B2B sales teams waste countless hours on manual outreach. The right sales outreach software can automate prospecting, scale personalized messaging, and accelerate deal cycles—but only if you pick the right tool for your workflow.
We reviewed 13 leading platforms used by sales leaders at Series A and Series B companies. This guide breaks down pricing, features, and ideal use cases so you can skip the guesswork. Whether you need LinkedIn automation, multi-channel campaigns, or prospect data enrichment, you'll find a detailed comparison below.
In-depth analysis of each platform to help you make the right choice.
#1
Heyreach
Top Pick
Best For: B2B SaaS companies and agencies that prioritize personalization and multi-channel reach
Heyreach stands out for teams that need truly personalized, multi-channel outreach at scale. The platform uses AI to customize messages across email, LinkedIn, Twitter, and other channels, dramatically improving response rates. It's built for sales leaders who reject cookie-cutter templates and want every touchpoint to feel authentic.
Pricing: Custom pricing based on outreach volume; enterprise features available for Series A+ companies
Key Features
AI-powered message personalization
Multi-channel campaign management
Lead enrichment and list building
Advanced analytics and reporting
CRM integrations
Pros
+Personalization increases reply rates significantly compared to template-based tools
+Supports multiple outreach channels in one platform (reduces tool sprawl)
-Pricing not transparent; requires sales conversation for quotes
-Steeper learning curve for teams new to multi-channel campaigns
-May be overkill for small teams just starting with outreach
Verdict
Best for teams with mature sales processes who can measure ROI on personalization. Heyreach eliminates the spray-and-pray outreach mentality, but requires commitment to testing and optimization. Ideal for Series A/B companies with dedicated sales operations.
#2
Expandi
Best For: LinkedIn-first sales teams and B2B companies targeting decision-makers on the platform
Expandi delivers enterprise-grade LinkedIn automation without the enterprise price tag. The platform automates connection requests, profile visits, and message sequences while maintaining LinkedIn's safety guidelines. It's designed for sales teams that live on LinkedIn and need reliable, scalable prospecting.
Pricing: $99/month base plan with add-ons for additional profiles and features
Key Features
Smart connection scheduling
Automated message sequencing
Profile visit tracking
Real-time notifications
Multi-account management
Pros
+More affordable than hiring additional SDRs for LinkedIn prospecting
+Maintains human-like behavior patterns to avoid LinkedIn restrictions
+Clean interface with straightforward automation rules
+Detailed activity logs for compliance tracking
Cons
-LinkedIn-only (no email or other channels)
-Relies heavily on list quality—garbage in, garbage out
-May require account warm-up period before heavy automation
Verdict
Solid choice for SDR teams and startups focused on LinkedIn prospecting. Expandi delivers consistent results at a fraction of the cost of hiring. Works best when combined with good list-building practices and regular strategy reviews.
#3
Dripify
Best For: Sales teams running coordinated LinkedIn + email campaigns to the same prospects
Dripify bridges LinkedIn and email outreach in a unified platform. You can build sophisticated multi-touch sequences that combine LinkedIn connection requests, InMails, and email follow-ups. It's particularly valuable for teams that know LinkedIn is where their buyers are but need email for deeper engagement.
Pricing: $49/month starter plan, scaling to $199+ for advanced features
Key Features
LinkedIn + email sequence builder
Conditional automation rules
Real-time follow-up triggers
Built-in email warm-up
CRM sync capability
Pros
+More affordable entry point than most competitors
-LinkedIn automation less advanced than pure LinkedIn tools
-Email sender reputation requires account warm-up period
-Limited list import options (no direct API for some data sources)
Verdict
Best value option for teams starting with multi-channel outreach. Dripify's combination of LinkedIn and email automation, plus built-in deliverability tools, makes it ideal for bootstrapped startups and early-stage teams testing outreach strategies.
#4
Phantombuster
Best For: Teams that need to build targeted prospect lists from scratch before running campaigns
Phantombuster is the research backbone for teams that need prospect data before launching campaigns. The platform scrapes LinkedIn, job boards, and other sources to build targeted lists, then automates follow-up. It excels at solving the 'where do I find my prospects' problem that trips up many early-stage teams.
Pricing: Free tier available; paid plans from $10/month for basic automation, $99+ for advanced features
Key Features
LinkedIn profile scraper
Email finder and validation
Job board data extraction
Automation workflows
List building tools
Pros
+Affordable entry point with generous free tier
+Solves list-building bottleneck that slows many teams
+Extensive template library for common research tasks
+Works well alongside other outreach tools
Cons
-LinkedIn scraping functionality limited by platform restrictions
-Data quality varies depending on how you configure scraping rules
-Requires technical knowledge to set up complex workflows
Verdict
Essential tool for bootstrapped teams and those without dedicated research resources. Phantombuster handles the tedious list-building work so your team can focus on outreach. Pair with Dripify or Expandi for complete campaign automation.
