People.ai has built a strong reputation in the revenue intelligence space, but it's not the only player in the game—and it's definitely not free. If you're evaluating People.ai alternatives, you're likely looking for tools that can help your sales team capture customer interactions, analyze conversations, and drive pipeline visibility without breaking the bank.
Whether you need conversation intelligence, deal management, or AI-powered forecasting, there are several robust options available. Some offer free tiers to get started, while others provide enterprise-grade features at different price points. In this guide, we've reviewed nine alternatives to help you find the right fit for your sales organization's specific needs and budget constraints.
Quick Comparison
Product
Best For
Starting Price
Rating
Key Feature
Dooly
Sales teams wanting deal tracking
Free plan available
4.4/5
Real-time deal management
BoostUp
Sales forecasting automation
Free + paid plans
4.3/5
AI-powered pipeline insights
Scratchpad
CRM data accuracy
Free + paid plans
4.5/5
Automated CRM updates
Weflow
Sales workflow optimization
Free + paid plans
4.2/5
Deal acceleration
Clari
Enterprise revenue forecasting
Contact sales
4.6/5
Revenue Orchestration Platform
Gong
Enterprise conversation intelligence
Contact sales
4.7/5
AI-powered call analysis
Chorus
Enterprise call recording
Contact sales
4.5/5
Conversation intelligence
Aviso
Revenue operations teams
Contact sales
4.4/5
Predictive analytics
People.ai
Enterprise revenue intelligence
Contact sales
4.5/5
Conversation and activity intelligence
Scroll horizontally to see all columns
Detailed Reviews
In-depth analysis of each platform to help you make the right choice.
#1
Dooly
Top Pick
Best For: Sales teams wanting to reduce CRM admin work and improve deal visibility
Dooly is a purpose-built deal management platform that helps sales teams maintain accurate pipeline visibility without the friction of traditional CRM data entry. Unlike People.ai's broader revenue intelligence approach, Dooly focuses on simplifying how teams collaborate on deals, update forecasts, and stay aligned on opportunities. It's particularly valuable for mid-market teams that want to reduce admin work while keeping everyone on the same page about what's actually happening in the pipeline.
Pricing: Free plan available for up to 3 users; paid plans start at approximately $50/month per user for additional features and team members
Key Features
Real-time deal status updates
Forecast accuracy tools
Mobile app for on-the-go updates
Pipeline visibility dashboards
Integration with Salesforce and HubSpot
Pros
+Free tier allows small teams to get started without investment
+Dramatically reduces time spent on CRM updates through streamlined interface
+Strong mobile experience means reps can update deals from anywhere
+Clean, intuitive design that teams adopt quickly with minimal training
Cons
-Limited conversation intelligence compared to People.ai
-Doesn't automatically capture email or call data without manual entry
-Free plan restricted to 3 users, limiting scalability for larger teams
Verdict
Dooly is the best choice if your primary pain point is keeping the pipeline accurate and your team aligned without adding manual work. It won't give you conversation analysis like People.ai, but it excels at the deal management layer that many sales teams neglect. Start with the free plan to test whether the focused approach works for your workflow.
#2
Scratchpad
Best For: Teams struggling with CRM data quality and forecast accuracy
Scratchpad tackles one of sales' biggest problems: inaccurate CRM data. Rather than trying to be everything, this tool focuses specifically on making it effortless for reps to capture and update information in Salesforce. It sits between your rep's workflow and your CRM, automatically pulling relevant context and allowing fast, accurate data entry. For teams frustrated by poor data quality that impacts forecasting, Scratchpad offers a targeted solution that's simpler and often cheaper than broader platforms like People.ai.
Pricing: Free plan available; paid plans start around $45/month per user with expanded functionality
Key Features
Automatic account context retrieval
One-click CRM field updates
Activity capture from email and calendar
Salesforce integration
Deal insight dashboards
Pros
+Free tier includes core CRM update features for small teams
+Significantly speeds up data entry compared to native Salesforce UI
+Improves forecast accuracy by ensuring consistent information across the system
+Lightweight implementation with minimal setup required
Cons
-Focused primarily on Salesforce; limited support for other CRMs
-Doesn't include conversation intelligence or call recording
-Relies on rep adoption of the tool—won't work if team doesn't use it consistently
Verdict
Choose Scratchpad if your biggest challenge is getting clean, reliable data into your CRM so forecasting actually works. It's more narrowly focused than People.ai but solves a critical problem that many platforms overlook. The free plan is genuinely useful for smaller teams that want to improve data quality before investing in broader intelligence tools.
