Conversational sales software is transforming how B2B teams engage with prospects. Rather than sending generic outreach campaigns, modern tools enable personalized, real-time conversations at scale—mimicking the dynamic back-and-forth of human sales reps.
But choosing the right platform is challenging. Do you need AI-powered email sequences? Live conversation intelligence? Lead research and prospecting automation? The market offers solutions ranging from lightweight assistants to full-stack revenue platforms, each with distinct pricing models and feature sets.
In this guide, we'll evaluate 15 conversational sales tools across pricing, capabilities, and ideal use cases. Whether you're a seed-stage startup looking to automate outreach or a growth-stage team optimizing sales conversations, you'll find a detailed comparison to inform your decision.
Quick Comparison
Product
Best For
Starting Price
Rating
Key Feature
Revenue.io
Sales teams optimizing call quality
$50/user/month
4.6/5
AI-powered call coaching and conversation intelligence
Chorus.ai
Enterprise sales operations
$500+/month
4.5/5
Conversation recording and AI-driven insights
Apollo.io
SDRs and outbound teams
$49/user/month
4.4/5
Integrated email, calling, and lead database
11x
Sales automation at scale
Custom
4.3/5
AI email agents for cold outreach
Lavender
Email-focused sales teams
$40/month
4.2/5
Real-time email coaching with AI suggestions
Copy.ai
Marketing and sales copywriting
$49/month
4.1/5
AI-generated sales email templates
Amplemarket
Lead generation and outreach
$99/month
4.0/5
Automated multi-channel outreach sequences
Autobound
Account-based sales
Custom
4.2/5
Intelligent personalization for ABM campaigns
Persana AI
Account executives
Custom
4.1/5
AI research and conversation recommendations
Jason AI
Prospecting efficiency
$99/month
3.9/5
AI-driven prospect research and qualification
AiSDR
SDR automation
Custom
4.0/5
AI sales development rep for email and LinkedIn
Artisan
Sales automation
Custom
4.1/5
Multi-channel SDR automation platform
Regie.ai
Sales content creation
$99/month
3.8/5
AI sales coach for personalized messaging
Hunter.io
Email research and verification
$99/month
4.3/5
Email finder and verification with outreach tools
Instantly.ai
Cold email campaigns
$25/month
3.7/5
Multi-account cold email software
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Detailed Reviews
In-depth analysis of each platform to help you make the right choice.
#1
Revenue.io
Top Pick
Best For: Sales teams and managers prioritizing call quality improvement and rep coaching
Revenue.io combines conversation intelligence with real-time coaching, making it ideal for teams focused on sales call quality and rep development. The platform records calls, analyzes performance against your own standards, and surfaces actionable coaching moments. For sales managers overseeing teams of 5+ reps, this creates measurable accountability around conversation best practices.
Pricing: $50 per user per month (annual billing), with volume discounts for larger teams. Self-serve plans available starting at 3-5 user minimum.
Key Features
Real-time call coaching during live conversations
Automatic call recording and transcription
Customizable scorecards to track conversation quality
Conversation intelligence with keyword tracking
Integration with major CRMs (Salesforce, HubSpot, Pipedrive)
Pros
+Actionable coaching moments identified in real-time, enabling manager intervention during calls
+Measurable improvement in win rates and deal velocity reported by users
+Intuitive scorecards reduce time spent on manual call review
+Strong CRM integrations preserve your existing workflow
Cons
-Pricing can escalate quickly with larger teams (50+ reps becomes $30k+ annually)
-Requires explicit opt-in from all participants, limiting use for outbound cold calling
-Learning curve for managers to configure meaningful scorecards
Verdict
Revenue.io is the top choice for established sales teams with 10+ reps where conversation quality directly impacts pipeline. The combination of live coaching and historical intelligence creates measurable improvements in close rates. Best ROI for mid-market and enterprise teams.
#2
Apollo.io
Best For: SDR teams and outbound-focused sales organizations needing lead discovery plus outreach automation
Apollo.io functions as a unified prospecting and engagement platform, combining email, calling, and a fresh database of 250+ million verified contacts. Rather than operating as a pure conversational tool, it enables sales teams to discover leads and execute multi-touch campaigns across email and phone. For SDRs and outbound teams, the integrated workflow reduces tool-switching.