#5
Waalaxy
Best For: SMBs, bootstrapped startups, and solopreneurs running LinkedIn prospecting campaigns
Waalaxy offers affordable LinkedIn automation tailored to SMB needs. The platform handles connection requests, message sequences, and LinkedIn engagement without unnecessary complexity. It's built for founders and small sales teams who need a straightforward, cost-effective solution.
Pricing: $29/month starter plan, $99/month for team accounts with multiple profiles
Key Features
LinkedIn connection automation
Message sequence building
Profile visitor tracking
Built-in CRM
List management tools
Pros
+Most affordable option in comparison
+Simple, non-technical interface
+Built-in CRM eliminates need for separate tool
+Good for teams just starting with automation
Cons
-Less powerful than enterprise LinkedIn tools
-Limited advanced targeting and filtering options
-Smaller user community means fewer templates and best practices shared
Verdict
Best budget option for bootstrapped B2B startups. Waalaxy delivers core LinkedIn automation without premium pricing. Ideal if you're just proving out your outreach process and don't need enterprise features yet.
#6
Linked Helper
Best For: Teams that run LinkedIn campaigns at scale and need to avoid account restrictions
Linked Helper specializes in smart LinkedIn connection sequencing. Rather than blast-connecting with prospects, it builds intelligent connection patterns that feel natural and maintain higher acceptance rates. It's ideal for teams where LinkedIn reputation and account health are critical.
Pricing: $39/month base, with additional fees for multiple profiles and advanced features
Key Features
Intelligent connection scheduling
Message template builder
Profile viewing automation
LinkedIn search automation
Account safety features
Pros
+Maintains LinkedIn account health with smart pacing algorithms
+Higher connection acceptance rates due to natural behavior patterns
+Good balance of features and simplicity
+Transparent pricing without hidden add-ons
Cons
-LinkedIn-only platform (no multi-channel outreach)
-Less feature-rich than higher-priced competitors
-Smaller ecosystem means fewer integrations available
Verdict
Solid choice for long-term LinkedIn strategy. Linked Helper prioritizes account safety over maximum scale, which pays off when you avoid LinkedIn restrictions. Recommended for established companies where LinkedIn presence is critical.
#7
Dux-Soup
Best For: Sales teams wanting straightforward LinkedIn automation without premium pricing
Dux-Soup automates the three core LinkedIn activities: profile visits, connection requests, and messaging. The platform's strength is simplicity—it does these three things well without overwhelming users with unnecessary features. Teams appreciate the transparency in how it operates and the community-driven feature development.
Pricing: $45/month starter, $115/month for team plans with multiple profiles
Key Features
Automated profile visiting
Connection request sequencing
Message automation
CRM integration
Campaign analytics
Pros
+Clean, intuitive interface that doesn't require training
+Transparent about how automation works (no black box)
+Affordable for individual SDRs and small teams
+Active community with shared templates and strategies
Cons
-LinkedIn-only (no email or other channels)
-Fewer advanced targeting options than enterprise tools
-Limited custom field mapping for CRM integrations
Verdict
Best for sales teams that value simplicity and transparency. Dux-Soup's straightforward automation approach works well for smaller teams. Not ideal if you need sophisticated targeting or multi-channel campaigns, but excellent if you want to keep things simple and affordable.
#8
Octopus CRM
Best For: Sales teams wanting an all-in-one LinkedIn + CRM solution without external integrations
Octopus CRM combines LinkedIn automation with an integrated CRM specifically built for the platform. Unlike tools that force you to integrate with external CRMs, Octopus keeps everything in one place. It's particularly useful for teams that live in LinkedIn and need CRM functions without leaving the ecosystem.
Pricing: $99/month professional plan, with enterprise options available
Key Features
Built-in CRM for LinkedIn
Automated messaging sequences
Lead pipeline management
Analytics and reporting
Email integration
Pros
+Eliminates need for separate CRM tool (cost savings)
+All data stays in one system (no sync issues)
+Purpose-built for LinkedIn workflows
+Good for managing relationship history within platform
Cons
-More expensive than pure automation tools
-CRM features less sophisticated than dedicated platforms like Pipedrive
-LinkedIn-first approach may not suit teams using other channels heavily
Verdict
Best for teams that are fully committed to LinkedIn and want an integrated CRM. Octopus eliminates tool sprawl and keeps your sales data centralized. Skip this if you need serious CRM power or multi-channel campaigns.
#9
Zopto
Best For: B2B teams running cold email campaigns and list-building workflows
Zopto focuses on email prospecting at scale. The platform combines email finding, list validation, and bulk campaign sending in one platform. It's built for teams that prefer email outreach and want to avoid the complexity of managing multiple prospecting tools.
