRM without the complexity of enterprise solutions.

#3

Close

Best For: Startups and inside sales teams focused on outbound prospecting

Close is specifically designed for inside sales teams that rely heavily on phone and email outreach. Unlike many CRMs that require integration with third-party communication tools, Close has built-in calling, email, and SMS capabilities. This integration eliminates the need to switch between different platforms, making it particularly appealing to high-volume outbound sales teams.

Pricing: Starting at $49/user/month for Startup plan, with Professional ($79) and Business ($149) options available

Key Features

  • Built-in phone system with local numbers
  • Email sequences and automation
  • SMS messaging capabilities
  • AI-powered conversation insights
  • Power dialer for high-volume calling

Pros

  • +All-in-one communication platform eliminates tool switching
  • +Strong automation features for follow-up sequences
  • +Excellent for high-volume outbound sales activities

Cons

  • -Higher price point compared to basic CRMs
  • -May be overkill for businesses that don't do much phone selling

Verdict

Close is the top choice for startups and inside sales teams that need integrated communication tools and want to streamline their outbound sales process.

#4

Attio

Best For: Modern startups and growing companies that need flexible data management

Attio represents a new generation of CRM platforms that prioritize flexibility and modern design. Built with a data-first approach, it allows users to create custom data models and workflows that adapt to their unique business processes. The platform combines the power of a database with the usability of modern software, making it particularly appealing to tech-savvy startups and growing companies.

Pricing: Free plan available for up to 3 users, paid plans start at $29/user/month

Key Features

  • Flexible data modeling and custom fields
  • Real-time collaboration features
  • Advanced filtering and segmentation
  • API-first architecture
  • Beautiful, modern user interface

Pros

  • +Highly flexible and customizable data structure
  • +Modern, intuitive user interface
  • +Strong collaboration features for team workflows

Cons

  • -Newer platform with smaller ecosystem
  • -May require more setup time than traditional CRMs

Verdict

Attio is ideal for forward-thinking startups that want a modern, flexible CRM platform that can grow and adapt with their evolving business needs.

#5

Folk

Best For: Startups and small businesses focused on relationship building and networking

Folk takes a relationship-centric approach to CRM, focusing on helping businesses build and maintain meaningful connections with their contacts. The platform integrates data from multiple channels and uses AI to provide insights about relationships and opportunities. It's designed to be simple yet powerful, making relationship management accessible to businesses that might find traditional CRMs overwhelming.

Pricing: Free plan available, paid plans start at $20/user/month

Key Features

  • Multi-channel data aggregation
  • AI-powered relationship insights
  • Contact enrichment and social data
  • Simple, clean interface
  • Integration with popular business tools

Pros

  • +Focuses on relationship quality over quantity
  • +AI helps identify warm opportunities and connections
  • +Simple setup and easy to use

Cons

  • -Limited advanced sales automation features
  • -Smaller feature set compared to comprehensive CRMs

Verdict

Folk is perfect for relationship-focused businesses and startups that prioritize building genuine connections over managing complex sales processes.

#6

Freshsales

Best For: Small to medium businesses with high-volume sales activities

Freshsales is part of the Freshworks suite and is designed for high-velocity sales teams that need to move fast and close deals quickly. The platform incorporates AI throughout the user experience, from lead scoring to deal insights, helping sales teams prioritize their efforts and focus on the most promising opportunities. It offers a good balance of features and affordability for growing businesses.

Pricing: Free plan available, paid plans start at $15/user/month for Growth, with Pro ($39) and Enterprise ($69) tiers

Key Features

  • AI-powered lead scoring and insights
  • Built-in phone and email capabilities
  • Advanced reporting and analytics
  • Territory and quota management
  • Workflow automation

Pros

  • +AI features help prioritize sales activities
  • +Good value for money with comprehensive feature set
  • +Part of integrated Freshworks ecosystem

Cons

  • -Interface can feel cluttered with many features
  • -Some advanced features require higher-tier plans

Verdict

Freshsales is a solid choice for growing businesses that want AI-powered sales insights and comprehensive CRM functionality at a reasonable price point.

Frequently Asked Questions about hubspot alternatives

Businesses typically switch from HubSpot due to several key factors: cost concerns as they scale (HubSpot can become expensive with add-ons), need for more specialized features for their industry, desire for simpler interfaces without marketing complexity, better integration with existing tools, or more flexible customization options. Some companies also switch because they need stronger enterprise-grade features or prefer CRMs built specifically for their sales methodology, such as inside sales or relationship-based selling.

Selecting the right alternative depends on several factors: your business size and growth stage, primary use case (sales, marketing, or service), budget constraints, technical expertise of your team, and specific feature requirements. Start by identifying your must-have features versus nice-to-haves, consider your team's technical skills for implementation, evaluate integration needs with existing tools, and take advantage of free trials to test usability. Also consider future scalability needs and whether the platform can grow with your business.

Yes, many of these alternatives are particularly well-suited for small businesses and startups. Options like Pipedrive, Attio, Folk, and Freshsales offer free plans or affordable entry-level pricing. These platforms often provide simpler interfaces and faster implementation compared to HubSpot, making them ideal for smaller teams with limited resources. Startups benefit from solutions like Close for outbound sales or Folk for relationship building, which offer specialized features without the complexity and cost of comprehensive marketing platforms.

Most modern CRM platforms provide data migration tools or services to help you transition from HubSpot. The migration typically includes contacts, companies, deals, and activity history. Salesforce offers professional migration services, while platforms like Pipedrive and Freshsales provide import wizards and CSV templates. Some newer platforms like Attio offer API-based migrations for more complex data structures. However, custom fields, workflows, and integrations usually need to be recreated. It's recommended to work with the new platform's support team or consider professional migration services for complex setups.

Conclusion

Choosing the right CRM platform is crucial for your business success, and while HubSpot is excellent, it's not the only solution available. Each alternative we've explored offers unique strengths: Salesforce for enterprise-level customization, Pipedrive for sales simplicity, Close for integrated communications, Attio for modern flexibility, Folk for relationship focus, and Freshsales for AI-powered efficiency.

The best choice depends on your specific needs, budget, and growth plans. Consider starting with free trials of 2-3 platforms that align with your requirements. Pay attention to user adoption rates within your team, as the most feature-rich platform won't help if your team doesn't use it effectively. Remember that switching CRMs is a significant decision that affects your entire sales and marketing process, so take time to evaluate thoroughly and involve key stakeholders in the decision-making process.

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