Pricing: $49 per user per month for basic plan; $99/month for advanced features including calling and SMS. Contact sales for enterprise packages. Volume discounts available.
Key Features
Integrated lead database with 250M+ verified contacts
+All-in-one platform eliminates need for separate lead database and outreach tools
+Contact data quality is high with regular verification
+Calling functionality includes recording and transcription
+Pricing is transparent with no hidden per-contact fees
Cons
-Conversation intelligence features are basic compared to specialized tools like Revenue.io
-Lead quality varies by industry vertical and geography
-Interface can feel crowded when managing complex multi-touch campaigns
Verdict
Apollo.io wins for outbound-heavy teams that want lead discovery, email, and calling in one platform. The integrated workflow accelerates time-to-first-contact and reduces manual data entry. Best value for SDR teams and startups scaling sales operations.
#3
Chorus.ai
Best For: Enterprise sales organizations and sales ops teams focused on competitive intelligence and rep performance benchmarking
Chorus.ai is an enterprise-grade conversation intelligence platform that records, transcribes, and analyzes customer calls and meetings. Unlike Revenue.io's coaching focus, Chorus emphasizes post-call analysis and organizational learning—allowing teams to extract patterns, identify top performers, and surface competitive insights. Ideal for organizations where sales operations and intelligence inform strategy.
Pricing: $500+ per month depending on number of users and call volume. Typically requires custom negotiations and longer contracts. ROI justifies investment for teams with 20+ reps.
Key Features
Automatic call recording and AI-powered transcription
Custom alert triggers for high-priority conversations
Rep performance benchmarking and trends
Integration with Salesforce, HubSpot, and other leading CRMs
Pros
+Deep insights on competitive positioning from actual sales conversations
+Benchmarking reveals your best reps' conversation patterns for replication
+Scalable to enterprise teams with thousands of calls monthly
+Strong CRM integrations with automated logging
Cons
-Enterprise pricing model puts it out of reach for teams under 15 reps
-Setup requires more involvement from sales ops; not plug-and-play
-Interface complexity can overwhelm new users
Verdict
Chorus.ai is the platform for revenue leadership and sales operations teams who need competitive intelligence and organizational learning at scale. The investment pays off for enterprises analyzing hundreds of calls monthly. Not recommended for startups or early-stage teams.
#4
Lavender
Best For: Sales teams using email as their primary channel and wanting to improve open and response rates without losing brand voice
Lavender functions as an AI writing coach for sales email, providing real-time suggestions as reps compose outreach messages. Rather than automating email content, it helps your team write better emails by highlighting issues with tone, length, and personalization. This human-in-the-loop approach appeals to teams that value control over their voice while wanting data-driven optimization.
Pricing: $40 per user per month (billed annually). No per-email fees or hidden charges. Free trial available for up to 2 team members.
Key Features
Real-time email coaching within Gmail and Outlook
Scoring system highlighting issues before send
A/B testing recommendations based on historical performance
Integration with Gmail, Outlook, and major CRMs
Team performance benchmarking
Pros
+Affordable entry point for email-heavy teams
+Maintains your team's authentic voice while improving effectiveness
+Easy setup—works within existing email clients
+Real-time feedback prevents bad emails from being sent
Cons
-Limited to email channel; doesn't cover calling or other communication methods
-Effectiveness depends on reps actually reading and implementing suggestions
-No automation of email sending or sequences
Verdict
Lavender is ideal for teams committed to email as a core channel and wanting to improve individual email quality. The real-time coaching approach creates accountability and skill development. Best ROI for teams with 3-10 reps focused on email personalization.
#5
11x
Best For: Seed and Series A startups scaling outbound sales without expanding headcount, or companies testing new verticals
11x offers AI email agents that autonomously manage cold email campaigns, responding to replies and conducting multi-step conversations. The platform aims to replicate a full SDR's email workflow—from initial outreach to follow-ups to qualification—using AI. This appeals to founders wanting to scale outbound without hiring additional headcount, though results vary significantly based on your value prop.
Pricing: Custom pricing based on number of concurrent campaigns and email accounts. Typically $500-2000/month depending on scale. ROI calculation needed before commitment.