#3
BoostUp
Best For: Sales leaders wanting AI-powered forecast confidence without heavy tool integration
BoostUp specializes in sales forecasting automation, using AI to predict pipeline outcomes based on your existing data. Rather than requiring manual interaction tracking, it analyzes your CRM and email data to identify which deals are at risk and which are likely to close. This approach appeals to teams that already have decent CRM data and want AI-powered insights without adding new tools to their stack. It's lighter weight than People.ai but more predictive than basic deal management platforms.
Pricing: Free version available with basic forecasting; paid plans start around $60/month per user for advanced analytics
Key Features
AI-powered deal risk prediction
Forecast accuracy scoring
Email engagement tracking
Pipeline health dashboards
Salesforce native integration
Pros
+Free tier provides meaningful predictive insights for small teams
+Minimal setup required—works with existing Salesforce data
+Helps identify at-risk deals before they slip
+No additional data entry burden on sales reps
Cons
-Relies on quality of existing CRM data—garbage in, garbage out
-Limited conversation intelligence compared to People.ai
-Forecast model becomes less accurate with smaller deal volumes
Verdict
BoostUp makes sense if you want AI-driven forecasting without adding another tool to your tech stack. It works best when you already have solid CRM discipline. Start with the free tier if you're testing whether predictive analytics actually improve your forecast accuracy.
#4
Weflow
Best For: Sales teams with complex, multi-stakeholder deals that need acceleration
Weflow approaches the sales intelligence problem from a different angle: deal acceleration. Rather than focusing on what happened in conversations or what's currently in the pipeline, Weflow uses AI to identify where deals are stuck and suggest next steps to move them forward. This makes it particularly valuable for teams with large pipelines that often lose visibility on mid-stage opportunities. It complements rather than replaces conversation intelligence, focusing on deal progression and team accountability.
Pricing: Free plan available; paid plans start around $70/month per user
Key Features
Deal stage progression tracking
AI-powered next step recommendations
Team accountability workflows
Pipeline bottleneck identification
Salesforce integration with workflow automation
Pros
+Free plan offers meaningful deal acceleration insights
+Helps teams avoid pipeline decay and lost deals
+Clear recommendations on what should happen next with each opportunity
+Particularly strong for teams with long, complex sales cycles
Cons
-Doesn't capture or analyze conversations
-Works best when team actually follows recommendations—requires discipline
-Limited if your sales cycle is short or straightforward
Verdict
Choose Weflow if your challenge is deals slowing down mid-cycle or disappearing without clear reasons. It's excellent for enterprise sales environments but less critical for teams with 2-4 week sales cycles. Combine it with a call recording tool for a more complete intelligence picture.
#5
Gong
Best For: Enterprise sales organizations needing deep conversation intelligence and rep coaching
Gong is the market leader in enterprise conversation intelligence, and for good reason. Every call your team has is automatically recorded, transcribed, and analyzed for key moments—deal-critical conversations, pricing discussions, competitor mentions, and buying signals. Gong's AI coaches identify coaching opportunities and tracks what successful reps do differently. It's the closest direct competitor to People.ai at the enterprise level and arguably has stronger conversation analysis capabilities, though it commands a premium price tag and longer implementation timeline.
Pricing: Enterprise pricing; contact sales for quotes (typically $10,000-$50,000+ annually depending on team size and features)
Key Features
Automatic call recording and transcription
AI-powered deal-critical moment detection
Competitive intelligence extraction
Rep coaching and skill development tracking
Sales leadership dashboards and insights
Workflow automation and Salesforce integration
Pros
+Most accurate conversation intelligence on the market
+Exceptional rep coaching insights help teams improve faster
+Strong competitive intelligence tracking for deal analysis
+Extensive integrations with enterprise sales and marketing tools
+Dedicated customer success team ensures proper implementation
-Overkill for small teams or simple sales processes
-Privacy concerns around call recording require careful policy review
Verdict
If you're running an enterprise sales organization with 20+ reps and serious revenue targets, Gong is worth the investment. The conversation intelligence is superior to most alternatives, and the ROI typically justifies the cost through improved win rates and faster rep ramp time. However, this isn't appropriate for early-stage companies or lean sales teams.
#6
Clari
Best For: Enterprise revenue leaders and sales operations teams managing complex pipelines
Clari is built specifically for enterprise revenue leaders who need absolute forecast confidence and pipeline visibility. While People.ai focuses on conversation intelligence, Clari positions itself as a Revenue Orchestration Platform that brings together forecast data, pipeline health, and team activity into a unified dashboard. It's particularly strong for complex organizations with multiple stakeholders, long sales cycles, and a need for detailed revenue visibility at every stage. Clari is primarily an enterprise solution with enterprise pricing to match.