Pricing: $40/month for basic email finder, $99+ for campaign automation features
Key Features
Email finder and verification
Bulk email campaign management
List scraping tools
Domain search capabilities
Deliverability optimization
Pros
+Strong email finding and validation accuracy
+Affordable for email-focused outreach
+Good list-building capabilities
+Straightforward campaign setup
Cons
-Email deliverability requires account warm-up and sender reputation building
-Less sophisticated automation than dedicated email marketing platforms
-No LinkedIn integration (email-only)
Verdict
Best for teams committed to cold email as primary outreach channel. Zopto provides the email finding and campaign tools needed without the LinkedIn complexity. Works well for sales teams that have had success with email-first approaches.
#10
Meet Alfred
Best For: Sales teams seeking to differentiate through personalized video outreach
Meet Alfred stands out for adding personalized video to sales outreach. The platform automatically generates custom videos for each prospect, dramatically improving engagement rates. It's ideal for teams that want to stand out from text-only cold outreach and have proof that video increases response.
Pricing: Custom pricing; contact sales for quote based on video volume
Key Features
Automated personalized video generation
Multi-channel video delivery
Video performance tracking
Integration with email and LinkedIn
Template customization
Pros
+Video significantly increases reply rates vs. text-only outreach
+Personalization at scale is technically impressive
+Works across email, LinkedIn, and other channels
+Strong ROI for teams with higher-value deals
Cons
-Pricing not transparent (requires sales conversation)
-Video creation can feel gimmicky if not executed well
-Requires clear call-to-action in video or reduces effectiveness
Verdict
Best for teams selling high-ticket B2B products where differentiation matters. Meet Alfred's personalized videos stand out in crowded inboxes, but only work if your video messaging is strong. Ideal for sales teams that've plateaued with traditional cold outreach.
#11
Signalwire
Best For: Teams needing multi-channel communication infrastructure (SMS, voice, messaging)
Signalwire is a communication platform that supports SMS, voice, and messaging channels. Unlike prospect-focused tools, Signalwire is built for outbound communication scale across multiple mediums. It's particularly useful for teams that need SMS outreach alongside email and phone.
Pricing: Custom pricing based on volume and channels used
Key Features
SMS delivery and automation
Voice calling capabilities
Messaging APIs
Real-time delivery tracking
Compliance management
Pros
+Supports channels most outreach tools ignore (SMS and voice)
+Reliable infrastructure with high deliverability
+Good for compliance-heavy industries
+Strong API for custom integrations
Cons
-Not a prospecting tool (requires separate list source)
-Pricing not transparent; enterprise focus means higher costs
-More technical setup required than consumer-focused tools
Verdict
Best for larger teams with diverse communication needs and budget to support multiple channels. Signalwire is an infrastructure play, not a turnkey prospecting solution—pair with other tools for full outreach automation.
#12
LinkedHelper
Best For: SDRs and sales teams focused purely on LinkedIn connection growth at low cost
LinkedHelper delivers affordable LinkedIn bulk prospecting with minimal restrictions. The platform focuses on profile scraping, connection automation, and message sending at scale. It's built for teams that want straightforward LinkedIn growth without worrying about advanced features.
Pricing: $49/month for basic automation, with add-ons for additional profiles
Key Features
LinkedIn profile scraping
Bulk connection requests
Message automation
Activity tracking
List export capabilities
Pros
+Very affordable entry point
+Straightforward interface for basic LinkedIn prospecting
+Good for building large connection networks quickly
+Useful for profile scraping and list building
Cons
-Higher risk of LinkedIn account restrictions due to aggressive automation
-Fewer safety features than competitors
-Limited targeting capabilities compared to higher-tier tools
Verdict
Budget option if cost is primary concern, but carries higher account risk. LinkedHelper works for aggressive LinkedIn growth tactics but may not be sustainable long-term due to LinkedIn's changing policies.
#13
Airbnb for LinkedIn
Best For: Teams needing highly targeted LinkedIn prospect lists based on specific criteria
Airbnb for LinkedIn specializes in building targeted prospect lists from LinkedIn data. The platform lets you customize who you want to reach based on detailed criteria, then exports actionable lists. It's valuable for teams that need precision targeting before launching campaigns.
Pricing: Custom pricing; contact sales for volume-based quotes
Key Features
LinkedIn prospect list building
Advanced filtering by role/company/industry
Bulk data export
Custom segment creation
Integration with outreach platforms
Pros
+Precise targeting reduces outreach to irrelevant prospects
+Clean data export for use in other platforms
+Useful when you need specific buyer personas identified
+Eliminates time spent manually searching LinkedIn
Cons
-Pricing not transparent (enterprise sales model)
-List building only—doesn't include outreach automation
-Requires combining with separate outreach tool for full workflow
Verdict
Best for teams with highly specific targeting needs who can afford premium pricing. Airbnb for LinkedIn solves the precision prospecting problem but requires integration with separate outreach tools.