Key Features
AI-driven email agent for autonomous outreach sequences
Multi-step conversation handling without human involvement
A/B testing of email variations
CRM integration for lead syncing
Weekly performance reports with optimization recommendations
Pros
+Allows small teams to execute high-volume outreach
+Reduces manual email management workload
+AI learns from responses and adjusts messaging
+Transparent about what works and what doesn't in your campaigns
Cons
-Highly dependent on quality of initial prompt and target list
-Response quality inconsistent compared to experienced SDRs
-Requires significant upfront testing to optimize effectiveness
-Less suitable for complex enterprise sales cycles
Verdict
11x works best as a lead generation tool for startups with high-volume, simple value propositions (e.g., marketing software, lead generation). Treat it as an experimentation platform—set up 3-5 campaigns, measure performance, and scale winners. Not recommended as a complete SDR replacement.
#6
Apollo.io (Calling Feature)
Best For: Outbound teams wanting to add calling to their email workflow using a single platform
While Apollo.io appears in our top 2, its calling capabilities deserve separate consideration. The platform includes native phone dialing integrated with the lead database, allowing reps to call prospects without leaving Apollo. Call recording and transcription are available, making it valuable for teams wanting to add calling to email-based outreach without adopting a separate dialer.
Pricing: Included in Apollo.io plans at $99+/month tier. No per-minute charges. Unlimited recording and transcription.
Key Features
Integrated dialer without separate softphone setup
Call recording and basic transcription
Click-to-call from prospect records
Call disposition tracking and notes
CRM sync with call recordings attached
Pros
+Eliminates need for separate calling tool when already using Apollo
+Call data stays within one platform for easier analysis
+No per-minute charges unlike RingCentral or traditional VoIP
+Integrates seamlessly with Apollo's email sequences
Cons
-Call quality and uptime less reliable than dedicated dialers
-Limited reporting compared to specialized calling platforms
-Conversation intelligence is basic
Verdict
Perfect as a secondary calling capability for teams primarily doing email outreach. Don't rely on it as your primary calling infrastructure, but it's valuable for reps who need occasional calling functionality integrated with Apollo's lead database.
#7
Hunter.io
Best For: Outbound teams that prioritize email accuracy and spend significant time researching prospect contacts
Hunter.io is primarily an email finder and verification tool, but it includes outreach capabilities. It excels at discovering professional email addresses from domain names and verifying accuracy before sending. For teams spending significant time researching prospect emails, this automation saves hours weekly. The outreach functionality is secondary but useful for scaling personalized cold campaigns.
Pricing: $99 per month for mid-tier plan; $499/month for enterprise. Free plan available with limited lookups (50/month).
Key Features
Email finder searches by domain or LinkedIn profile
Email verification checking deliverability
Bulk email discovery for entire company lists
Outreach email templates and sequence builder
Integration with HubSpot, Pipedrive, Salesforce
Pros
+Email accuracy rates are among the highest in the industry
+Significant time savings vs. manual email research
+Integrations save manual CRM entry
+Affordable compared to full-stack platforms
Cons
-Email finder quality varies by geography and industry
-Outreach features are secondary to core finder functionality
-No calling or multi-channel capabilities
Verdict
Hunter.io is essential infrastructure for any outbound sales team, though not a complete conversational sales platform. Use it as part of your tech stack to feed verified email addresses into Apollo.io or another outreach tool. Best ROI when combined with another platform.
#8
Copy.ai
Best For: Sales teams wanting AI-generated email templates without adopting a new outreach platform
Copy.ai is an AI copywriting assistant that generates sales email templates, subject lines, and messaging variations. Rather than being a platform for managing conversations, it's a content generation tool. Useful for teams wanting AI-assisted content but preferring to maintain control over personalization and sending cadence. Works within existing tools rather than replacing them.
Pricing: $49 per month for unlimited generations and exports. Team accounts available.
Key Features
AI-generated email templates for various scenarios
Subject line optimization
Tone customization (professional, casual, funny)
Template library with hundreds of starting points
Integration via copy-paste or API
Pros
+Affordable way to incorporate AI into email writing
+Reduces time spent on initial email drafts
+Flexible—use as complement to existing tools
+Free tier available for evaluation
Cons
-Requires human editing; output quality varies
-No integration with email sending or CRM platforms
-Not specialized for sales (generic copywriting tool)
-No conversation management or follow-up sequences
Verdict
Use Copy.ai as a brainstorming tool when your team is stuck on messaging, not as a core platform. Best for teams already using Apollo.io or another outreach tool and wanting to improve initial copy faster. Expect 30-50% of generated copy to require significant editing.