Revenue Orchestration Platform with activity intelligence
AI-powered forecast accuracy with confidence scoring
Pipeline stage progression tracking
Revenue context and insights across customer touchpoints
Executive dashboard for revenue leadership
Salesforce and HubSpot integration
Pros
+Specifically designed for revenue operations and forecasting accuracy
+Strong pipeline visibility across complex organizations
+Helps forecast confidence improve over time with AI learning
+Excellent for teams with long or complex sales cycles
Cons
-No free tier—expensive enterprise solution
-Long implementation timeline and learning curve
-Better for forecast accuracy than conversation intelligence
-Requires significant data integrity and CRM discipline to be effective
Verdict
Clari is the right choice if your primary need is forecast confidence and revenue visibility rather than conversation intelligence. It's a heavy solution for heavy problems—ideal for sales leaders managing $50M+ pipelines across large teams. Not appropriate for teams with simpler sales processes or limited budgets.
#7
Chorus
Best For: Enterprise sales teams focused on rep coaching and call quality improvement
Chorus is a conversation intelligence platform specifically built for sales teams that want to understand what's happening on calls without the broader complexity of platforms like Gong or People.ai. It records and transcribes calls, automatically identifies key moments, and helps teams coach reps based on what actually happens in conversations. Chorus is positioned as a more accessible alternative to category leaders, though it still requires enterprise investment. It's particularly strong if your team cares deeply about improving rep skill and call quality.
+Strong focus on rep coaching helps improve team performance measurably
+Clean interface makes insights accessible to sales reps and managers
+Good balance between conversation intelligence and ease of use
+Effective at identifying what your best reps do differently
Cons
-No free tier—requires significant investment
-Narrower feature set compared to Gong or People.ai
-Smaller company with less extensive integrations than market leaders
-Implementation timeline varies but typically 6-8 weeks
Verdict
Choose Chorus if your team wants conversation intelligence focused specifically on rep improvement and coaching. It's a solid middle ground between simple call recording and comprehensive revenue intelligence platforms. Less expensive than Gong but still a significant investment for most teams.
#8
Aviso
Best For: Sales operations and revenue operations teams wanting AI-powered outcome prediction
Aviso combines conversation intelligence with revenue operations focus, using AI to predict deal outcomes and recommend actions. It's positioned for sales operations teams and revenue leaders who want both activity intelligence and outcome prediction. Aviso stands out for its advanced forecasting capabilities and its ability to work across multiple data sources. While not as widely known as Gong or People.ai, it offers a compelling option for teams that want serious predictive analytics alongside conversation insights.
Consider Aviso if your primary need is accurate deal prediction combined with conversation intelligence, and you have a revenue operations team managing the implementation. It's a solid alternative to People.ai for teams prioritizing predictive analytics and forecast confidence over pure conversation analysis.
#9
People.ai
Best For: Enterprise organizations wanting comprehensive revenue intelligence and activity automation
People.ai is the original market leader in revenue intelligence, automatically capturing customer conversations, emails, and activities to provide a comprehensive view of customer engagement. The platform uses AI to surface insights about deal health, buying signals, and what's actually happening across your customer relationships. It's designed for enterprise organizations that want to eliminate manual activity logging and understand their revenue processes better. While feature-rich and well-established, People.ai carries a significant price tag and requires substantial implementation effort.
Pricing: Enterprise pricing; contact sales required (typically $50,000-$200,000+ annually depending on team size)
Key Features
Automatic email and call activity capture
AI-powered customer interaction intelligence
Deal health scoring and risk prediction
Activity automation and CRM updates
Comprehensive Salesforce integration
Executive dashboards with revenue insights
Pros
+Most comprehensive view of customer interactions across channels
+Reduces manual activity logging burden on sales reps
+Strong deal health scoring helps identify at-risk opportunities
+Established market leader with extensive case studies and best practices
+Powerful for teams wanting to understand their customer engagement patterns
-Can be complex to configure for organizations with unique sales processes
-Privacy and data security concerns around automatic activity capture
Verdict
People.ai remains a strong choice for large enterprise sales organizations that want the most comprehensive revenue intelligence platform available. However, for most organizations, the alternatives listed above offer better value, faster implementation, or more targeted feature sets. Evaluate People.ai against Gong, Clari, and Aviso if you're in the enterprise segment, but consider the more focused alternatives if you have a narrower use case or budget constraints.
