7 Best Copper Alternatives for CRM in 2024

7 Best Copper Alternatives for CRM in 2024

Updated May 18, 20261,086 words7 tools compared

While Copper has established itself as a popular CRM solution, especially for Google Workspace users, it's not the right fit for every business. Whether you're looking for more advanced automation features, better pricing options, or a platform that better aligns with your specific industry needs, exploring Copper alternatives can help you find a CRM that truly supports your sales process.

The CRM market offers numerous solutions, each with unique strengths and capabilities. Some excel at lead management and pipeline visualization, while others shine in customer service integration or enterprise-level customization. Finding the right alternative depends on factors like your team size, budget, technical requirements, and growth plans. In this comprehensive guide, we'll examine seven top Copper alternatives, breaking down their features, pricing, and ideal use cases to help you make an informed decision for your business.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
HubSpotSMB to EnterpriseFree4.4/5All-in-one platform
SalesforceEnterprise$25/user/mo4.2/5Advanced customization
PipedriveSMB$14.90/user/mo4.2/5Visual pipeline
CloseStartups$49/user/mo4.6/5Built-in calling
AttioStartupsFree4.7/5Flexible data model
FolkStartupsFree4.5/5Relationship building
FreshsalesSMBFree4.2/5AI-powered insights

Scroll horizontally to see all columns

Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

HubSpot

Top Pick

Best For: Growing businesses that need an all-in-one solution with strong marketing integration

HubSpot stands out as a comprehensive customer platform that combines CRM, marketing, sales, and service tools in one unified solution. Its generous free tier makes it accessible to businesses of all sizes, while its scalable architecture supports growth from startup to enterprise level. The platform's strength lies in its integrated approach, allowing teams to manage the entire customer lifecycle without switching between multiple tools.

Pricing: Free plan available; paid plans start at $45/month for advanced features

Key Features

  • Free CRM with unlimited users
  • Marketing automation
  • Email tracking and templates
  • Custom reporting dashboards
  • Integration ecosystem

Pros

  • +Extensive free plan with core CRM features
  • +Seamless integration between sales and marketing tools
  • +User-friendly interface with minimal learning curve

Cons

  • -Advanced features can become expensive quickly
  • -Reporting limitations on lower-tier plans

Verdict

HubSpot is ideal for businesses seeking a complete customer platform that can grow with them. Its free tier makes it perfect for startups, while advanced features support enterprise needs.

#2

Salesforce

Best For: Large enterprises requiring extensive customization and advanced features

Salesforce remains the gold standard for enterprise CRM solutions, offering unmatched customization capabilities and a vast ecosystem of integrations. As the world's leading CRM platform, it provides advanced features like AI-powered insights, complex workflow automation, and extensive reporting capabilities. Its platform approach allows businesses to build custom applications and processes that align perfectly with their unique requirements.

Pricing: Starting at $25/user/month for Essentials, with advanced plans reaching $300+/user/month

Key Features

  • Advanced customization options
  • AI-powered Einstein analytics
  • Extensive third-party integrations
  • Complex workflow automation
  • Enterprise-grade security

Pros

  • +Unmatched customization and scalability
  • +Comprehensive feature set for complex sales processes
  • +Strong ecosystem of apps and integrations

Cons

  • -Steep learning curve and complex setup
  • -High cost for advanced features

Verdict

Salesforce is the top choice for enterprises that need maximum flexibility and have the resources to implement and maintain a sophisticated CRM system.

#3

Pipedrive

Best For: Sales teams that prioritize visual pipeline management and ease of use

Pipedrive was built by salespeople for salespeople, focusing on visual pipeline management and deal tracking. Its intuitive interface makes it easy for sales teams to manage leads, track deal progress, and forecast revenue. The platform emphasizes simplicity without sacrificing functionality, making it an excellent choice for sales-focused organizations that want to get up and running quickly.

Pricing: Plans start at $14.90/user/month with a 14-day free trial

Key Features

  • Visual sales pipeline
  • Activity reminders and scheduling
  • Email integration and tracking
  • Sales reporting and forecasting
  • Mobile app for on-the-go access

Pros

  • +Intuitive visual interface that's easy to adopt
  • +Strong focus on sales pipeline management
  • +Competitive pricing for small to medium businesses

Cons

  • -Limited marketing automation features
  • -Fewer customization options compared to enterprise platforms

Verdict

Pipedrive excels for sales-focused teams that want a straightforward, visual approach to managing their pipeline without unnecessary complexity.

#4

Close

Best For: Inside sales teams that rely heavily on phone and email outreach

Close is specifically designed for inside sales teams, integrating calling, email, and SMS capabilities directly into the CRM platform. This unified approach eliminates the need to switch between different tools during sales conversations, making it particularly effective for high-volume sales environments. The platform's AI features help automate follow-ups and capture important context from sales interactions.

Pricing: Plans start at $49/user/month with a 14-day free trial

Key Features

  • Built-in calling with local presence
  • Email and SMS integration
  • AI-powered follow-up automation
  • Call recording and transcription
  • Advanced reporting and analytics

Pros

  • +All-in-one communication platform reduces tool switching
  • +Strong calling features with local presence dialing
  • +AI automation helps maintain consistent follow-up

Cons

  • -Higher starting price point than some competitors
  • -May have more features than needed for simple sales processes

Verdict

Close is perfect for inside sales teams that need integrated communication tools and want to maximize their outreach efficiency through AI-powered automation.