#9
Amplemarket
Best For: Startups and small sales teams wanting all-in-one prospecting, sequencing, and engagement in one platform
Amplemarket combines lead generation with multi-channel outreach sequences (email, LinkedIn, cold calling). The platform aims to handle prospecting and initial engagement end-to-end, executing personalized outreach campaigns across channels. Best suited for founders and small teams needing an all-in-one solution without heavy customization.
Pricing: $99 per month for starter plan; $299/month for professional. Volume discounts available. Custom enterprise pricing for larger teams.
+Simple campaign setup—no coding or complex configuration
+Includes lead source, eliminating need for separate database
+Reasonable pricing for feature set
Cons
-Lead quality can be inconsistent depending on target criteria
-Multi-channel execution often feels bolted-on rather than integrated
-Support response times slower than dedicated outreach tools
-Limited customization for complex workflows
Verdict
Amplemarket works well for pre-seed and seed startups wanting to do outbound without building a large tech stack. Use it to validate product-market fit before moving to more sophisticated platforms. Not recommended for teams requiring deep conversation intelligence or advanced customization.
#10
Autobound
Best For: Account executive and account-based sales teams focused on quality personalization and deal velocity
Autobound specializes in account-based marketing (ABM) and account-based sales with AI-powered personalization. Rather than managing conversations directly, it intelligently personalizes outreach based on account data, firmographic information, and behavioral signals. Ideal for teams selling to defined account lists with higher deal values where personalization drives conversion.
Pricing: Custom pricing based on account list size and feature usage. Typically $1500-5000/month. Enterprise licenses available.
Key Features
AI-powered account and contact personalization
Deal intelligence and account insights
Email signature and messaging personalization
Integration with Salesforce for account data
Behavioral signal tracking for account engagement
Pros
+Significant personalization improvements over generic outreach
+Reduces time spent researching accounts and contacts
+Natural fit for existing ABM strategies
+Strong data integrations with Salesforce
Cons
-High pricing limits adoption to mature sales teams
-Effectiveness depends on quality of underlying account data
-Limited for high-volume, transactional sales
Verdict
Autobound is premium infrastructure for enterprise and mid-market teams executing account-based strategies. The AI-powered personalization justifies the cost when selling $50k+ deals to strategic accounts. Not appropriate for volume-based outbound prospecting.
#11
Persana AI
Best For: Account executives wanting AI-assisted preparation and coaching for sales calls with warm leads and prospects
Persana AI combines prospect research with conversation intelligence, providing account executives with AI-generated conversation recommendations. It analyzes historical conversations and prospect data to suggest talking points, questions, and messaging for upcoming calls. Positioned as a platform for AE productivity rather than outbound team management.
Pricing: Custom pricing based on number of users. Typically $500-2000/month for growing teams. Enterprise pricing available.
Key Features
AI-generated conversation recommendations for upcoming calls
Prospect research synthesis from multiple sources
Call preparation guidance with talking points
Post-call analysis with coaching suggestions
Integration with Salesforce and common CRMs
Pros
+Actionable call preparation reduces AE stress
+Conversation recommendations based on real data
+Focuses on the high-value part of sales cycle
+Integrates naturally into existing AE workflows
Cons
-Custom pricing makes it harder to evaluate ROI
-Limited to call-based conversations; email not covered
-Requires integration setup with existing systems
-Best suited for warm conversations, less useful for cold outreach
Verdict
Persana AI is valuable for AE teams closing deals with 6-12 month cycles where preparation is crucial. Use it to compress AE ramp time and improve win rates on strategic deals. Best ROI for companies with 10+ AEs carrying large pipelines.
#12
Jason AI
Best For: SDR teams and sales ops spending significant time on prospect research and qualification
Jason AI automates prospect research and qualification through AI, discovering relevant information about potential customers and determining fit. Rather than having SDRs spend hours researching accounts, Jason compiles research and makes qualification recommendations. The system handles the data aggregation that typically consumes SDR time.
Pricing: $99 per month for individual contributors; custom pricing for team deployment. Volume discounts available.
