Best HubSpot Alternatives for B2B Companies in 2024

Best HubSpot Alternatives for B2B Companies in 2024

Updated May 11, 20261,071 words6 tools compared

While HubSpot has established itself as a popular CRM platform, it's not the perfect fit for every B2B organization. Many companies find HubSpot's pricing structure challenging as they scale, while others need more specialized features or simpler interfaces that better match their workflow requirements.

The B2B CRM landscape offers numerous compelling alternatives, each designed to address specific pain points that HubSpot users commonly experience. Whether you're a startup seeking affordability, an enterprise requiring advanced customization, or a sales team needing built-in communication tools, there's likely a better-suited solution available. The key is understanding which features matter most to your organization and how different platforms align with your budget, team size, and growth trajectory.

In this comprehensive guide, we'll explore the top HubSpot alternatives specifically chosen for B2B companies. Each option has been evaluated based on pricing transparency, feature depth, user experience, and real-world performance to help you make an informed decision that drives your business forward.

Quick Comparison

ProductBest ForStarting PriceRatingKey Feature
SalesforceEnterprise$25/user/mo4.3/5Advanced automation
PipedriveSMB$14.90/user/mo4.2/5Visual sales pipeline
CloseInside sales teams$49/user/mo4.6/5Built-in calling
FreshsalesGrowing SMBs$15/user/mo4.1/5AI-powered insights
AttioStartups$29/user/mo4.4/5Flexible data structure
FolkRelationship-focused teams$20/user/mo4.0/5Contact enrichment

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Detailed Reviews

In-depth analysis of each platform to help you make the right choice.

#1

Salesforce

Top Pick

Best For: Large enterprises with complex sales processes and dedicated IT resources

Salesforce stands as the enterprise gold standard for CRM platforms, offering unmatched customization capabilities and extensive third-party integrations. Built specifically for large organizations with complex sales processes, it provides advanced automation, detailed analytics, and AI-powered insights through Einstein. The platform excels in environments where businesses need to manage intricate customer journeys and require deep reporting capabilities across multiple departments and regions.

Pricing: Starts at $25 per user per month for Starter edition, with Professional at $80/user/mo and Enterprise at $165/user/mo

Key Features

  • Advanced workflow automation
  • Einstein AI analytics
  • Extensive customization options
  • Comprehensive third-party integrations
  • Multi-language and multi-currency support

Pros

  • +Extremely powerful customization capabilities
  • +Industry-leading automation and AI features
  • +Massive ecosystem of apps and integrations

Cons

  • -Steep learning curve requiring significant training
  • -Higher cost structure can be prohibitive for smaller teams

Verdict

Salesforce is ideal for enterprises that need maximum flexibility and have the resources to fully utilize its extensive capabilities. The investment pays off for organizations with complex sales processes requiring deep customization.

#2

Pipedrive

Best For: Small to medium businesses prioritizing simplicity and visual pipeline management

Pipedrive focuses on simplicity and visual sales pipeline management, making it particularly attractive to sales teams who want to spend more time selling and less time navigating complex software. Created by salespeople for salespeople, it emphasizes ease of use while providing essential CRM functionality. The platform's strength lies in its intuitive interface and activity-based selling methodology that keeps deals moving through the pipeline efficiently.

Pricing: Essential plan starts at $14.90 per user per month, with Advanced at $27.90/user/mo and Professional at $49.90/user/mo

Key Features

  • Visual drag-and-drop pipeline
  • Activity-based selling approach
  • Email integration and templates
  • Mobile-first design
  • Sales reporting and forecasting

Pros

  • +Exceptionally user-friendly interface with minimal learning curve
  • +Strong mobile application for sales teams on the go
  • +Affordable pricing structure for growing businesses

Cons

  • -Limited marketing automation capabilities compared to full-suite platforms
  • -Advanced customization options are somewhat restricted

Verdict

Pipedrive excels for businesses that value simplicity over complexity. It's perfect for sales teams who need an effective CRM without the overhead of extensive features they won't use.

#3

Close

Best For: Inside sales teams and startups focused on phone-based selling

Close differentiates itself by integrating communication tools directly into the CRM, eliminating the need to switch between multiple applications during sales activities. Designed specifically for inside sales teams, it combines contact management with built-in calling, email, and SMS capabilities. The platform emphasizes productivity through automation while maintaining the personal touch that phone-based sales requires, making it particularly effective for high-velocity sales environments.

Pricing: Startup plan at $49 per user per month, Professional at $69/user/mo, and Business at $99/user/mo

Key Features

  • Built-in phone, email, and SMS
  • Call recording and analytics
  • Email sequences and automation
  • Power dialer functionality
  • Pipeline management and reporting

Pros

  • +All-in-one communication hub eliminates tool switching
  • +Excellent call quality and reliability
  • +Strong automation features for follow-up sequences

Cons

  • -Higher starting price point compared to basic CRM solutions
  • -Less suitable for businesses not focused on phone sales

Verdict

Close is the top choice for sales teams where phone communication is central to their process. The integrated approach saves time and increases efficiency for inside sales operations.

#4

Freshsales

Best For: Small to medium businesses wanting AI features at an affordable price point

Freshsales combines affordability with AI-powered features, making advanced CRM capabilities accessible to smaller businesses. Part of the broader Freshworks ecosystem, it integrates well with customer service and marketing tools while maintaining focus on sales efficiency. The platform uses AI to provide lead scoring, deal insights, and predictive analytics that help sales teams prioritize their efforts and close deals faster.