Frequently Asked Questions about best b2b sales outreach software for b2b
LinkedIn automation tools focus on connection requests, profile visits, and InMail messages sent directly through LinkedIn's platform. They're faster but limited to LinkedIn's network. Email outreach tools send cold emails with less platform restriction but require email list building and sender reputation management. The best strategy combines both: LinkedIn automation to build relationships with prospects, then email for deeper engagement and documents sharing. Most modern tools like Dripify integrate both channels in one platform, eliminating the need to choose. For highest response rates, run coordinated campaigns across both channels simultaneously—LinkedIn to warm up prospects, email to close.
LinkedIn actively restricts accounts showing aggressive automation patterns. To stay safe: start with low daily action limits (50-100 connection requests daily), space out actions across hours to mimic human behavior, maintain a healthy ratio of outreach to engagement (follow and comment on some posts daily), use tools with built-in safety features like Expandi or Linked Helper that maintain human-like patterns, never automate profile visits and messages simultaneously, and periodically pause campaigns to appear inactive. Tools with warm-up periods and account health monitoring reduce restrictions significantly. Some teams use multiple secondary accounts to diversify risk. Most importantly, monitor your daily action limits—LinkedIn's algorithm detects acceleration more than absolute volume. Start conservative and only increase volume if you see no warning messages.
Expected ROI varies dramatically by industry, deal size, and execution quality. SaaS companies typically see 2-4% reply rates with email outreach and 3-6% with LinkedIn. High-ticket B2B services (consulting, enterprise software) see 1-2% reply rates but much higher deal values, making even small volumes profitable. A typical Series A startup running 1,000 outreach touches monthly might expect 20-40 replies, converting 2-5 to qualified meetings. At $100k average deal value, even one closed deal justifies a year of software subscriptions. Key metrics to track: reply rate, meeting request rate, demo-to-close rate, and CAC (customer acquisition cost). Most teams break even on outreach spend after closing their first customer acquired through the channel. Focus on reply rate optimization first, meeting rates second, and close rate last—most teams improve channel effectiveness 5-10x by optimizing message timing and personalization.
The answer depends on your team size and budget. Smaller teams (1-3 SDRs) should pick one comprehensive tool like Dripify or Expandi to avoid complexity and switching costs. Larger teams (5+ SDRs) benefit from specialized tools where each excels: Phantombuster for list building, Dripify for outreach automation, and a CRM like Pipedrive for pipeline management. This modular approach requires API integration effort but gives flexibility. Most importantly, ensure your chosen tools integrate cleanly—mismatched platforms create data silos and manual work. If you're new to outreach automation, start with one platform like Waalaxy or Dux-Soup, master it thoroughly, then add specialized tools only when you hit specific bottlenecks. Services like RevAlign.io can help implement multi-tool stacks efficiently if you have integration complexity.
Pricing ranges from $29/month (Waalaxy) for single-user plans to $500+/month for enterprise platforms with multiple team members. Most mid-market tools sit at $99-199/month per profile or user. Hidden costs include email warm-up services ($50-100/month), data enrichment tools ($100+/month), and CRM platforms if not included. For a typical 3-person SDR team running email and LinkedIn campaigns, budget $300-600/month for software. Don't forget the labor cost—automation tools still require 5-10 hours weekly for list building, campaign setup, and optimization. The best ROI comes from tools where costs scale with results (like Phantombuster's pay-per-scrape model) rather than fixed monthly seats. When evaluating pricing, calculate cost per qualified conversation: a $200/month tool that generates 10 qualified meetings is cheaper than a $100/month tool generating 2 meetings.
Conclusion
Choosing the right B2B sales outreach software depends on your channel preference, team size, and budget constraints. If LinkedIn is your primary channel and you need simplicity, Expandi or Dux-Soup deliver solid results without premium pricing. For teams seeking multi-channel campaigns combining LinkedIn and email, Dripify offers the best balance of affordability and features. If you need list building as your primary bottleneck, start with Phantombuster before adding outreach automation.
Early-stage teams with tight budgets should begin with Waalaxy or Zopto and focus on executing campaigns well before expanding tools. Series A companies with dedicated sales operations can support more sophisticated platforms like Heyreach or Octopus CRM that handle personalization and CRM functions. The fundamental truth: software execution matters far more than the tool itself. A $50/month tool used effectively beats a $500/month platform used poorly.
Start by defining your outreach strategy (LinkedIn vs. email vs. both), then select the tool that matches that approach. Track reply rates, meeting requests, and deal closed metrics from day one—this data will tell you whether to optimize your current tool or expand your stack. Most importantly, avoid tool sprawl: one integrated platform beats five specialized tools when you're still learning what drives results in your market.
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