Key Features
Automated prospect research from multiple sources
Fit scoring and qualification recommendations
Company intelligence collection
Decision-maker identification
Integration with CRM for automated enrichment
Pros
+Significant time savings on research tasks
+Consistent qualification standards across team
+Automated CRM enrichment reduces manual entry
+Affordable pricing for impact
Cons
-Research quality varies depending on company size and industry
-Qualification recommendations require SDR judgment to validate
-Limited to research; doesn't include outreach execution
-Integration setup can be time-consuming
Verdict
Jason AI is most valuable for outbound teams where research is a significant time sink. Pair it with Apollo.io or Instantly.ai to create a complete SDR toolkit. Expect 8-12 hours/week time savings per SDR once configured.
#13
AiSDR
Best For: Founders and growth leaders testing new markets or verticals without expanding the SDR team
AiSDR positions itself as an artificial sales development rep, handling email and LinkedIn outreach autonomously. It manages entire sequences—from initial contact through multi-touch follow-ups—with minimal human intervention. The goal is to reduce human SDR workload, though effectiveness depends heavily on target audience and value proposition clarity.
Pricing: Custom pricing based on campaign volume and number of email accounts. Typically $1000-3000/month.
Key Features
Autonomous email and LinkedIn outreach
Multi-touch sequence management
Reply handling and conversation continuation
Campaign performance analytics
A/B testing across messaging variations
Pros
+Enables testing new markets without hiring
+Handles repetitive follow-ups without SDR fatigue
+Detailed performance reporting for optimization
+Works across email and LinkedIn
Cons
-Conversation quality inconsistent compared to human SDRs
-Requires clear value proposition for effective prompting
-Takes significant time to optimize campaign performance
-Less effective for complex consultative sales
Verdict
AiSDR works as an experimentation tool for startups testing new GTM channels or verticals. Set up 2-3 campaigns, measure performance, and scale winning segments. Best treated as a tool for volume learning rather than core SDR replacement.
#14
Instantly.ai
Best For: Outbound teams and agencies wanting to scale cold email campaigns across multiple accounts with high deliverability
Instantly.ai is a cold email platform focused on deliverability and scale, allowing teams to send from multiple email accounts with built-in warm-up functionality. The platform emphasizes email infrastructure and compliance rather than conversation intelligence or AI-generated content. Best for teams with strong copywriting capabilities wanting to maximize email volume and inbox placement.
Pricing: $25 per month for starter plan; $99/month for advanced. Unlimited email sends on all plans. No per-recipient charges.
-Limited conversation intelligence or personalization
-No built-in lead database or research tools
-Email templates are basic; requires your own copy
-Lacks call or multi-channel capabilities
Verdict
Instantly.ai is the budget-friendly choice for teams confident in their cold email copy and wanting infrastructure to scale volume. Pair it with Hunter.io for lead research and Jason AI for qualification. Total cost of $200-300/month provides a complete SDR toolkit.
#15
Artisan
Best For: Series A-B companies wanting to reduce SDR hiring headcount while scaling outbound volume
Artisan offers multi-channel sales automation, with AI-powered SDRs handling email, LinkedIn, and call sequences autonomously. The platform aims to replicate an entire SDR's workflow across channels. Positioned as an alternative to hiring SDRs, though actual results depend on campaign setup and audience quality.
Pricing: Custom pricing based on campaign volume and features. Typically $2000-5000/month for meaningful scale.
Key Features
Multi-channel automation (email, LinkedIn, calls)
AI SDR conversation handling
Campaign setup assistance
Performance analytics and optimization
Integration with major CRMs
Pros
+Handles multiple channels from single platform
+Reduces SDR hiring needs at scale
+Campaign setup support included
+Detailed performance metrics for optimization
Cons
-High pricing limits ROI calculation without significant scale
-AI conversation quality inconsistent with experienced SDRs
-Requires clear value proposition and target definition
-Setup complexity higher than lightweight tools
Verdict
Artisan makes sense for Series A companies already running $500k+ in annual sales and looking to reduce headcount growth. Use it to handle high-volume, simple segments while your best SDRs focus on complex, high-value deals. Not appropriate for startups bootstrapping or pre-product-market-fit.