Pricing: Free plan available, paid plans start at $15 per user per month for Growth, and $39/user/mo for Pro

Key Features

  • AI-powered lead scoring
  • Built-in phone and email
  • Visual sales pipeline
  • Advanced reporting and analytics
  • Multi-channel communication tracking

Pros

  • +Generous free plan with essential features included
  • +AI capabilities typically found in more expensive platforms
  • +Clean, modern interface that's easy to navigate

Cons

  • -Some advanced features require higher-tier plans
  • -Customization options are more limited than enterprise solutions

Verdict

Freshsales offers excellent value for money, especially for businesses wanting to experiment with AI-powered sales features without a significant financial commitment.

#5

Attio

Best For: Data-driven startups and teams needing flexible CRM structure

Attio represents the new generation of CRM platforms, built with modern data handling and flexibility at its core. Unlike traditional CRMs with rigid structures, Attio allows businesses to create custom data models that perfectly match their unique processes. The platform combines the familiarity of spreadsheet-like data management with powerful CRM functionality, making it particularly appealing to data-driven organizations and modern startups.

Pricing: Free plan available for up to 3 users, paid plans start at $29 per user per month

Key Features

  • Flexible data modeling
  • Real-time collaboration
  • Advanced data enrichment
  • Custom views and workflows
  • API-first architecture

Pros

  • +Highly customizable data structure adapts to any business model
  • +Modern, intuitive interface with excellent user experience
  • +Strong integration capabilities with modern tech stacks

Cons

  • -Newer platform with smaller ecosystem compared to established players
  • -May require more setup time to fully customize

Verdict

Attio is perfect for modern businesses that need CRM flexibility without sacrificing usability. It's ideal for teams that want to structure their data exactly how they think about their business.

#6

Folk

Best For: Relationship-focused businesses and individual entrepreneurs

Folk emphasizes relationship building over traditional sales metrics, making it ideal for businesses where long-term relationships drive success. The platform automatically enriches contact information and provides insights about connections, helping users understand the full context of their relationships. Its simple interface focuses on making relationship management effortless while providing AI assistance to identify opportunities and suggest next steps.

Pricing: Free plan for up to 1,000 contacts, paid plans start at $20 per user per month

Key Features

  • Automatic contact enrichment
  • Relationship mapping
  • AI-powered insights
  • Social media integration
  • Simple contact management

Pros

  • +Excellent contact enrichment saves manual data entry time
  • +Focus on relationships rather than just transactions
  • +Simple, clean interface that's easy to adopt

Cons

  • -Less comprehensive than full-featured CRM platforms
  • -May lack advanced sales pipeline features some teams need

Verdict

Folk works best for businesses where relationship quality matters more than volume. It's particularly valuable for consultants, agencies, and businesses built on long-term partnerships.

Frequently Asked Questions about best hubspot alternatives for b2b

The ideal HubSpot alternative depends on your specific needs, but common advantages include more affordable pricing structures, specialized features for particular industries, simpler interfaces that reduce training time, or more flexible customization options. Some platforms offer better integration with existing tools, while others provide more advanced automation or communication features. The key is identifying which aspects of HubSpot don't align with your workflow and finding a platform that addresses those specific gaps while maintaining the features you value most.

Most modern CRM platforms offer migration tools or services to help transfer your data from HubSpot. The process typically involves exporting your contacts, deals, and interaction history from HubSpot, then using the new platform's import tools or working with their migration team. Plan for 2-4 weeks for complete migration, including data cleaning, field mapping, and team training. Many vendors offer free migration assistance as part of their onboarding process, making the transition smoother than you might expect.

For startups, Pipedrive and Freshsales typically offer the best value combination of features and affordability. Pipedrive starts at $14.90 per user monthly and focuses on essential sales pipeline management without unnecessary complexity. Freshsales provides a generous free plan and AI-powered features at $15 per user monthly. Attio and Folk also offer compelling free tiers for very small teams. The best choice depends on whether you prioritize simplicity, AI features, or flexibility in your CRM structure.

Yes, most HubSpot alternatives offer extensive integration capabilities, though the specific available integrations vary by platform. Salesforce has the largest ecosystem with thousands of third-party apps. Pipedrive, Freshsales, and Close all integrate with popular tools like Zapier, Slack, Google Workspace, and major email marketing platforms. Before switching, create a list of your essential integrations and verify they're supported. Many platforms also offer API access for custom integrations if standard options don't meet your needs.

Conclusion

Choosing the right HubSpot alternative requires careful consideration of your team's specific needs, budget constraints, and growth plans. While HubSpot offers a comprehensive solution, the alternatives we've explored each excel in different areas that might better serve your B2B organization. Salesforce provides unmatched enterprise capabilities, Pipedrive delivers simplicity and visual pipeline management, Close integrates communication tools for inside sales teams, and newer platforms like Attio and Folk offer modern approaches to CRM functionality.

The decision ultimately comes down to identifying your primary use case and pain points with your current system. Consider factors like team size, technical expertise, budget flexibility, and which features you actually use versus those you pay for but ignore. Most platforms offer free trials or freemium versions, allowing you to test functionality before committing.

Take time to involve your sales team in the evaluation process, as their daily experience with the platform will determine its success. The best CRM is the one your team will actually use consistently, regardless of how impressive its feature list might appear on paper.

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