Frequently Asked Questions about free People.ai alternatives
People.ai focuses on comprehensive revenue intelligence through automatic activity capture across email, calls, and customer interactions, then uses AI to surface insights about deal health and customer engagement. The alternatives tend to specialize: Gong and Chorus excel at conversation intelligence specifically; Dooly and Scratchpad focus on pipeline accuracy and CRM data quality; Clari emphasizes forecast confidence and revenue orchestration; Aviso and BoostUp concentrate on predictive analytics. Most alternatives are more narrowly focused, which often means faster implementation, lower cost, and easier adoption. Your choice depends on which specific problem you're trying to solve. If you need comprehensive activity intelligence across all channels, People.ai remains strong. If you need conversation analysis, Gong is superior. If you need forecast accuracy, Clari or Aviso might be better investments.
Yes, several alternatives offer free tiers or trials. Dooly, Scratchpad, BoostUp, and Weflow all have free plans with meaningful functionality for small teams. These free versions typically support up to 3-5 users and include core features like pipeline tracking, CRM updates, or basic forecasting insights. The enterprise conversation intelligence platforms—Gong, Chorus, and People.ai—don't offer free tiers but typically provide 30-day trials to evaluate functionality. Clari and Aviso require contacting sales before you can see pricing or arrange a trial. Start with the free tiers if you're evaluating options and your team has fewer than 5 people. If you need to evaluate enterprise solutions, plan for 30-45 days to test and decide, as implementation timelines are typically 2-4 months anyway.
Early-stage founders should start with Dooly, Scratchpad, or BoostUp, all of which offer legitimate free tiers that won't limit your ability to run a functional sales process. Dooly's free plan allows up to 3 users and includes real-time deal tracking and forecast tools. Scratchpad's free plan focuses on improving CRM data quality in Salesforce. BoostUp's free plan provides AI-powered forecast insights without paid features. These solutions solve real problems without requiring enterprise budgets. You can use free plans until you reach Series A or have a team of 10+ people, at which point the free limitations will force you to upgrade. Avoid enterprise solutions like Gong, Clari, and People.ai until you have significant revenue and a larger team—you won't get enough value from the implementation complexity and cost to justify the investment at an early stage.
Absolutely, and many successful teams do exactly this. For example, you might use Scratchpad for CRM data quality, Dooly for deal tracking and forecasting, and Gong for conversation intelligence on important calls. Or you could use BoostUp for predictive forecasting alongside Chorus for call coaching. The key is ensuring the tools actually integrate and don't create duplicate work. Most of these platforms integrate with Salesforce and HubSpot, so they can technically coexist. However, be strategic about tool consolidation—each additional platform adds onboarding burden, user training requirements, and monthly costs. We recommend starting with one tool that solves your most acute pain point, then adding a second only if the first doesn't fully address your needs and clear integration exists. RevAlign.io can help you plan a multi-tool sales stack that actually works together efficiently rather than creating silos.
Conclusion
Finding the right People.ai alternative depends on your specific challenge and budget constraints. If conversation intelligence is your priority, Gong offers superior call analysis capabilities. If forecast accuracy matters most, Clari or Aviso deliver strong predictive analytics. If you're managing pipeline accuracy and CRM data quality, Dooly or Scratchpad solve those problems more directly—and for less money. For early-stage teams, start with free plans from Dooly, Scratchpad, or BoostUp to validate that these tools actually improve your sales process before investing in enterprise solutions.
The reality is that People.ai does many things well, but no single platform is perfect for every organization. A focused platform that solves your specific problem often delivers better ROI than an expensive all-in-one solution that requires months of implementation. Evaluate based on your actual pain point: Is it deal visibility? Choose Dooly or Clari. Is it understanding what happens on calls? Choose Gong or Chorus. Is it forecast confidence? Choose Clari, Aviso, or BoostUp. Is it CRM data quality? Choose Scratchpad.
Most importantly, commit to actually using whatever tool you select. The best revenue intelligence platform delivers zero value if your team doesn't adopt it consistently. Start with free tiers or trials, get your team using the tool for 30-60 days, then make a decision based on real usage patterns rather than feature lists. Don't let perfect be the enemy of good—a focused tool you'll actually use beats a comprehensive platform that sits unused.
Need Help Implementing These Tools?
RevAlign builds GTM flywheels for B2B startups. We integrate your tools into one system where every channel compounds.