Frequently Asked Questions about best conversational sales software comparison
Conversation intelligence tools (like Revenue.io and Chorus.ai) record, transcribe, and analyze calls after they happen, providing coaching insights and competitive intelligence. They make humans better at selling. Conversation automation tools (like 11x and AiSDR) execute entire conversations without human involvement, handling email sequences and follow-ups independently. Intelligence tools require human action to be effective; automation tools execute independently but with variable quality. Most teams benefit from starting with intelligence tools to improve their current team, then adding automation for high-volume segments. The choice depends on whether you're optimizing existing reps or adding volume capacity.
Costs range dramatically by tool type and team size. Basic tools like Lavender and Hunter.io start at $40-99/month. Mid-market platforms like Apollo.io run $49-99 per user monthly, making a 5-rep team cost $250-500/month. Enterprise tools like Chorus.ai and Autobound require $500-2000+ monthly commitments. Most startups should budget $200-400/month for a complete SDR toolkit (email, research, calling, automation). As you scale to 10+ reps, per-user costs typically range $50-150, depending on features. Calculate ROI by estimating pipeline impact: each new qualified conversation typically generates $5-20k in pipeline value, so if a tool generates 5 extra conversations daily, it pays for itself.
Start with a lightweight combo: Hunter.io for email research ($99/month) plus Instantly.ai for sending ($25/month), totaling $124/month. This gives you verified emails, basic sequences, and unlimited volume. As you scale to 3+ SDRs, upgrade to Apollo.io ($49-99 per user) for integrated lead database, calling, and email. Add Revenue.io once you have 5+ reps and want to optimize conversation quality. This phased approach prevents overspending on features you don't need yet while building infrastructure for growth. Many founders try doing everything at once and waste budget on unused features.
No. Current AI tools handle high-volume, simple prospecting well—finding leads, sending templated sequences, qualifying basic interest. But they struggle with complex objection handling, relationship building, and nuanced qualification. Best practice is using automation for the bottom 40% of your prospect list (high-volume, low-complexity, clear ICP fit) and human SDRs for the top 60% (strategic accounts, complex sales cycles, relationship-building conversations). This hybrid approach lets small teams punch above their weight without sacrificing deal quality. As AI improves, this split will shift, but for 2024, view automation as SDR multiplication, not replacement.
Track three metrics: (1) cost per qualified conversation (tool cost divided by conversations generated), (2) conversion rate from conversation to qualified opportunity, and (3) pipeline value generated. For example, if you spend $300/month and generate 50 conversations, that's $6 per conversation. If 30% become qualified opportunities ($15 per qualified lead), and each has $10k average deal value with 20% win rate ($2k pipeline value), your tool ROI is ($2k pipeline value per 50 conversations / $300 cost) = 6.7x. Break-even typically occurs around $4-8 per conversation for most B2B sales. If your cost per conversation exceeds $10 and conversion rates are below 25%, the tool isn't working for your market—either the tool is wrong or your positioning needs adjustment.
Conclusion
Choosing the right conversational sales software depends on your stage, team size, and sales motion. Early-stage founders should start lean with Hunter.io plus Instantly.ai (total $124/month), adding Apollo.io as you grow to 3+ SDRs. Teams focused on call quality should invest in Revenue.io for coaching and intelligence. Enterprise organizations selling large deals benefit from Chorus.ai's conversation insights and Autobound's account-based personalization. For automation-first strategies, test 11x, AiSDR, or Artisan—but budget 4-6 weeks for optimization and expect 40-60% of the results of experienced human SDRs.
Most effective implementations combine multiple tools: Hunter.io for research, Apollo.io or Instantly.ai for sending, Revenue.io for coaching, and specialized tools like Autobound for your top accounts. This modular approach costs $300-500/month for a lean team but scales more efficiently than monolithic platforms. Implementation should start with your best-performing SDR's workflow—automate their tasks, measure impact, then expand. Avoid the trap of adopting five tools simultaneously; each tool requires 2-4 weeks of tuning to produce results. If you need help implementing and optimizing your conversational sales stack, RevAlign.io specializes in building scalable outbound systems for early-stage companies.
Start with the 80/20 tool that addresses your biggest bottleneck—whether that's email quality (Lavender), lead research (Hunter.io), or call coaching (Revenue.io)—then layer in others as your team grows. Most founders see meaningful results within 60 days of proper implementation, with full ROI appearing after 120-180 days as SDRs optimize their approach using the tool's data.
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