#5

Attio

Best For: Data-driven startups and growing companies that need flexible customization

Attio represents a new generation of CRM platforms that prioritize flexibility and data-driven insights. Its unique approach allows users to customize data fields, relationships, and workflows to match their specific business needs. The platform combines modern design with powerful functionality, making it particularly appealing to tech-savvy startups and growing companies that need a CRM that can adapt to their evolving processes.

Pricing: Free plan available; paid plans start at $29/user/month

Key Features

  • Flexible data modeling
  • Custom workflow automation
  • Advanced list building
  • Native email integration
  • Real-time collaboration features

Pros

  • +Highly flexible and customizable data structure
  • +Modern, intuitive user interface
  • +Strong collaboration features for team coordination

Cons

  • -Newer platform with smaller ecosystem
  • -May require more setup time for complex customizations

Verdict

Attio is ideal for forward-thinking teams that want a modern, flexible CRM platform that can adapt to their unique business processes and data requirements.

#6

Folk

Best For: Relationship-focused professionals and small teams that prioritize personal connections

Folk takes a relationship-first approach to CRM, emphasizing the human connections that drive business success. The platform simplifies contact management while providing intelligent features that help users stay on top of important relationships. Its clean interface and proactive suggestions make it easy to maintain meaningful connections without overwhelming users with complex features they don't need.

Pricing: Free plan available; paid plans start at $20/user/month

Key Features

  • Intelligent contact management
  • Relationship tracking and insights
  • Automated data enrichment
  • Multi-channel communication tracking
  • Proactive relationship reminders

Pros

  • +Simple, clean interface focused on relationships
  • +Automated data enrichment saves time on data entry
  • +Affordable pricing for small teams

Cons

  • -Limited advanced sales automation features
  • -Smaller feature set compared to enterprise platforms

Verdict

Folk is perfect for professionals and small teams who want to focus on building and maintaining relationships rather than managing complex sales processes.

#7

Freshsales

Best For: SMB teams looking for AI-powered sales insights and multi-channel engagement

Freshsales combines AI-powered insights with user-friendly design to help sales teams work more efficiently. Part of the broader Freshworks suite, it offers strong integration with customer service and marketing tools. The platform's AI capabilities help identify the best leads, predict deal outcomes, and automate routine tasks, making it an excellent choice for teams looking to leverage artificial intelligence in their sales process.

Pricing: Free plan available; paid plans start at $15/user/month

Key Features

  • AI-powered lead scoring
  • Multi-channel communication
  • Built-in phone and email
  • Visual sales pipeline
  • Advanced analytics and reporting

Pros

  • +Strong AI features for lead prioritization and insights
  • +Comprehensive free plan with good feature set
  • +Integration with other Freshworks products

Cons

  • -AI features may require time to train and optimize
  • -Interface can feel cluttered with many features enabled

Verdict

Freshsales works well for SMB teams that want to harness AI for better sales outcomes while maintaining an affordable, feature-rich CRM solution.

Frequently Asked Questions about copper alternatives

Businesses typically look for Copper alternatives due to pricing concerns, feature limitations, or specific functionality needs. Some users find Copper's Google Workspace dependency restrictive if they use other email systems. Others need more advanced automation, better customization options, or specialized features like built-in calling. Additionally, some organizations require enterprise-level security, compliance features, or integration capabilities that may not be available in Copper. The choice often comes down to specific workflow requirements and budget constraints.

For small businesses, HubSpot and Pipedrive typically offer the best value. HubSpot's free plan provides substantial CRM functionality without cost, making it ideal for startups with tight budgets. Pipedrive, starting at $14.90/user/month, offers excellent pipeline management at a competitive price point. Both platforms provide essential CRM features without overwhelming complexity. The choice between them often depends on whether you need integrated marketing tools (HubSpot) or prefer a sales-focused approach (Pipedrive). Consider your team size, growth plans, and specific feature requirements when making this decision.

Among Copper alternatives, Folk and Pipedrive generally offer the easiest learning curves due to their intuitive interfaces and focused feature sets. HubSpot also provides good usability, especially for users familiar with modern web applications. Attio offers modern design but may require more setup time for customization. Close is straightforward for sales teams but has more communication features to master. Salesforce has the steepest learning curve due to its extensive customization options. Consider your team's technical expertise and time available for training when evaluating these options.

Most Copper alternatives offer extensive integration capabilities, though the breadth varies significantly. HubSpot and Salesforce lead in integration options, with thousands of available connections to business tools. Pipedrive and Freshsales offer solid integration libraries covering essential business applications. Close integrates well with sales and communication tools, while Attio and Folk, being newer platforms, have growing but more limited integration ecosystems. Before switching, audit your current tool stack and verify that critical integrations are available. Most platforms offer APIs for custom integrations if pre-built connections aren't available.

Conclusion

Choosing the right Copper alternative depends on your specific business needs, team size, and growth objectives. HubSpot emerges as the most versatile option with its comprehensive free plan and scalable features, making it suitable for businesses at any stage. Salesforce remains the enterprise leader for organizations requiring maximum customization and advanced features. For sales-focused teams, Pipedrive and Close offer specialized capabilities that can significantly improve pipeline management and communication efficiency.

Startups and growing companies should consider Attio for its flexibility or Folk for its relationship-focused approach. Freshsales provides a middle-ground option with AI-powered insights at competitive pricing. When making your decision, consider not just your current needs but also your future requirements. The best CRM alternative is one that can grow with your business while providing the specific functionality your team needs to succeed. Take advantage of free trials and demos to test these platforms with your actual data and workflows before making a final commitment.

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